Lifeway Foods, Inc. · NASDAQ:LWAY
Lifeway Foods — Shareholder Meeting (December 2025)
31 slides from Lifeway Foods's shareholder meeting presentation, Dec 29, 2025
Slide 1: Lifeway Foods Annual Shareholders Meeting 2025
Lifeway Foods, Inc. ANNUAL SHAREHOLDERS MEETING 2025
Slide 2: Forward Looking Statements
Forward Looking Statements 2 This presentation contains “forward - looking statements” as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives.
Slide 3: Lifeway Foods: Leader in Gut Health
Lifeway Foods: Leader in Gut Health 3 Lifeway’s Mission Statement About Us Sustainability This Family Business Begun in a Basement Has Gone Big Time Daughter Grows Family Business At Lifeway, we’re here to provide the best in nutritious, probiotic - rich foods that support health and well - being. W
Slide 4: Why Lifeway Kefir
Why Lifeway Kefir 4 9 Reasons to Drink Lifeway Kefir
Slide 5: Health benefits of kefir
Health 5 The health benefits are so science - backed, they sound like magic “Kefir is a more powerful probiotic than yogurt” – Healthline “In general, Kefir is better for you than yogurt as it contains more strains of probiotics and beneficial yeast. – Cleveland Clinic “Protects consumers from enteric i
Slide 6: Lifeway is sold in every major grocery chain in the U.S.
Lifeway is sold in every major grocery chain in the U.S. 6
Slide 7: Highlights of the Year: New Products & New Distribution
Highlights of the Year: New Products & New Distribution 7 New Distribution
Slide 8: How will we continue household penetration and revenue growth?
How will we continue our incredible household penetration and revenue growth? 8 PRICE 1. Offer exceptional value 2. Showcase cost per ounce advantage PRODUCT 1. Grow number of items on shelf 2. Innovation / expansion of existing items PROMOTIONS 1. More demos 2. More displays 3. Advertising and digi
Slide 9: Strong household growth, repeat purchase and loyalty
… 9 Lifeway had strong household growth, repeat purchase and loyalty Source : TriLens Panel Total Outlets L52wks & L26wks 10.5.25; SPINS YTD 10.5.25 Lifeway Kefir Total Outlets 4.3 4.8 5.5 2023 2024 2025 L52wks 10.5.25 vs prior years Lifeway Kefir Household Penetration Repeat Purchase 62% High Loyal
Slide 10: Lifeway Grew +151% in years
10 Lifeway Grew +151% in 6 years! $75 $92 $97 $118 $139 $167 $188 +$113M 151% MULO Brand Lifeway (Kefir & FC) – Dollars (Millions) Full Year comparison Source: SPINS; 2019 – Est 2025 2019 2020 2021 2022 2023 2024 Est 2025
Slide 11: Gen Z Shoppers
Gen Z Shoppers 11 59% of Gen Z shoppers report following a “high protein” diet and have shifted back to animal - based products to fulfill nutrition goals alongside plant protein. Millennials and Gen Z over - index in spend on items with Protein functional ingredients. While Gen Z only makes up 4% o
Slide 12: GLP-1 and Lifeway Kefir's benefits to gut health
GLP - 1 and Lifeway Kefir’s benefits to gut health 12 • Loss of Lean muscle mass • Gastrointestinal issues • Loss of key nutrients Side Effects of GLP - 1 medications: How can Lifeway Kefir help with side effects of GLP - 1 medications? Improved Gut Health Probiotic Powerhouse Packed with Protein Nu
Slide 13: Expanding Lifeway 8oz for Grab & Go Shoppers
Expanding Lifeway 8oz for Grab & Go Shoppers, Reducing Barrier to Entry Source: SPINS; All Channels L52wks 4.23.23; IRI 3.26.23 • Growing +58% units • Strong Hispanic loyalty • Appeals to all demographics • Top tier marketing, media and social media • Early acceptance from top tier c - stores • Nati
Slide 14: On-Trend Flavors in Whole Milk Organic 8oz
Exciting, Buzzy, On - Trend Flavors in Whole Milk Organic 8oz Upper Income Who is the consumer? Lower Income Gen Z Upper Income Whole Milk Organic Lactose - Free 8oz Flavor Fusions Bringing excitement to the category! Source: Flavor & The Menu “Gen Z: Ready for the World” 12. 22; Food & Beverage Ins
Slide 15: Starting Healthy Habits Early with ProBugs
Starting Healthy Habits Early with ProBugs Lifeway Whole Milk Conventional ProBugs Lifeway® Foods Expands Beloved ProBugs® Kefir Line with New Conventional Whole Milk Pouches in Three Fun Flavors 15 Putting ProBugs in lunchboxes across America New equipment more than triples efficiency, reduces labo
Slide 16: Lifeway Farmer Cheese
Lifeway Farmer Cheese Converting Cottage Cheese Consumers 16 • 12 live & active probiotic cultures • Dry Curd Cheese • 2% milk (Reduced Fat) • High Protein (15g) • Low Sodium (40mg)/No salt added • Total Carbs (4g) • Good source of Calcium Whole Milk Organic Farmer Cheese & Whole Milk Conventional F
Slide 17: Muscle Mates announcement
Source : PR Newswire 09.08.2025 Lifeway Foods Announces Muscle Mates Ρ : A Breakthrough Functional Beverage with Creatine, Protein and Probiotics Disrupting the Fitness Nutrition Category MORTON GROVE, Ill., Sept. 8, 2025 /PRNewswire/ -- Lifeway Foods , Inc. (Nasdaq: LWAY ) ("Lifeway" or "the Compan
Slide 18: Innovation: Colostrum
Innovation 18 Colostrum Colostrum is the first form of milk produced by the mammary glands of humans and other mammals immediately following delivery of the newborn. Animal colostrum may be called beestings, the traditional word from Old English dialects. Most species will begin to generate colostru
Slide 19: Marketing That Drives Results
Marketing That Drives Results 19 Media Socials Bethany Frankel 19.3k community - created posts Jan – Dec 2025 152 million i mpressions across social platforms, including both organic impressions and ads Jan – Dec 2025 High - quality media placements with Lifeway brand mentions generated ~3.6 billion
Slide 20: Influencer Marketing
Influencer Marketing 20 Making Lifeway Kefir a staple for on - the - go and in every kitchen
Slide 21: Influencer Marketing: Farmer Cheese
Influencer Marketing 21 Introducing Lifeway Farmer Cheese as a cottage cheese upgrade 53.5k Likes 40.4k Comments 55k Likes 184 Comments 29.1k Likes 280 Comments 77.5k Likes 1.5k Comments 51.2k Likes 1.4k Comments
Slide 22: Public Relations
22 Public Relations 22 In 2025, Lifeway received 208 media placements in target outlets resulting in a potential audience reach of more than 3.6 billion in top wellness, business, lifestyle and trade outlets.* Data as of December 11, 2035
Slide 23: Highlights of the Year: Awards and NASDAQ Closing Bell
Highlights of the Year: Awards and NASDAQ Closing Bell 23
Slide 24: Highlights of the Year: Brand Collaboration and Pop Culture
Highlights of the Year: Brand Collaboration and Pop Culture 24 Brand
Slide 25: Highlights of the Year: National Kefir Day
Highlights of the Year: National Kefir Day and 40 th Year Celebration 25 25
Slide 26: Lifeway Marketing and Events
Lifeway Marketing and Events 26 250,694 Kefir Servings 20,018 Cheese Servings Total YTD Donations: 800+ EVENTS!
Slide 27: High Profile Event Partnerships
27 High Profile Event Partnerships 27
Slide 28: 2026 Lifeway Event Calendar
2026 LIFEWAY EVENT CALENDAR JANUARY FEBRUARY@® MAY * New Year New You * Run Disney * Chicago Wolves + SUPERBOWL + NYC Fashion week + 3/12-16 SXSW + 3/6-7 LA MARATHON EXPO + 3/3-6 EXPO WEST * Miami Open + 4/10-12 COACHELLA * Model Volleyball * Memorial Day/Summer programs kick off + 5/1-3 BeachLife F
Slide 29: Revenue
Revenue 29 $102.0 $119.1 $141.6 $160.1 $186.8 $100.0 $120.0 $140.0 $160.0 $180.0 $200.0 FY 20 FY 21 FY 22 FY 23 FY 24 LIFEWAY 2.0 CAGR 16.3%
Slide 30: Financial Highlights
Financial Highlights 30 F24 F23 x Revenue Growth vs. PY + 16.7% 13.1% x Gross Profit $48.6M $42.4M x Capital Investment $6.7M $4.4M x Operating Expense (SG&A) x Continued investment supporting brand awareness and revenue growth x Focused on expense management and operating expense leverage x Strong
Slide 31: Investing in our future
31 Investing in our future 31 Expand Away from Home and brand ubiquity through Foodservice, Convenience, Club and Drug channel distribution expansion 2. Accelerate marketing strategy to drive consumption & grow penetration 1. Execute innovation effectively in all channels (Muscle Mates, Organic Farm