Freenet Ag · XETR:FNTN

Freenet — Investor Presentation (September 2010)

16 slides from Freenet's investor presentation, September 2010

  1. Slide 1: Management Presentation

    Management Presentation September 2010

  2. Slide 2: freenet's focus is on mobile and portal services

    freenet’s focus is on mobile and portal services freenet AG Mobile Services Portal Services ƒ Mobile Service Providing (MSP) ƒ Established internet portal - (Regulated) Service providing postpaid and - Good usage prepaid (Top 10 in Germany1) - Reselling - No Frills - 6.88 million active registered m

  3. Slide 3: Quality management still in focus of freenet activities

    Quality management still in focus of freenet activities … Q1 Q2 2nd half 2010 ƒ More than 1 million new ƒ 908,000 new customers ƒ New customer acquisition customers acquired acquired due to aggressive under ongoing price price offers in the market pressure; continuation of ƒ More than 100,000 SAC an

  4. Slide 4: Following the defined strategy for the entire freenet Group

    … following the defined strategy for the entire freenet Group ƒ Focus on mobile communications and mobile internet as core businesses ƒ Exploitation of portal competence and participation in relevant new market trends (e.g. apps) ƒ Clear focus on long-term profitability and deliberately refrain from

  5. Slide 5: Q2 achievements support freenet's potential

    Q2 achievements support freenet´s potential ƒ Growth in new customers for mobile internet and increase of freenet mobile traffic Q2 highlights to more than 4 million PIs per month ƒ Launch of the distribution of the iPhone 3 and 4 ƒ Launch of the Retail+ programme to strengthen own retail chain (int

  6. Slide 6: Consolidation of IT systems from 2 to 1 system ongoing

    Consolidation of IT systems from 2 to 1 system ongoing IT integration Steps in detail ƒIntelligent IT platform ƒStep-by-step reduction of complexity and costs ƒReduce IT systems from 3 to 1 ƒProject structure to minimise risks ƒ Preliminary review and business ƒ Draw up a consistent operating concep

  7. Slide 7: Stable freenet postpaid ARPU despite massive price drops in the market

    Stable freenet postpaid ARPU despite massive price drops in the market In € 90 80 VOD Flat 80 € Price erosion with flat rates O2 Genion XL 75 € E-Plus 70 BASE 5 75 € ƒ O2 Genion/O2 o price down to 45 € per month (from 75 €), no 60 O2 o cost airbag 60 € commitment VOD Flat 50 € 50 O2 o cost airbag 50

  8. Slide 8: Growing data revenue share in price eroding market

    Growing data revenue share in price eroding market Data access – SIM only Data stick (SIM only) 34.95 € ƒ Competition also in data leads to 29.95 € significant price drops 24.95 € ƒ Currently no visible trend towards 19.95 € premium access for premium prices as in other countries 9.95 € ƒ freenet st

  9. Slide 9: Top results in "Bild" test report (22 June 2010)

    Top results in “Bild” test report (22 June 2010) “Friends&Family“: klarmobil, Rank 1 “Volume callers”: mobilcom-debitel, Rank 2 “Normal usage&internet”: freenet mobile, Rank 1 Source: Bild (national edition), 22 June 2010, “Billiger telefonieren mit dem Handy“, total number of printed copies: 3,805,

  10. Slide 10: Recent aggressive offer by 1&1 further diluting value

    Recent aggressive offer by 1&1 further diluting value ƒ 1&1 sets new pricemark of 39.90 € for full flat including unlimited data access ƒ Current promotion even drives prices down to 35 € ƒ Offer available online/direct only – resulting margin limits access to indirect channels 10 | Management Prese

  11. Slide 11: Recent format tests in own retail channel indicate performance upside

    Recent format tests in own retail channel indicate performance upside ƒ All HW available in the store (no dummies) Hardware ƒ HW offer for direct purchase or ƒ These tests are part of the Retail+ on instalments programme ƒ Local advertising and on street ƒ Over the testphase all 4 tests Footfall pro

  12. Slide 12: Key figures Q2/2010

    Key figures Q2/2010 [in € million] EBITDA Revenue Gross profit EBITDA EBT Group result recurring 891.8 838.2 188.1 195.5 70.4 88.2 93.3 95.0 28.7 0.0 9.4 23.6 Q2/2009 Q2/2010 Q2/2009 Q2/2010 Q2/2009 Q2/2010 Q2/2009 Q2/2010 Q2/2009 Q2/2010 Q2/2009 Q2/2010 adjusted1 adjusted1 adjusted1 adjusted1 adjus

  13. Slide 13: freenet stabilized ARPU in challenging market environment

    freenet stabilized ARPU in challenging market environment Postpaid ARPU (€ / month) 26.3 ƒ freenet delivered stable postpaid ARPU YOY against an ongoing price erosion in -2.0 the market 24.3 -0.1 24.2 ƒ Restrictive renewal management and new acquisition with positive CLTV improves customer quality Q

  14. Slide 14: Postpaid customer base burdened by lower gross adds

    Postpaid customer base burdened by lower gross adds Postpaid customer base (million users) ƒ Focus on quality customers takes place at 7.264 the expense of new customer growth ƒ Recent price competition might further limit customer acquisition under the 6.840 6.605 positive CLTV paradigm ƒ Postpaid

  15. Slide 15: Net debt further reduced in Q2/2010

    Net debt further reduced in Q2/2010 [in € million] 1,436.3 132.5 Cash and cash equivalents 1,270.1 480.3 Cash and cash equivalents 907.7 839.6 207.1 143.5 ƒ Q2/2010 burdened by Cash and cash Cash and cash negative working capital equivalents equivalents effects 1,303.8 789.8 700.7 696.1 ƒ Unschedule

  16. Slide 16: For any questions please contact

    For any questions please contact: Andreas Neumann Head of Investor Relations +49 (0)40 513 06-778 ir@freenet.ag 16 | Management Presentation | September 2010

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