Slide 1: UberCab: Next-Generation Car Service
UberCab Next-Generation Car Service
Slide 2: Cabs in 2008
— Cabs in 2008 * Most use aging & inefficient technology — Radio dispatch, no 2-way communication — Most common car, Ford Crown Victoria = 14mpg * Hailing is done by hand or phone — No GPS coordination between client/driver — Significant fareseeking or “dead-time” @:e-
Slide 3: The Medallion System
ures The Medallion System * Taxi-monopolies reduce quality of service — Medallions are expensive, and drivers underpaid — Medallions cost ~$500k, drivers make 31k — No incentive/accountability for drivers/clients * Digital Hail can now make street hail unnecessary
Slide 4: UberCab Concept
UberCab UberCab Concept * A fast & efficient on-demand car service * Market: Professionals in American cities * Convenience of a cab in NYC + experience of a professional chauffeur. But in SF and NYC * Latest consumer web & device technology — automate dispatch to reduce wait-time * Optimized fleets
Slide 5: 1-Click Car Service
— 1-Click Car Service * Must be a member to use the service — Professional and trustworthly clientele * Not hailed from street — Sono medallion licenses are required, since clients are service members & use digital-hail * Guaranteed Pick-up (unlike a yellowcab) — Mobile app will match client & drive
Slide 6: Key Differentiators
Uvercab Key Differentiators * Members Only - Respectable clientele * 1-click hailing — “Pickup here in 5 mins” ¢ Fast Response time — easier than calling * Luxury automobiles — Mercedes Sedans * Great drivers — “Rate your trip” feature * High-tech solution: Geo-aware auto-dispatch ¢ Optimized fleet
Slide 7: Operating Principles
weer Operating Principles * Luxury service on-demand * Modern and fuel-efficient fleet * Customer-focused, computer-coordinated * The best end-user experience possible * Statistically optimized response time * Pre-paid, cashless billing system * Profitable by design
Slide 8: UberCab apps
Uercab UberCab apps * 1-Click request from Geo-aware devices * SMS from any phone: “pickup @work in 5”
Slide 9: UberCab.com
teeta UberCab.com * Book Trips, show Fleet status, trip history * Pre-specify locations with labels + coordinates — To enable easy texting of pickup locations * Google Maps integration — Lat/long for “home”, “bob-work”, “alice-apt”
Slide 10: UberCab Use-Cases
UberCab Use-Cases * Trips to/from restaurants, bars & shows * Fast local transport where parking isn’t easy * Airport pickup/dropoff (pre-scheduled) * Working while commuting (wifi in cars) — 3 person rideshare to a South-Bay campus * Dropping off Kids at School * Elderly transport
Slide 11: User Benefits
— User Benefits * Cabs don’t guarantee pickup, can take 45 mins * Cab aren't as safe or clean as limos * Car services require 1-3 hours notice * Car services transfers average over $60 + tax * UberCab would be faster & cheaper than a limo, but nicer & safer than a taxicab
Slide 12: Environmental Benefits
urecd Environmental Benefits * Better Utilization of Vehicle Resources — In NYC, 35% of time is spend looking for fares — In less dense cities, can be over half “dead-time” — As swarm size increases, efficiency will improve * Hybrid vehicles (2x efficiency of a cab) — Mercedes S400 BlueHybrid, Lexus
Slide 13: UberCab Fleet
satis UberCab Fleet ¢ Premium — S550 for SF Beta clients ¢ 30mpg with S400 BlueHybrid (in 2010) ¢ Standard — Lexus GS450h or e320-— 23mpg =—s — ¢ Existing cab/towncar fleets get 14-16 mpg
Slide 14: Initial Service Area
linia Initial Service Area * Central SF to Start, Manhattan soon after
Slide 15: Technology
Usercab Technology * Mobile phones + intelligent scheduling — Applications for iphone, blackberry, symbian — Operations research for route optimization * Payment/utilization/reputation tracking * Patent-pending system design
Slide 16: Demand Forecasting
uc Demand Forecasting * Cars hover in statistically optimized positions — minimize expected pickup time given hour of week & weather/traffic conditions
Slide 17: Overall Market
tsetse Overall Market * $4.2B annually and growing * Top 4 players combined only 22% of revenues 7.25 THE UNITED STATES Taxi and Limousine Service (US $ mim): The United States 2004 - 2014 Year The United States of Region Ar) TESROT Paw 200s 1.195 eons’. 2006 4,029.70 59.82% 2007 4.11835 £9, 78% 200
Slide 18: Composition of Market
wees COmposition of Market * Focus on Urban service on-demand MAJOR MARKET SEGMENTS * 2007 Market
Slide 19: Target Cities
Uvercab Target Cities * Focus on SF/NYC to begin * Expand to LA, Chicago, Houston, PA, Dallas — This covers 50% of entire US market Darth Amerien & the Carthbewn i Ther United Staten Ted and Limewsine Service im D008, US$ me On Woerkt Hawk USS mln Country ‘legion Wert New Vou wey Ew a u Lew Angele 1
Slide 20: Potential Outcomes
a Potential Outcomes * Best-Case Scenario — Becomes market leader, $1B+ in yearly revenue * Realistic Success Scenario — Gets 5% of the top 5 US Cities — Generates 20-30M+ per year profit * Worst-Case Scenario — Remains a 10 car, 100 client service in SF — Time-saver for San-Francisco based executiv
Slide 21: Smartphones, Aug 2008
ures SMartPhones, Aug2008 Smartphone Requests by OS: US [Note Atove share Ye reters arty to requests from Sumirtpheres Smartphone Manufacturer Share by Region — eee Lames toner tte he ene Nar ssys555a555 Pay
Slide 22: Future Optimizations
weer Future Optimizations * Cheaper cars by buying used * Less expensive hybrid vehicles (prius) * More accurate GPS technology * Discounted rates for Sun-Tues multi-hour bookings * Pay premium for on-demand service * “get here now” costs more than “tomorrow at 5pm”
Slide 23: Marketing Ideas
Unercab Marketing Ideas YellowCab is the only recognizable brand — Become the ubiquitous “premium” cab service Invite Only, referred from an existing member Possible slogan: The One-click cab The NetJets of Limos Cabs2.0
Slide 24: Location-Based Service
urecs LOCation-Based Service ¢ Extend infrastructure to other LBS applications — Delivery, non-critical medical/governmental use * Growing to a $3.5B industry by 2010
Slide 25: Progress to Date
Uvercab Progress to Date Ubercab.com reserved + “ubercab” SMS code California LLC + trademark filed Iphone dev license applied for Nov28,08 Bank Account + Paypal account created 5 advisors & 15 clients now recruited Provisional patent filed NEXT: buy 3 cars, develop app, Feb1st demo — Raise a few mi