Propnex Ltd. · SGX:OYY
Propnex — Investor Presentation (November 2010)
59 slides from Propnex's investor presentation, November 2010
Slide 1: Presentation on Marketing Regulations
Presentation on Marketing Regulations by Adam Tan Corporate Communications & Marketing Manager
Slide 2: Agenda
agenda 1. Preliminaries 2. Estate Agents Act 3. Singapore Code of Advertising Practices 4. PropNex Corporate Identity Guide 5. Building Control Act 6. Street Works Regulations 7. Traffic Police Regulations 8. Procedure for Approval Application 9. Frequently Asked Questions
Slide 3: Preliminaries
preliminaries agenda
Slide 4: Marketing collaterals must be approved from 15 November 2010
preliminaries With effect from 15 November 2010, all salespersons’ marketing collaterals must be approved by the estate agent (company) prior to insertion, display, distribution or use of any sort. As long as the advertisement appears from 15 November 2010, regardless of production date. agenda
Slide 5: Objective of Presentation
preliminaries Objective of Presentation: To minimise need for amendments agenda
Slide 6: Code of Practice for Estate Agents Penalties
preliminaries From Code of Practice for Estate Agents (2nd Sch., P4, SS3) Penalties, from Code of Ethics and Professional Client Care (2nd Sch., P3) agenda
Slide 7: Penalties, continued, from Estate Agents Act
preliminaries Penalties, continued, from Estate Agents Act (P52, S3) agenda
Slide 8: Estate Agents Act
estate agents act agenda
Slide 9: Code of Ethics and Professional Client Care
estate agents act From Code of Ethics and Professional Client Care (1st Sch., P12) agenda
Slide 10: What does it mean?
estate agents act What does it mean? ALL marketing and correspondence materials must include your name, contact number, estate agent’s licence number and salesperson’s registration number, except… For Press Classified Advertisements, you just need your name and contact number. Estate Agent Licence N
Slide 11: What names CAN I use?
estate agents act What names CAN I use? In your marketing collaterals, you may use any of these variations of your name: • NRIC/CEA name, e.g. Adam Leo Isidore Tan Kay Yang • Common name abbreviations with surname, e.g. Mohd Ismail for Mohamed Ismail, Rama Gopal for Ramakrishnan Gopal • Name acronym
Slide 12: Code of Ethics and Professional Client Care
estate agents act From Code of Ethics and Professional Client Care (1st Sch., P12, SS4) agenda
Slide 13: Code of Ethics and Professional Client Care
estate agents act From Code of Ethics and Professional Client Care (1st Sch., P12, SS4) *Only for specific property details; otherwise no need for written approval (i.e. road/project name) agenda
Slide 14: What does it mean?
estate agents act What does it mean? Be factual and honest; in text and images. Do NOT make claims you cannot substantiate. All property details of marketed property must be with approval and agreement of client, preferably in black and white. All past transactions listing specific property address
Slide 15: How to get written approval to market?
estate agents act How to get written approval to market? Virtual Office Services Downloadable Forms Letter of Consent- Marketing & Advertising agenda
Slide 16: New Name Cards
estate agents act New Name Cards New name card requirements take effect from 15 November 2010; CEA reassurance that they will only monitor this from 1 March 2011 because of registration number agenda
Slide 17: New Name Cards: Front with ALL options
estate agents act New Name Cards: Front with ALL options agenda
Slide 18: New Name Cards: Front with NONE of the options
estate agents act New Name Cards: Front with NONE of the options agenda
Slide 19: New Name Cards: Reverse, just Estate Agent details
estate agents act New Name Cards: Reverse, just Estate Agent details agenda
Slide 20: New Name Cards: Reverse, Awards, Team & Tagline
estate agents act New Name Cards: Reverse, Awards, Team & Tagline agenda
Slide 21: New Name Cards: Reverse; Benefits, Team & Tagline
estate agents act New Name Cards: Reverse; Benefits, Team & Tagline agenda
Slide 22: New Name Cards availability
estate agents act New Name Cards Available on Virtual Office> Marketing> Advertisement Guidelines Also available at RPI Office in Free Seating Area agenda
Slide 23: Singapore Code of Advertising Practices
Singapore code of advertising practices agenda
Slide 24: Similar to Estate Agents Act requirements
Singapore code of advertising practices Very similar to requirements of Estate Agents Act. agenda
Slide 25: Covers ALL marketing collaterals
Singapore code of advertising practices Covers ALL marketing collaterals! agenda
Slide 26: Singapore Code of Advertising Practices
Singapore code of advertising practices agenda
Slide 27: Singapore Code of Advertising Practices
Singapore code of advertising practices agenda
Slide 28: Do not assume clients are ignorant
Singapore code of advertising practices Do NOT assume that clients are ignorant; do NOT attempt to mislead them. agenda
Slide 29: PropNex Corporate Identity Guide
PropNex corporate identity guide agenda
Slide 30: Logo Usage
PropNex corporate identity guide Logo Usage • Minimum size: 10mm width • Must include tagline • Must be in top left corner • No distorting allowed agenda
Slide 31: Logo Usage: colours and background
PropNex corporate identity guide Logo Usage • 100C and 100K (Pantone Processed Cyan and Processed Black) • Must be on clear background, not a white box Property Speci agenda
Slide 32: Other Logo Colour Applications
PropNex corporate identity guide Other Logo Colour Applications agenda
Slide 33: Other Logo Colour Applications
PropNex corporate identity guide Other Logo Colour Applications agenda
Slide 34: Application Examples
PropNex corporate identity guide Application Examples agenda
Slide 35: Building Control Act
building control act agenda
Slide 36: Building Control Act Section 49 definitions
building control act From Chapter 29, Section 49 of the Building Control Act "advertisement" means any logo, symbol, sign, notice, representation or other visual device that promotes any goods, brand of products, services or events and includes any logo, symbol, sign, notice or representation that i
Slide 37: Guidelines for Outdoor Signs
building control act From Guidelines for Outdoor Signs (Circular URA/PB/2009/21-PPG) 1. A real estate sign refers to any sign that pertains to the sale, lease or rental of a plot of land, property or building. 2. For non-commercial or non-industrial developments, real estate signs are permitted only
Slide 38: Building Control Act: Fees
building control act From Chapter 29, Section 49 of the Building Control Act Fees 7.(1) The licence fee in respect of any advertisement, animated billboard, balloon sign, directional sign, signboard or skysign shall be payable to the Commissioner annually as follows: (a) advertisement or directional
Slide 39: Building Control Act: Penalties
building control act From Chapter 29, Section 49 of the Building Control Act Penalties 12. Any person who contravenes regulation 3 (1), 6 (1) and (4), 8, 9, 10 (3) or 11 (4) shall be guilty of an offence and shall be liable on conviction to a fine not exceeding $5,000. Details can be found at: www.u
Slide 40: Street Works Regulations
street works regulations agenda
Slide 41: Street Works Regulations
street works regulations agenda
Slide 42: Street Works Regulations
street works regulations agenda
Slide 43: Street works details and form on Virtual Office
street works regulations Details and form can be found on Virtual Office. agenda
Slide 44: Traffic Police Regulations
traffic police regulations agenda
Slide 45: Stickers
traffic police regulations Stickers Sticker advertisements on private cars are permissible so long as the following requirements are met: (a) The stickers do not obstruct the view of the driver or pose any danger to other road users; (b) The stickers do not carry graphics or wordings that are in any
Slide 46: Use of Vehicle Primarily for Advertisement
traffic police regulations Use of Vehicle PRIMARILY for Advertisement Please also note that vehicles used for the primary purpose of advertisement are required to obtain a permit from the Traffic Police Department. For enquiries or permit applications, please contact: Traffic Police Department Opera
Slide 47: Procedure for Approval Application
procedure for approval application agenda
Slide 48: Salesperson emails visual of marketing collateral
procedure for approval application 1 Salesperson emails visual of marketing collateral (one request per email) to MarketingApproval@PropNex.com Salespersons must include: a) Full Name b) Contact Number c) Collateral type, e.g. flyer, poster, advertisement, etc. d) Date of distribution or insertion e
Slide 49: Within Two Working Days
procedure for approval application 2 Marketing will assess the marketing collateral based on: • PropNex Corporate Identity Guide • Estate Agents Act • Code of Ethics and Professional Client Care • Singapore Code of Advertising Practices • Building Control Act (if necessary) • LTA Advertising guideli
Slide 50: Amendments and approval number
procedure for approval application 3 Marketing will email salesperson on any amendments that are required and suggested. Visuals with required amendments must be revised and re-submitted. Approved visuals or visuals with only suggested changes will be given an approval number, e.g. PSMA-2011-00001,
Slide 51: FAQ
faq (answers found separately in VO) agenda
Slide 52: FAQs
faqs 1. From which date must my marketing collaterals be approved? 2. What forms of marketing collaterals require approval? 3. How do I get approval for my marketing collateral? 4. What are the three acknowledgements I must include? 5. How soon can I expect a response on my application from the Mark
Slide 53: FAQs
faqs 6. Is the any way I can expedite this process? 7. What points should I take note of when doing a self-check of my marketing collateral? 8. What about spelling and grammatical mistakes? Must I change those highlighted in the Marketing Department's reply? 9. I sent in my collateral some time ago
Slide 54: FAQs
faqs 10. What information must I include in my marketing collaterals? 11. What names CAN I use? 12. I don't have my salesperson registration number yet. Does that mean I can't advertise anything besides classifieds advertisements? 13. What is the estate agent licence number? For PropNex Realty, it i
Slide 55: FAQs
faqs 14. If I want to change my name or mobile number (or other detail) as registered with CEA, how can I do it? 15. How can I get written approval from my client to market his/her/their property? 16. There is a field in the form for salesperson registration number, which I do not have yet. Can I st
Slide 56: FAQs
faqs 19. If I advertise seeking for property for my client, the buyer, do I need to get his/her/their consent to advertise? 20. Can I print my new name cards now, even without the salesperson registration number? 21. When can I print my new name cards? 22. When will the new ID tags be issued? 23. My
Slide 57: FAQs
faqs 24. How can I resolve the issue of not having the PropNex logo on an isolated white box? 25. I am still unsure of the process and/or why my collateral was rejected. What can I do? 26. How to present Current Market Analysis? 27. I am an agent who is selling my own property. Can I do this? And if
Slide 58: FAQs
faqs 28. I want to place a banner at my marketed property. What must I do? 29. I want to place directional road signs to direct buyers to my marketed property. What should I do? 30. I want to advertise on my vehicle. How can I do so? For other queries, please email to MarketingApproval@PropNex.com.
Slide 59: Q&A
oot Yea, ty 2 s ae PropNex ° Service You Trust q&a agenda