Bayerische Motoren Werke Ag · XETR:BMW
Bayerische Motoren Werke — BMW Group — Investor Day (2025)
24 slides from Bayerische Motoren Werke's investor day presentation, 2025
Slide 1: Neue Klasse: A True SDV for BMW's Next Level Digital Experiences
NEUE KLASSE: A TRUE SDV FOR BMW‘S NEXT LEVEL DIGITAL EXPERIENCES. Stephan Durach Senior Vice President Infotainment and Digital Products
Slide 2: Neue Klasse Showcases the Potential of a Software Defined Vehicle
NEUE KLASSE: SHOWCASES THE POTENTIAL OF A SOFTWARE DEFINED VEHICLE. 01 02 03 TECHNOLOGY CUSTOMER ENABLERS & EXPERIENCE PARTNERING SCALABILITY A new level of personalization, Software and hardware Global architecture with local intelligence and driver architecture to ensure flexibility solutions, str
Slide 3: Customer Experience
01 CUSTOMER EXPERIENCE. A true companion.
Slide 4: BMW Panoramic iDrive: Four Key Elements
BMW PANORAMIC iDRIVE: FOUR KEY ELEMENTS. BMW 3D Head-Up Display BMW Panoramic Vision Central Display Steering Wheel with Shy-Tech
Slide 5: The BMW Panoramic Vision
THE BMW PANORAMIC VISION. Shows information from A-pillar to A-pillar TECH FACTS. • Resolution of >4k • Width of 110 cm / 43,3 inch • Contrast of 100.000:1 by matrix backlight full-array local dimming • Virtual imaging distance of 1,2 meters • Perfect visibility with polarized glasses thanks to spec
Slide 6: Driver's Line of Sight: Panoramic Vision and 3D Head-Up Display
DRIVER’S LINE OF SIGHT: PANORAMIC VISION AND 3D HEAD-UP DISPLAY. Shows integrated navigation and assisted driving information Driving assistance functions Important contextual information The most important driving information is projected directly into the driver's line of sight
Slide 7: Next-Gen BMW Intelligent Personal Assistant with LLM Technology
NEXT-GEN BMW INTELLIGENT PERSONAL ASSISTANT WITH LARGE LANGUAGE MODEL TECHNOLOGY. VOICE ASSISTANT ULTIMATE COMPANION • 90% have used voice at least once Adaptive behaviour • 277.800.000 voice entries Intelligence since 01/2024 • Every 3rd customer uses Rule-based proposals + Situation Context + Pers
Slide 8: Technology Enablers & Partnering
02 TECHNOLOGY ENABLERS & PARTNERING. State of the art.
Slide 9: BMW's Software-Defined Vehicle Is the Delivery Platform
BMW’S SOFTWARE-DEFINED VEHICLE IS THE DELIVERY PLATFORM TO OUR DIGITAL CUSTOMER PROMISE. FIVE PILLARS ARE KEY TO REALIZING THE SDV POTENTIAL. Scalability of hardware Updateability keeps & software layers features & platforms leverages development fresh across generations. across segments. Evolutiona
Slide 10: The Superbrains of the Neue Klasse
THE 4 SUPERBRAINS OF THE NEUE KLASSE. Heart of Joy Superbrain of Panoramic iDrive CENTRALIZATION OF COMPUTE. • Co-location of four Superbrains for efficiency • Increased performance, decreased complexity • Future-proof with headroom for software & hardware upgrades • Smart on-/offboard data processi
Slide 11: The Evolution of BMW's E/E Architecture
THE EVOLUTION OF BMW’S E/E ARCHITECTURE. NOW WITH ZONAL ARCHITECTURE AND CENTRALIZATION OF PERFORMANCE COMPUTE. ZONAL LOCAL DISTRIBUTED CENTRAL DOMAIN GATEWAY Gateway Gateway DC DC DC ZC ZC DRIVE ADAS CORE IVI ZC ZC until mid 90s starting in 90s 2013 – 2018 2021 2025 Zonal architecture with centrali
Slide 12: Neue Klasse Based on Completely New E/E and Software Architecture
NEUE KLASSE IS BASED ON A COMPLETELY NEW E/E- AND SOFTWARE ARCHITECTURE TO TAKE AI-POWERED EXPERIENCE TO A NEW LEVEL. FUNCTIONAL DOMAIN BODY & COMFORT INFOTAINMENT AUTOMATED DRIVING DRIVING Software applications, Functionalities & Features Software platforms Core platform Operating system X ADAS pla
Slide 13: Partnering: BMW Group Masters the Tech Stack
BMW GROUP MASTERS THE TECH STACK AND FOLLOWS A PICK-THE- BEST APPROACH. ‘MAKE’ AND INTEGRATION CAPABILITIES ARE KEY. GLOBAL ARCHITECTURE APPLICATIONS SOLUTIONS IVI ADAS DRIVE BODY UI/UX eRoutes Smart Access MAKE MyWay Driving Dynamics and more … SHARED SERVICE LAYER PARTNERING Data Management, AI Pl
Slide 14: Partnering: Market-Specific Solutions via SW Integration
BY MASTERING THE SW INTEGRATION AND SW SERVICE LAYER BMW IS ABLE TO OFFER MARKET-SPECIFIC SOLUTIONS. GLOBAL ARCHITECTURE APPLICATIONS LOCAL SOLUTIONS IVI ADAS DRIVE BODY UI/UX eRoutes Smart Access MAKE MyWay Driving Dynamics and more … SHARED SERVICE LAYER PARTNERING Data Management, AI Platform, Re
Slide 15: Over-the-Air Software Update Keeps Us Flexible
OVER-THE-AIR (OTA) SOFTWARE UPDATE KEEPS US FLEXIBLE. CUSTOMERS CHOICE, FUNCTIONALITY, SECURITY & QUALITY. FULL UPGRADEABILITY AS ESSENTIAL ENABLER TO KEEP THE WHOLE FLEET UP-TO-DATE AND SECURE. LARGEST OTA FLEET ALL FUNCTIONAL DOMAINS ALL POWERTRAINS ALWAYS FRESH (over-the-air) 10+ M. 20 min instal
Slide 16: Scalability
03 SCALABILITY. Efficient – resistant – fast
Slide 17: Software Is in the Center of BMW: Generations vs Continuity
SOFTWARE IS IN THE CENTER OF BMW: GENERATIONS VS CONTINUITY. EVOLUTIONARY, SCALABLE PLATFORMS ARE ESSENTIAL TO ENABLE SOFTWARE CONTINUITY AND RE-USE. OLD WORLD. NEUE KLASSE. GEN 3 GEN 5 PARADIGM COMPLEXITY SHIFT GEN 2 GEN 4 GEN 1 GEN 3 PARTIAL REUSE 2018 2021 2023 TIME IN YEARS New supplier constell
Slide 18: One Product Approach for Maximum Reuse and Future Innovations
ONE PRODUCT APPROACH FOR MAXIMUM REUSE AND FUTURE INNOVATIONS. A CLEAR STRATEGY FOCUSING ON ONE CORE INFOTAINMENT SOFTWARE STACK. “One Product” approach. CROSS BRAND CROSS HARDWARE CROSS GENERATION Core product software stack: Applications, Infrastructure, Common Services, … 2021 generation 2025 gen
Slide 19: Vehicle Software Developed in a Global Network of ~10,000 Engineers
VEHICLE SOFTWARE AT BMW GROUP IS DEVELOPED IN A HIGHLY PRODUCTIVE GLOBAL NETWORK OF ~ 10.000 SOFTWARE ENGINEERS. Munich, Ulm Lisbon, Porto, Braga Shanghai, Pune, Bangalore, Beijing, Mountain View Nanjing Johannesburg Chennai • 24/7 development & testing • 130x more output than 10 years ago • >30,000
Slide 20: Until 2027 More Than 40 Models Benefit from Neue Klasse Technology
UNTIL 2027 MORE THAN 40 MODELS WILL BENEFIT FROM NEUE KLASSE TECHNOLOGY CLUSTERS. Launch of NEUE KLASSE with BMW iX3 2025 2026 2027 Digital experience: Backwards compatibility: Rollout to 40 models in 26 months The first of the new era gets all future updates
Slide 21: Neue Klasse: Digital Experiences Meet Different Customer Requirements
NEUE KLASSE: DIGITAL EXPERIENCES MEET DIFFERENT CUSTOMER REQUIREMENTS. CHINA SOLUTION Laney Zhang Head of UI/UX experiences
Slide 22: BMW R&D Footprint in China Drives Digital & Electronic Innovation
BMW R&D FOOTPRINT IN CHINA DRIVES DIGITAL & ELECTRONIC INNOVATION IN OUR LEAD MARKET. 70% of our BMW R&D footprint We have well balanced …& High volume of local China is in digital area. allocation of digital expertise… expertise in all our sites. Shenyang Beijing Others Nanjing 70% Digital & Shangh
Slide 23: Global Architecture Ensures the Basis for China UI/UX & Applications
GLOBAL ARCHITECTURE ENSURES THE BASIS FOR CHINA UI/UX & APPLICATIONS. Apps with 48 China UI/UX adaptations and functions LOCAL specific Functions Experience Framework Navigation Lyrics Interchangeability of solutions Car Platforms OSX Framework GLOBAL
Slide 24: Deep Integration with China Major Digital Players
DEEP INTEGRATION WITH CHINA MAJOR DIGITAL PLAYERS TO ENRICH ECOSYSTEM EXPERIENCE.