Playboy, Inc. · NASDAQ:PLBY
Playboy — Mountain Crest Acquisition — SPAC Merger (November 2020)
36 slides from Playboy's SPAC merger presentation, Nov 17, 2020
Slide 1: Investor Presentation November 2020
INVESTOR PRESENTATION November 2020
Slide 2: Legal Disclaimer
Legal Disclaimer PLAYBOY 2020 2
Slide 3: Legal Disclaimer (Continued)
Legal Disclaimer (Continued) PLAYBOY 2020 3
Slide 4: Table of Contents
Table of Contents Investor Highlights Business Overview Recent Results Growth Strategy vill. Our Products . Social Good |. Opportunity Summary Appendix
Slide 5: Investor Highlights
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Slide 6: Investment Highlights
Investment Highlights Massive, Global Consumer Platform Highly Profitable Business Model Organic Growth & M&A Strategy + leonie, consumer lifestyle brand with $38 of annual spend in over 180 countries + On path to targoted $100M in adjusted EBITDA by 2025, with projected 2021E revenue and adjusted E
Slide 7: Summary Financial Overview
Summary Financial Overview Revenue ($MM) $296.0 $1370 $166.8 _ | | | 20108 20208 2021 2025 ‘Adjusted EBITDA ($MM) $104.0 2025E
Slide 8: Business Overview
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Slide 9: Playboy is one of the largest lifestyle brands in the world
¥ Playboy is one of the largest lifestyle brands in the world today with $3B of global consumer spend, massive global reach, and unrivaled audience appeal. Activedigital Counties Global commerce wiherewe sell unaided brand Gonsumers products awareness TOP 20 ADINGIE~5OM | Mostlicensed Men's apparel
Slide 10: Consumer Categories
Consumer Categories We offer consumers a lifestyle of pleasure & leisure in four high-growth categories. ‘Sexual Wellness Style & Apparel Gaming & Lifestyle Grooming & Beauty oa S Giving people the products & —_Self-expressionis all about services they need to being bold and we help you The elevated
Slide 11: Consumer Category Revenue Breakdown
Consumer Category Revenue Breakdown The Sexual Wellness and Style & Apparel categories represent our biggest revenue contributions. $1394 ll 2020E HH 2025E $16.6 $16.2 $3.5 i °° am - Sexual Wellness Style & Apparel Gaming & Lifestyle | Beauty & Grooming
Slide 12: Our Revenue Models
Our Revenue Models We generate revenue through three monetization models which cut across our reportable segments.! 2020E Revenue? + Direct sales digital commerce channels include yandy.com, playboy.com, Direct Sales & pleasureforall.com emi Subscriptions + Sexual Wellness direct commerce AOV in fir
Slide 13: Direct Sales & Subs Revenue Growth
Direct Sales & Subs Revenue Growth In 2020, Direct Sales & Subs revenue grew significantly driven by M&A. $29.1 Growth diver by acquisition of digital commerce platform, yandycom J $37 SS I Jan-Jun 20194 [lj Jan-Jun 2020A Growing Consumer Base + Acquired yandy.com in Dec 2019 and currently transform
Slide 14: Licensing Contracted Cashflows
Licensing Contracted Cashflows Our royalty-based revenue provides a highly visible and strong cash foundation. 2H20 2021 2022 2023 2024 2025 2026 2027 2028 +~$400M of forward-booked contracted minimum guarantee cashflows! +Licensing revenue may exceed higher-than-contracted minimum guarantees (% sal
Slide 15: Geographically-Diversified Revenue
Geographically-Diversified Revenue Lock this object to prevent eltng We have strong distribution of our products around the world, with significant opportunity for continued growth. Revenue from LatAm and global partner ? product sales
Slide 16: Recent Results
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Slide 17: Year to Date Financials
Year to Date Financials For the first half of 2020, we have grown Revenue and Adjusted EBITDA by 74% and 127% respectively January - June Revenue ($MM) January - June Adjusted EBITDA ($MM) $66.3 $14.3 $38.1 Mem201I9 = 6M2020 MeM201I9 = 6M2020
Slide 18: Growth Strategy
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Slide 19: Category Growth Plans
Category Growth Plans We are well-positioned to achieve $100M+ in EBITDA by 2025. CATEGORY GROWTH PLANS 2020-2025E ADJUSTED EBITDA BRIDGE ‘Shmten) @ serss1Wotnes growth plan —_ + Introduce new product offerings in semua fun and sexval health n US and key oe = itenatonl markets for sis onomed and the
Slide 20: The Sexual Wellness Opportunity
The Sexual Wellness Opportunity We are well-positioned to capture enormous growth in a growing category. ‘ARapidly Growing Sector! With Mainstream Distribution Revenue of global sexual Brick & mortar continues to serve as a © desired destination for consumers of wellness market 57 % condoms, lubrica
Slide 21: Our Sexual Wellness Growth Plan
Our Sexual Wellness Growth Plan Growth will be driven by expanding our owned product offerings, owning a greater share of the distribution, and diversifying third party retail partners. 2020 vs 2025 Revenue Channel Mix Key Growth Drivers Category Innovation + Arousal + Bedroom accessories + Body car
Slide 22: M&A Strategy
M&A Strategy We are well-posi' fioned to accelerate our organic growth via acquisitions. + Direct to consumers relationships + Fractured market with litte differentiation _« Proven ability to execute end integrate A between many small players acquisitions + Product portfolios and innovation in key c
Slide 23: Our Products
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Slide 24: Playboy Sexual Wellness Product Portfolio
Playboy Sexual Wellness Product Portfolio 2020 OFFERINGS: + Condoms + Lingerie + Lubricants + CBD-based + Intimacy kits arousal products, + Endurance wipes: POTENTIAL FUTURE OFFERINGS: + Collections + Expansion of CBD. + Intimacy line subscriptions + Body care. * Bedroom + Education accessories serv
Slide 25: Playboy Style & Apparel Product Portfolio
Playboy Style & Apparel Product Portfolio 2020 OFFERINGS: + Mens’s casualand + Streetwear active wear, suits, collaborations in leather goods, the US and UK undergarments, + Women’s fast accessories in fashion & China leisurewear i WE PARTNER WITH THE BEST. POTENTIAL FUTURE OFFERINGS: GeoeMer — PEAC
Slide 26: Playboy Gaming & Lifestyle Product Portfolio
Playboy Gaming & Lifestyle Product Portfolio 2020 OFFERING: +Social &real- + India hospitality money casino Home furnishing & gaming art prints sLondon Casino Spirits JV POTENTIAL FUTURE OFFERINGS: + Mobile gaming _ Sports betting ‘expansion partnerships + Immersive gaming - Texas Poker Clubs Playbo
Slide 27: Playboy Beauty & Grooming Product Portfolio
Playboy Beauty & Grooming Product Portfolio 2020 OFFERINGS: + Men and women’s + Color cosmetics fragrance UK& = (Brazil) Germany) i = POTENTIAL FUTURE OFFERINGS: + Expansion of + Skincare in North fragrance to America North America + Men’s Grooming + Color cosmetics _inNorth America inNorth America
Slide 28: Social Good
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Slide 29: Our Responsibility
Our Responsibility Playboy has been an outspoken champion of equality and free expression for almost 70 years. We believe advocacy and activism isn’t just our heritage, it is our future. Today we focus our work on rallying our audiences to get involved and supporting on-the-ground organizations. LAS
Slide 30: Our Work Today
Our Work Today Through the lenses of equality and freedom of expression, we focus our efforts on the issues rooted in our heritage that remain highly relevant to our consumers today. GENDER Reproductive Rights Sex Worker Rights Censorship
Slide 31: Opportunity Summary
\ Opportunity Su
Slide 32: Summary
akhAN = Summary Iconic Global Consumer Platform Highly Profitable Business Model Massive Growth Opportunity In O&O M&A Acceleration Opportunity World Class Management Team + One of the world's most iconic global consumer lifestyle brands with massive global reach + Diversified portfolio of products
Slide 33: Appendix
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Slide 34: Playboy
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Slide 35: Alignment with Reportable Segments
Alignment with Reportable Segments Detail on how our monetization models discussed in this document align with our reportable segments. Consists of: Direct Sales & + Online direct-to-consumer sales of consumer products portion of Subscriptions 1ct-to-Consumer segment + Playboy's digital subscription
Slide 36: Playboy
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