X5 Corporate Center · RUS:X5
X5 Corporate Center — X5 Retail Group — Investor Day (October 2009)
12 slides from X5 Corporate Center's investor day presentation, Oct 20, 2009
Slide 1: Customer Focus: Supermarket Format
Customer Focus: Supermarket Format Mikhail Susov General Director of Supermarket Format X5 Russian Retail Days 20 October 2009 2009, Moscow p. 1
Slide 2: Disclaimer
Disclaimer This presentation does not constitute or form part of and should not be construed as an advertisement of securities, an offer or invitation to sell or issue or the solicitation of an offer to buy or acquire or subscribe for securities of X5 Retail Group N.V. or any of its subsidiaries or
Slide 3: Improving Your Quality of Life
Improving Your Quality of Life Target Customer Base Income per month High Above 84,000 • ~30 million Russians RUR 22,00 22,00- Above • Look for 84,000 average– – quality assortment Average – quality service RUR 14,000– 22,000 • Highly value Low to below average – convenience RUR 5,600 5 600 tto RUR
Slide 4: Key Format Statistics
Key Format Statistics • Perekrestok’s P k t k’ nett retail t il sales l for f 2008 surged d 35% to t RUR 67 67,154 154 mln l (USD 2 2,702 702 mln) l ) • Net retail sales for 9M 2009 were up 11% and totaled RUR 53,411 mln (USD 1,644 mln) • Perekrestok’s share in total X5 Sales for 9M 2009 was 27% As
Slide 5: Strong Positions in Moscow & St. Petersburg
Strong Positions in Moscow & St. Petersburg Central Moscow # of stores: 120 # of stores: 81 9M’09 Net Retail Sales by Region St. Pet Market share: 3.3% Market share: # of stores: 20 3.8% 2% Ukraine Market share: Regions 2 9% 2.9% 20% North-West # of stores: 21 Volgo-Vyatsky Market share:1.9% # of st
Slide 6: Competitive Landscape
Competitive Landscape National Competitors Express Competition by Region Share in Top-5 Sales REGION CITY COMPETITORS Central region Moscow 7th Continent, Paterson, SPAR, Billa, Viktoria Yaroslavl Yaroslavl Dom Edi Nizhny Novgorod SPAR, Andreivsky, Raiycenter, Assorti, Narodny, 7th Continent 7% Spar
Slide 7: Perekrestok's Performance
Perekrestok’s Performance… …is is a Fair Reflection of Russia’s Macroeconomic Situation Strong Pre-Crisis Growth and Selective Visible Trading Down Trends since the Expansion in 2009 Beginning of 2009 Number Of Stores Stores, EoP LFL Sales Growth 250 %, based on RUR-denominated Traffic Basket 207 21
Slide 8: Our Strategic Vision
Our Strategic Vision Key Medium-Term Objectives • Best in Fresh – Improvement in fresh quality and choice Assortment & – Focus on own production and ready meals • Best in Service Quality – Improvement in service • Category management • Grow Private Label • Improve availability to 96% • Pricing polic
Slide 9: Evolving Our Assortment
Evolving Our Assortment K P Key Product d tC Categories, t i 2009 YTD A Assortment t tPPrinciples i i l Non-food, 9% • Assortment matrix based on target customer Fish & Frozen, preferences 8% Dairy, 13% • 60-65% national and 35-40% locally sourced Spirits and assortment Alcohol Meat (fresh & Beverag
Slide 10: Strong in Promotions
Strong in Promotions…. Regular Promotions Timing: every two weeks (26 promos per year) # of SKUs: 50-80 Assortment: Fresh - 50% of promo Pi R Price Reduction: d ti 10 10-30% 30% Card Holders: additional bonus points “Save and Get” Timing: g twice a yyear Mechanism: special presents/products as a bon
Slide 11: Developing Premium Format
Developing Premium Format p. 11
Slide 12: Thank You!
YX5RETAILGROUP THANK YOU! p. 12