Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q2 FY2023 Earnings Presentation
24 slides from Bajaj Consumer Care's earnings presentation, 2022
Slide 1: Earnings Presentation Q2 & H1 FY23
Earnings Presentation Q2 & H1 FY23
Slide 2: Hair Oil Market Growth Trends
Hair Oil Market Growth Trends Value Growth % Volume Growth % Key Highlights Urban Rural All India Urban Rural All India • Hair Oil Market saw muted volumes in Q2 FY23 over same period last year -2.8% -2.7% -5.5% -5.7% • Slow down in consumption -8.7% -8.9% experienced due to inflationary headwinds Q
Slide 3: Financial Highlights - Standalone
Financial Highlights - Standalone Q2 FY23 v/s Q2 FY22 H1 FY23 v/s H1 FY22 Sales Sales Gross Margin Gross Margin INR 227.6 Cr INR 471.4 Cr 51.8% 53.2% Y-o-Y Y-o-Y v/s v/s 7.2% 11.1% LY 59.1% LY 58.9% A&P A&P EBITDA Margin EBITDA Margin INR 41.4 Cr INR 86.8 Cr 14.0% 14.6% Y-o-Y Y-o-Y v/s v/s 22.2% LY
Slide 4: Revenue Growth
Revenue Growth Sales (in Crores) 424.2 471.4 • Value Growth of 7% in Q2 FY23 and 11% in H1 FY23 YoY 212.2 227.6 • Sale of NPD at Rs. 58 crores grew 3X in H1 FY23 YoY contributing to 12% of total Topline Q2 FY22 Q2 FY23 H1 FY22 H1 FY23 Sales Bajaj Consumer Care 4
Slide 5: Sales & Marketing
Sales & Marketing a et bl NATYV SOUL 4 ~~, Hair Serum / coca et 4 ~ NATYV SOUL Hair Masque 4X Better Conditioning* Revive: ry, Damaged Hair*
Slide 6: Business Highlights
Business Highlights General Trade • Slight decline in sales in Q2 mainly due to rural slowdown which remains a concern • Retail Loyalty program has helped build NPD across urban Modern Trade • Overall MT has grown by more than 75% in Q2 FY23 • Focus on Channel specific packs instrumental in sales gr
Slide 7: ADHO
ADHO • Consistent Media presence across the Quarter • HSM SOV of 18% vs 14% last year • Digital presence on Social Media • Increased Investment in Visibility on E-Commerce Platforms • New Almond Superfood Campaign started from July Bajaj Consumer Care 7
Slide 8: ADHO Digital Marketing
ADHO Digital Marketing Incremental Reach Via Social Marketing YouTube Connected TV 66L views & 91% VTR 5.6 crore Impressions on Social 4.7 crore Views On Media Posts YouTube Digital Marketing being used for; a) Increasing thematic reach in cord cutters, b) Build Almond nourishment credentials with p
Slide 9: Almond Drops Extension Portfolio – Almond + Argan and Serum
Almond Drops Extension Portfolio – Almond + Argan and Serum ALMOND + ARGAN SERUM WITH OIL Non-Sticky Hair Oil • Live on E-Commerce Platforms • Visibility on E-Commerce Platforms + Retail to drive offtakes 3 Way Damage Protection Long Lasting Frizz Control Bajaj Consumer Care 9
Slide 10: Amla & Coconut Portfolio
Amla & Coconut Portfolio • Amla Share at All India level continues to be ~ 4% • Thrust on large packs in key Geographies Bajaj 100% Pure Coconut Oil • Steady progress being made led by consistent offtakes and repeat demand • Focus on the brand to grow business in both General and Modern Trade Bajaj
Slide 11: Digital Portfolio
Digital Portfolio • Both Bajaj 100% Pure and Natyv Soul supported with Visibility on E-Commerce platforms • Community Marketing Campaign started on Natyv Soul in Q1 continued in Q2 • Natyv Soul Portfolio being rationalised under Conditioner, Shampoo, Hair Oil and Serum range to help focus on marketi
Slide 12: Business Operations
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Slide 13: Key Raw Materials
Key Raw Materials Refined Mustered Oil (RMO) Price (INR / KG) Refined Mustard Oil (RMO) 178 Prices have started correcting on account of 160 160 156 145 142 reduction in other edible oils like palm and 117 124 soya. Removal of export duty on palm along 105 with slowing demand globally has resulted i
Slide 14: Cost savings initiatives
Cost savings initiatives • To mitigate the inflationary trend, cost saving initiatives are being driven to bring structural reduction in material costs • Value engineering : Optimisation of specifications of glass and PET bottles • Alternate vendor development/transportation : Alternate vendor devel
Slide 15: ESG
ESG Packing materials In line with 3R (Reduce, Recycle, Reuse) philosophy, we have taken the following steps in Q2 FY23 Reduce consumption of packaging material to reduce carbon footprint and GHG emissions. Optimization of specifications resulting in • Glass: Reduction in consumption of glass bottle
Slide 16: External Recognitions
External Recognitions Guwahati Paonta Sahib Greentech Foundation Award Winner for Outstanding Platinum & Gold Awards from APEX India Achievements in Environment Protection in Occupational Health & Safety Category Paonta Sahib 35th CII Quality Circle Competition 2022 Special recognition Award Bajaj C
Slide 17: Financials
Financials
Slide 18: Expenses To Sales Trend – Standalone
Expenses To Sales Trend – Standalone Material Cost Employee Cost ASP Other Expenses 11.4% 18.2% 10.2% 10.7% 15.9% 48.2% 9.4% 40.9% Q2 FY22 Q2 FY23 Q2 FY22 Q2 FY23 Q2 FY22 Q2 FY23 Q2 FY22 Q2 FY23 Material Cost Employee Cost ASP Other Expenses 46.8% 41.1% 18.4% 10.7% 12.0% 9.4% 14.8% 10.4% H1 FY22 H1
Slide 19: Financial Performance – Q2 & H1 FY23 Standalone
Financial Performance – Q2 & H1 FY23 Standalone Figures in Rs. Crore Particulars Q2 FY22 Q2 FY23 YoY% H1 FY22 H1 FY23 YoY% Net Sales Value 212.2 227.6 7.2% 424.2 471.4 11.1% Other Operating Income 2.9 2.7 -6.9% 6.3 5.7 -9.3% Total Operating Income 215.1 230.3 7.0% 430.4 477.0 10.8% Cost of Goods sol
Slide 20: Financial Performance – Q2 & H1 FY23 Consolidated
Financial Performance – Q2 & H1 FY23 Consolidated Figures in Rs. Crore Particulars Q2 FY22 Q2 FY23 YoY% H1 FY22 H1 FY23 YoY% Net Sales Value 213.2 229.7 7.7% 426.6 476.2 11.6% Other Operating Income 2.9 2.7 -6.9% 6.3 5.7 -9.3% Total Operating Income 216.2 232.5 7.5% 432.9 481.9 11.3% Cost of Goods s
Slide 21: Standalone Balance Sheet as at September 30, 2022
Standalone Balance Sheet as at September 30, 2022 Figures in Rs. Crore Particulars 30.09.2022 31.03.2022 Particulars 30.09.2022 31.03.2022 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 44.4 45.2 (a) Share Capital 14.8 14.8 (b) Capital Work in progress
Slide 22: Consolidated Balance Sheet as at September 30, 2022
Consolidated Balance Sheet as at September 30, 2022 Figures in Rs. Crore Particulars 30.09.2022 31.03.2022 Particulars 30.09.2022 31.03.2022 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 106.6 107.6 (a) Share Capital 14.8 14.8 (b) Capital Work in progr
Slide 23: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d
Slide 24: Thank You
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