Slide 1: Prepared for Investors H1 2025
Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved. 1 ×
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Slide 4: Raffles London at The OWO – a Ten hotel partner
Raffles London at The OWO, London – a Ten hotel partner Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved. 4 ×
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Slide 6: Market position and proposition
• • • Tech and Proposition 0.2% of customer loyalty #1 in tech and assets investment improves client market in financial services ROI and efficiency, driving Long-term contracts, global, more scale and profit. THE best way to organise engaged HNWI member lifestyle and travel needs base Prepared for
Slide 7: Footnotes and definitions
• ▪ • ▪ ▪ • ▪ • ▪ ▪ • ▪ • 1 Net Revenue includes the direct cost of sales relating to certain member transactions managed by the Group. 2 Adjusted EBITDA is operating profit before interest, taxation, amortisation, depreciation, share-based payment expense, and exceptional items. Adjusted EBITDA mar
Slide 8: Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved.
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Slide 10: Typical Contract
Supplier revenue Typical Contract 12% High-touch Requests ££ Per High-touch Digital Requests £ Per Digital 88% Corporate revenue Total Corporate Client Revenue Long term contracts often with agreed minimums Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved. 10
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Slide 12: Ten's Case Studies
• • ▪ ▪ • • ➢ Lean more about Ten’s Case Studies a: tenlifestylegroup.com/what-ten-does/case-studies/ Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved. 12 ×
Slide 13: Ten services and proposition
• Fully licensed service • Aim = “The world’s best • Ten Box Office with • Exclusive offers on • Member events • In-depth City Guides • 7 x APIs dining recommendation Interactive seating luxury lifestyle brands • Online Masterclasses • Articles and interviews and booking service” maps • Personal sho
Slide 14: Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved.
353 349 354 275 197 198 217 203 172 132 70 95 101 45 22 58 66 57 55 49 Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved. 14 ×
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Slide 18: Income statement for six months ending 28 February 2025
• Income statement for six months ending 28 February 2025 YoY • £m H1 2025 H1 2024 change Revenue 34.1 33.3 0.8 • Net Revenue 31.8 30.9 0.9 Operating expenses and Other income (25.8) (25.6) (0.2) • Adjusted EBITDA 6.0 5.3 0.7 • Adjusted EBITDA % 18.9% 17.2% Depreciation (1.4) (1.4) - • Amortisation
Slide 19: Net Revenue Growth H1 2025 vs H1 2024 (£m)
• Net Revenue Growth H1 2025 vs H1 2024 (£m) ▪ • • • - 6 Corporate revenue is Net Revenue from Ten’s corporate clients, including service fees, implementation fees, and fees for the customisation of the Ten Digital Platform. 7 Supplier revenue is Net Revenue from Ten’s supplier base, such as hotels,
Slide 20: Supplier Revenue (£m) % of Net Revenue
• Supplier revenue (£m) 5 14.0% ▪ 4.5 12.5% 12.3% 11.9% 11.9% 12.0% 11.0% 4.0 • 4 3.8 3.8 3.8 3.4 10.0% 3.5 Supplier Revenue (£m) % of Net Revenue 3 8.0% 2.5 6.0% 2 1.5 4.0% 1 2.0% 0.5 0 0.0% H1 2023 H2 2023 H1 2024 H2 2024 H1 2025 Supplier Revenue % of Net revenue Prepared for Investors H1 2025. ©
Slide 21: Net Revenue by region (£m)
Europe Net Revenue by region (£m) ▪ H1 2025 H1 2024 % change £m £m Europe 12.3 12.9 -5% ▪ Americas 12.3 12.5 -1% AMEA 7.2 5.5 +30% 31.8 30.9 +3% Americas ▪ Adjusted EBITDA (£m) H1 2025 H1 2024 Change ▪ £m £m £m Europe 4.0 4.6 -0.6 Americas 0.2 0.2 0.0 AMEA AMEA 1.8 0.6 +1.2 ▪ 6.0 5.3 +0.7 Adjusted E
Slide 22: Cash Spend on Technology, Platforms, Comms and Infrastructure
• Cash Spend on Technology, Platforms, Comms and Infrastructure (£m per FY) • • Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved. 22 ×
Slide 23: Cashflow
Cashflow £m H1 2025 £m • 1.1 Profit before tax ▪ Net finance expense 0.4 Working capital changes (3.7) ▪ Non-cash items (share-based payments, depreciation and 4.5 amortisation) ▪ Operating cash flow 2.3 • Capital expenditure (0.4) Investment in intangibles (3.2) Taxation (0.1) • Cash outflow (1.4)
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Slide 27: "What you've built is what we want to buy"
“We know the future of “What you’ve built is “It’s so refreshing to see concierge and personalised what we want to something that's ready to benefit programs is tech- buy” launch rather than driven and you’re leading the something that is being market” designed” “Very excited by these “This is the k
Slide 28: Integrated Box Office functionality into the Ten Platform
Integrated our Box Office With API integrations to world- Enhanced the UX/UI of our Members tell us their interests, functionality into the Ten Platform leading ticket providers, we offer digital entertainment module so creating a personalised service for fully self-serve functionality members the b
Slide 29: AI-driven hyper-personalisation
• AI-driven hyper-personalisation • Predictive precision • Seamless localisation • Transformational efficiency • Market-leading innovation Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved. 29 ×
Slide 30: Roles replaced by AI and investment in AI & Growth
Roles replaced by AI Investment in AI & Growth • Quality Assurance • AI Developers • Application Support • Transformation Managers • Translation & Design • North America Sales Director Prepared for Investors H1 2025. © Copyright Ten Lifestyle Group 2025. All rights reserved. 30 ×
Slide 31: Existing vs New
Existing vs New CX CX Mostly high touch (sub-optimal) Agentic AI immediate with high touch back-up Coverage Coverage Top end places at peak times 99% of premium restaurants available Benefits Benefits Access with benefits in hundreds of top end restaurants Access with benefits in thousands of restau
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Slide 33: Additional Clients in new Geographies, Verticals
Additional Clients in new Geographies, Verticals New Clients: New Clients: New Clients: Signed Contracts Contracts In Negotiation Pipeline Current Clients: Current Clients: Current Clients: New Contracts Increased Usage per Active Increased Active Members (Eligible and Active Member Members) Current
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Slide 35: Post-period contract wins and outlook
Since the end of the period, Ten has continued to underpin profitable growth into FY 2026, most notably: • won a new Small (but high potential) contract for the UHNW clients of a very large wealth manager • a multi-year renewal of a Large contract in Europe, including an uplift in fees for a digital
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