Slide 1: The Rising Tide of Cannabis – Investor Presentation June 2025
THE RISING TIDE OF CANNABIS Meet The Real-World Unbeatable Track Record Unmatchable Scale Wavemaker Relentless Growth Investor Presentation Real-World Results June 2025 1
Slide 2: Leveraging the Full-Force of Cannabis for Incredible Impact
LEVERAGING THE FULL-FORCE OF CANNABIS FOR INCREDIBLE IMPACT STOCK SYMBOLS TSXV:HITI High Tide is the proven community-grown, retail-forward NASDAQ:HITI cannabis enterprise purposefully structured to unleash the FRA:2LYA full value of the world’s most powerful plant. SHARE PRICE1 $3.15 Through its wh
Slide 3: Value Proposition
VALUE PROPOSITION • Leading specialty retailer (cannabis) and key innovator • Widest footprint by national store count for any brand • Average unit generates 2.3x in revenue vs peers1 • Same-store sales have increased by 132% since October 20212, while the average operator has experienced a 10% decl
Slide 4: Canna Cabana – Largest Retailer of Cannabis in Canada
CANNA CABANA – LARGEST RETAILER OF CANNABIS IN CANADA • Large selection and shoppable layout are built on our 15+ years of experience catering to the cannabis consumer. • Stores laid out in an open, retail-friendly environment, allowing customers to view products. • An average store features ~500 SK
Slide 5: A Retail First: Stoking Community Through Our Discount Club
RETAIL A RETAIL FIRST: STOKING COMMUNITY THROUGH OUR DISCOUNT CLUB. • In October 2021, Canna Cabana launched the first of its kind cannabis discount club model globally. • Our discount club model, through our rapidly growing Cabana Club loyalty program (1.9MM members1), offers an unbeatable selectio
Slide 6: Cabana Club Membership Over Time
RETAIL LARGEST DISCOUNT CLUB IN THE INDUSTRY • Membership of the Cabana Club in Canada has now reached 1.9MM1. CABANA CLUB MEMBERSHIP OVER TIME • Still growing – up 33% y/y1. 2,000,000 1,800,000 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 Discount club model 200,000 launched - Ju
Slide 7: Canna Cabana Launches ELITE: Canada's First Paid Cannabis Subscription Program
CANNA CABANA LAUNCHES ELITE: CANADA’S FIRST PAID CANNABIS SUBCRIPTION PROGRAM. • In November 2022, Canna Cabana launched ELITE, the next evolution in our innovative discount club model1, further solidifying the loyalty loop with our Cabana Club members and providing a recurring high- margin revenue
Slide 8: ELITE Membership Continues to Grow
RETAIL ELITE MEMBERSHIP CONTINUES TO GROW • ELITE membership in Canada has now risen ELITE MEMBERSHIP to 97,0001, up 120% y/y, and at its fastest pace on onboarding since inception – SINCE LAUNCH despite raising the annual membership 120,000 price to $35 (from $30). 100,000 80,000 60,000 40,000 20,0
Slide 9: Canna Cabana Same-Store Sales Significantly Outpacing National Retail Trends
RETAIL CANNA CABANA SAME-STORE SALES SIGNIFICANTLY OUTPACING NATIONAL RETAIL TRENDS • Canna Cabana same-store sales have CANNA CABANA CUMULATIVE SSS increased 132% between October 2021 CHANGE VS CUMULATIVE TOTAL SALES and March 2025 as consumers have INCREASE (5 PROVINCES) come to appreciate the off
Slide 10: Outperforming Store Economics
RETAIL OUTPERFORMING STORE ECONOMICS • The average Canna Cabana store in Alberta1 Annualized Revenue Per Store (MM) generates 1.9x the revenue vs. peers in the $4.0 province. • Excluding stores open less than six months $3.5 (which are still ramping up), the average $3.0 Canna Cabana store in Ontari
Slide 11: Rising Market Share
RETAIL RISING MARKET SHARE Since launching our innovative CANNA CABANA NATIONAL MARKET discount club concept, market share SHARE (5 PROVINCES) in the five provinces we operate has 13% experienced an upward trend over 12% the past several quarters. We 11% reported an average market share of 10% 12% d
Slide 12: Market Leading Sales Per Sq. Ft.
RETAIL MARKET LEADING SALES PER SQ. FT. Annualized Sales Per Sq. Ft. Retailer $/Sq Ft Description Costco1 $2,594 Global membership based retailer Yorkdale Shopping Centre2 $2,301 Canada's #1 mall by $/sq ft. Lululemon3 $2,171 Activewear, loungewear & footwear retailer Canna Cabana4 $1,648 Canada's l
Slide 13: Impressive Retail Metrics
RETAIL IMPRESSIVE RETAIL METRICS • Canna Cabana had a shrink rate of just 0.3% during the three months ended April 2025. • G&A as a percentage of revenue of just 4.2% for the four quarters ending Q2 2025 – down from 4.8% a year prior. • Prudent inventory management – Typically 18-21 days of cannabis
Slide 14: Real Estate Prowess
RETAIL REAL ESTATE PROWESS • Grocery & LCBO anchored plazas with additional interest in QSR, pharmacy, housewares & pet store co-tenants. • Strong existing relationships with key landlords position us to be their first call when new Tier 1 locations emerge. Ultimately, Canna Cabana’s outperformance
Slide 15: An Unbeatable Record of Consolidated Results
AN UNBEATABLE RECORD OF CONSOLIDATED RESULTS SUMMARY INCOME STATEMENT (IN THOUSANDS OF CAD) 3Q23 4Q23 1 1Q24 2Q24 3Q24 4Q24 2 1Q25 2Q25 (UNAUDITED) (UNAUDITED) (UNAUDITED) (UNAUDITED) (UNAUDITED) (UNAUDITED) (UNAUDITED) (UNAUDITED) FY2023 FY2024 LTM REVENUE $124,352 $127,105 $128,068 $124,259 $131,6
Slide 16: Free Cash Flow – A Rarity in Cannabis
FREE CASH FLOW – A RARITY IN CANNABIS • Prior to 2023, High Tide historically added HITI Store Count 30-40 new stores a year. 225 200 • In 2023, we proactively slowed down new 175 150 store growth to reach our goal of becoming 125 free cash flow positive by December 2023. 100 Added 13 stores in 2023
Slide 17: Meaningful Potential Growth in Hand in Existing Business Alone
RETAIL MEANINGFUL POTENTIAL GROWTH IN HAND IN EXISTING BUSINESS ALONE Current State1 Future State2 Change Bricks-and-mortar # of stores 200 300 50% Average revenue / store (MM)3 $2.8 $3.0 7% Revenue (MM) $560 $900 61% Adjusted EBITDA Margin % 7.0% 9.0% 29% Adjusted EBITDA (MM) $39 $81 107% E-commerc
Slide 18: Fastendr Technology – Enhanced Customer Experience
RETAIL FASTENDR TECHNOLOGY - ENHANCED CUSTOMER EXPERIENCE FOR THOSE WHO KNOW WHAT THEY WANT • Acquired by High Tide in February 2022, Fastendr is a unique and fully automated technology that integrates retail kiosks to facilitate a better buying experience through browsing, ordering and pickup. • Th
Slide 19: Cannabis White Label – Enhancing Margins & Building Owned Brands
CANNABIS WHITE LABEL1 - ENHANCING MARGINS & BUILDING OWNED BRANDS • As the leading retailer in the country with the most size and scale, white label presents an exciting opportunity to enhance margins and build our own brands in the market. • Primary brands are Queen of Bud and Cabana Cannabis Co. •
Slide 20: Changes to Legislative & Regulatory Landscape in Canadian Jurisdictions
CHANGES TO LEGISLATIVE & REGULATORY LANDSCAPE IN CANADIAN JURISDICTIONS CANADA December 2022: Increased the public possession limit for cannabis beverages, resulting in the legal sale of 6 packs of cannabis drinks. June 2024: Simplified packaging rules, allowing for color differentiation, cut-out wi
Slide 21: Changes to Legislative & Regulatory Landscape in Canadian Jurisdictions
CHANGES TO LEGISLATIVE & REGULATORY LANDSCAPE IN CANADIAN JURISDICTIONS ALBERTA March 2022: Closed government e-commerce site and allowed private retailers to take over e-commerce and home delivery. August 2022: Lifted the prohibition on street visibility of cannabis products, removing the requireme
Slide 22: Changes to Legislative & Regulatory Landscape in Canadian Jurisdictions
CHANGES TO LEGISLATIVE & REGULATORY LANDSCAPE IN CANADIAN JURISDICTIONS MANITOBA May 2023: Eliminated the 6% Social Responsibility fee for retailers retroactively from January 1, 2022. April 2024: Announces a 6-month moratorium for controlled-access licenses in all cities in the province to review t
Slide 23: Other Businesses: Consumption Accessories
OTHER BUSINESSES CONSUMPTION ACCESSORIES Brand Primary Markets Model U.S., U.K., Canada, Europe E-commerce (headquartered in Amsterdam) U.S. & international E-commerce Subscription box + U.S. e-commerce U.S. E-commerce Combined platform represented 2% of Q2/FY25 revenue. 23
Slide 24: Other Businesses: Owned CBD Brands
OTHER BUSINESSES OWNED CBD BRANDS Brand Primary Markets Go To Market Strategy Ownership U.S. – Based in Denver, CO, 90+% DTC 100% in a cGMP-certified facility U.S. – Consolidated into 100% DTC 100% NuLeaf’s facility U.K. DTC + Amazon.co.uk 80% Combined platform represented 1% of Q2/FY25 revenue. 24
Slide 25: Other Businesses: Valiant Distribution
OTHER BUSINESSES VALIANT DISTRIBUTION – HIGH TIDE’S NORTH AMERICAN DISTRIBUTION ARM Distribution network Manufacturing contracts 15+ YEARS >5,000 SKUs extends from our network with industry leading Experience in the design Extensive product catalog of facilities in Calgary, Las factories across the
Slide 26: Perpetually Pushing Forward for Continued Success
PERPETUALLY PUSHING FORWARD FOR CONTINUED SUCCESS • FUTURE ACQUISITIONS – TYPICAL TARGET CRITERIA • Complementary to our existing ecosystem • Immediately accretive to earnings (vs turnaround stories) • Increased store count in Canada, particularly Ontario (long-term target of 300 stores) • Benefitti
Slide 27: A Relentless Team, Resolute in Purpose and Passion
A RELENTLESS TEAM, RESOLUTE IN PURPOSE AND PASSION MANAGEMENT TEAM BOARD OF DIRECTORS Raj Grover Sandy Sharma Raj Grover Founder, President & Chief Vice President, Executive Chairman Executive Officer Human Resources Joy Avzar Andrea Elliott Mayank Mahajan Vice President & Legal EVP Direct to Consum
Slide 28: Capital Structure
CAPITAL STRUCTURE “HITI” “HITI” “2LYA” LISTED ON LISTED ON LISTED ON SHARE CAPITALIZATION TABLE AS AT JUNE 16, 2025 COMMON SHARES - ISSUED AND OUTSTANDING 81,036,331 POTENTIAL SHARES FROM EXERCISE OF 4,829,560 WARRANTS1 POTENTIAL SHARES FROM STOCK OPTIONS2 2,625,207 POTENTIAL SHARES FROM RSUs 918,68
Slide 29: Disclaimer
DISCLAIMER NOT AN OFFERING MEMORANDUM targets, the ability of the Company to double its Adjusted contained in these materials and do not guarantee the EBITDA from the current state, the ability to finance growth over accuracy, completeness or timeliness of the information This presentation does not
Slide 30: Thank You
THE RISING TIDE OF CANNABIS THANK YOU Raj Grover High Tide Inc. Founder, President, 11127 15th St. NE CEO & Executive Chairman Unit #112 raj@hightideinc.com Calgary, AB T3K 2M4 T (403) 265.4207 TF 1.888.9.420.420 hightideinc.com 30