Hdfc Life Insurance Co. Ltd. · NSE:HDFCLIFE
Hdfc Life Insurance — Morgan Stanley Investor Summit June 2020
12 slides from Hdfc Life Insurance's conference presentation, Jun 10, 2020
Slide 1: Default to Digital
Default to Digital Morgan Stanley Investor Summit | June 10, 2020 Vibha Padalkar, MD & CEO, HDFC Life
Slide 2: “Changing is what people do when they have no options left” - Holly Black
“Changing is what people do when they have no options left” - Holly Black 2
Slide 3: Covid-19 has been a disruption that has challenged the status quo of insurance business practices in India
Covid-19 has been a disruption that has challenged the status quo of insurance business practices in India 1. Dependence on ‘physical 2. Default to ‘face-to-face infrastructure’ for: interactions’ for: Customer sales / servicing touch- New business sales points (e.g., branch) Customer servicin
Slide 4: This disruption is also bringing about long-lasting shifts in consumer / distributor behaviour
This disruption is also bringing about long-lasting shifts in consumer / distributor behaviour, towards a ‘new normal’ Customer ‘digital maturity’ ‘Complex decisions’ getting Customers expecting seeing a step change procrastinated ‘convenience & customization’ [40% increase in time spent on news [Mo
Slide 5: At HDFC Life, we have sustained our focus on digital transformation, starting way back in 2013
At HDFC Life, we have sustained our focus on digital transformation, starting way back in 2013… Scalability Ownership of e-product space Plug & play partner integration Benefits Optimized processes Empowered sales force Platforms and ecosystems Paperless issuance Segregation b/w Syst
Slide 6: Reimagined operating model from product centric to customer centric
Over the course of time, we had reimagined our operating model from being product centric to being customer centric... From the Traditional Insurer… …to the Insurer of the Future Top Line Marketing / Product Driven Segmented Marketing / Customer Driven Traditional Channels Agency Banca Group Digital
Slide 7: Created multiple cognitive engines to serve the reimagined operating model
…and created multiple cognitive engines to serve the reimagined operating model Enablers Building Blocks Culture Cloud Journey Simplification Fail Early / Computing Give me a simple journey Fail Fast from purchase to payout 1 AI / Agile / ML Platforms & Sprints Partner Integration Ecosystems Nudge m
Slide 8: Cognitive engines rapidly developed a suite of products & micro services
Cognitive engines rapidly developed a suite of products & micro services to solve customer’s sales & service needs 1 3 5 JOURNEY DATA LABS PLATFORMS & SIMPLIFICATION ECOSYSTEMS PARTNER SERVICE INTEGRATION SIMPLIFICATION 2 4 InstaReceipt AgeTymer InstaRevival Email bot SPOK Chat bot ELLE Emolyzer Sen
Slide 9: We are now ‘defaulting to digital’ in both our business and operating model
We are now ‘defaulting to digital’ in both our business and operating model Parts of ‘existing business’ converted to ‘digital’ Levers for being ‘born digital’ Acceleration of digital sales Business models that create and act on dynamic, Growing traffic to digital assets personalized customer insi
Slide 10: WISE, an industry-first video based sales enablement tool
One example of such a ‘default to digital’ model is WISE, an industry-first video based sales enablement tool Lead tracking and Zero setup for customer functional dashboard Encrypted and Secure Voice & Video with Storage on Cloud multiple modes Screen share to display Options for masking content sec
Slide 11: Well poised to reset to the ‘new normal’, as Covid recedes
We are cognizant of the implications of a ‘default to digital model’ and are well poised to reset to the ‘new normal’, as Covid recedes 11
Slide 12: Thank You
Thank You Thank You
HDFC Life Insurance — Morgan Stanley Investor Summit June 2020 on 6ix