Slide 1: Future Consumer
‘ FUTURE CONSUMER :
Slide 2: Every Era Has Its Heroes
Every Era Has Its Heroes Those who rise up to meet the challenges posed by the unique context of the times
Slide 3: Leaders change their strategy and approach with times
Leaders change their strategy and approach with times
Slide 4: And in business too, organisations behave in accordance to their times
And in business too Organisations behave in accordance to their times
Slide 5: In the FMCG world too, we need to prepare for a new era
In the FMCG world too, we need to prepare for a new era. We need to rewrite rules but retain values to win
Slide 6: More than 670 million Indians born in the post-liberalisation era
More than 670 million Indians today were born in the post-liberalisation era (1990 onwards)
Slide 7: India is still an under-branded economy
India is still an under-branded economy… with 1.3 billion people who are only just beginning to consume
Slide 8: Patanjali, Epigamia, Paper Boat - new age FMCG brands
Patanjali, Epigamia, Paper Boat - are new age FMCG brands….
Slide 9: The Indian kitchen has changed significantly
The Indian kitchen has changed significantly. New technologies, gadgets, diets, fads, have had an impact. The kitchen is not only a space for chores but also for display.
Slide 10: New influencers, food bloggers, gourmet chefs, YouTube celebrities
New influencers, food bloggers, gourmet chefs, YouTube celebrities, avant-grade restaurants speak a new language…
Slide 11: Across society, roles and responsibilities are evolving
Across all sections of society, roles and responsibilities are evolving, negative labour is being eliminated. Women are no longer chained entirely to domesticity
Slide 12: Modern retail is the fastest growing distribution channel
Most importantly, modern retail is the fastest growing distribution channel, catering to a new generation of consumers
Slide 13: Presenting FMCG 2.0
Presenting FMCG 2.0 For the Fast Moving Consumer Generation
Slide 14: Future Consumer
‘ FUTURE CONSUMER :
Slide 15: Future Consumer Limited: A new age Food and FMCG company
Future Consumer Limited (FCL): A new age Food and FMCG company for a new era
Slide 16: Building brands for the Fast Moving Consumer Generation
We are building brands to acquire the lifetime value of today’s Fast Moving Consumer Generation
Slide 17: Kara
Kara- From Refreshing Wipes & Skincare Wipes to Sheet Face Masks And Nailpolish removers
Slide 18: The KARA story
The KARA story New Contemporary Packaging A brand acquired in 2015 and scaled through New Category Expansion the insights of evolving woman and there need for on-the go solutions Retail Expansion: • From 10,000 GT outlets in 2015 to 30,000 GT outlets in 2017 • From 86 towns in 2015 to 164 towns in U
Slide 19: The KARA story: a 200 cr opportunity
The KARA story Extensive single sachet sales at across industries • Entertainment: Carnival Cinema, Insignia Launched TVC for Summer 2017 • Travel & Hospitality APSRTC, TSRTC, Air Asia, Vistara, Taj Leela, Lalit • Beauty Services: Tony & Guy Spalon, Enrich, Naturals etc. Tie-up with high-end bags (C
Slide 20: Desi Atta Company
Desi Atta Company A core ingredient in Indian cooking With over 50 types of authentic attas and ready mixes, made from various regional millets, pulses & grains, the brand makes the ancient grain wisdom and their health benefits, relevant to today’s lifestyle From single grain flours, to ready mixes
Slide 21: Thinkskin
Thinkskin 250ml | 100ml ActiveSports | WildRose | LemonFresh | AquaSplash | Sandal Upgrading Soap users to Body wash with a disruptive price proposition
Slide 22: Sangi's Kitchen
Sangi’s Kitchen For the new gen customer needs more than just ketchup’s. A brand of chutney’s, dips, sauces, condiments and spices
Slide 23: Kosh
Kosh Flavoured Oats and Oats Atta Building Oats as the second grain of India, by bringing it into the center of plate with a multigrain flour Building a health snacking option through sweet and savoury options of flavoured oats
Slide 24: Tasty Treat
Tasty Treat For mindless snacking, Munching and sipping. From wafer biscuits to namkeens, from juices to sherbats, from cutting edge bhujiya’s to new age snacking. Tasty Treat has innovative solutions for all Wafer biscuits are distributed in general trade, using the Indo- Nissin network
Slide 25: Karmiq
Karmiq India’s first national dryfruit brand Dry fruits today are being purchased at an impulse, for healthy snacking and munching. A range of dry-fruits, from Cashews, walnuts, Pistachio’s to berries and also India’s most favourite Mamra Almonds
Slide 26: Fresh and Pure Tea
Fresh and Pure Tea Fresh & Pure’s Kadak chai has been inspired by the chai consumption patterns of the mass –a strong blend made with premium quality leaves- with minimal processing
Slide 27: Nilgiri's
Nilgiri’s Flavoured Milk and Cold coffee Nilgiri’s a heritage brand, renews itself to connect with a new generation of customers. With flavoured milk and cold coffee, the south based brand is ready to hit the nation
Slide 28: Shubra
Shubra Sona Masoori- the healthier rice Branding Sona-masoori, the most consumed rice in India. Shubhra Sona Masoori is 99.5% fat free and easy to digest, making it ideal for regular, everyday consumption.
Slide 29: FCL owns a wide portfolio of Food and FMCG brands
FCL owns a wide portfolio of Food and FMCG brands for every household need - allowing for a rich multi-pronged engagement with our consumers An year of interesting new challenges Tasty Treat mega (re)launch Food and Groceries New ideas in food Lombard’s fresh take on Indian formal fashion Exciting n
Slide 30: Organization design to innovate, incubate and accelerate
Our unique organization design allows us to innovate, incubate and accelerate - all at the same time
Slide 31: We've moved from Hierarchy Structure to Holacracy
We’ve moved from Hierarchy Structure Holacracy Holacracy helps us do multiple things simultaneously, bringing together wisdom and energy Flexible Organization New Meeting Formats More autonomy to Unique Decision Design – Action Oriented teams & individuals Making Process
Slide 32: Integrated Organization Design allows speed and efficiency
Integrated Organization Design at FCL allows us to operate with speed and efficiency and operate in multiple categories simultaneously.
Slide 33: Integrated Organization Design includes both
Integrated Organization Design at FCL includes both: NPD Business Sales Intelligence & and Distribution Strategy
Slide 34: Owning the value chain from sourcing to distribution
And by owning the value chain- from sourcing, manufacturing to distribution we see multiple benefits
Slide 35: Our cost of doing business is considerably lower
Our cost of doing business is considerably lower. Being modern retail backed, our distribution costs is at 17% vis-à-vis established FMCG companies which are at 27% Additionally, our marketing costs are significantly lower. As we build brands largely in stores and on digital platforms.
Slide 36: Controlled distribution network enables superior demand forecasting
The controlled distribution network allows us to respond in real time and have a superior demand forecasting capability Production Supply based on real time evolving Demand Forecast Speedier and localized lifecycle management to stay on forecasted sell through Customized product offering for r
Slide 37: Future Group has the largest scale and coverage in India
Future Group has the largest scale and coverage in India 255 unique towns 6,500+ Present in every state Rural distribution centers 2,000+ Stores 22mm+ sq. ft. Retail space Over 55% zip code 400mm+ coverage Customer footfalls annually A large store in over 8,000 of c.14,000(2) pin codes 37 (1) [] (2)
Slide 38: FCL engages directly with consumers
FCL is able to therefore engage directly with consumers - without distribution layers in between. Large Format Small Format
Slide 39: FCL's modern retail led distribution model
FCL’s modern retail led distribution model encompasses not just our own network but also other modern retail and GT Other Modern Trade: 169 20 37 General Trade: 28 6 An year of interesting new challenges 30,000 18 17 Tasty Treat mega (re)launch New ideas in food 25,500 27 12 Lombard’s fresh take on
Slide 40: Over 40% year-over-year growth, aiming for 70%+
We have grown the business year-over-year by over 40 % and are aiming for 70%+ growth in the next year
Slide 41: Our new category and brand launches include
Our new category and brand launches include:
Slide 42: Our new category and brand launches include
Our new category and brand launches include:
Slide 43: The opportunity to be India's foremost FMCG company
We have the opportunity to be India’s foremost FMCG company.
Slide 44: Group food and FMCG business estimated to reach 50,000 crores
And we believe this can be made possible The group’s food and FMCG business is estimated to reach 50,000 crores And FCL brands aspires to have a 70% share in our own network
Slide 45: Reach 10,000+ small stores through Future Group network
Through the Future Group network alone, we will reach 10,000+ small stores and within a 2 km radius of every consuming Indian.
Slide 46: 30 million paid members assure business across categories
With 30 million paid members, we are assured of business across categories and brands
Slide 47: Adding distribution through wholesale cash and carry
And we will add further distribution might through our wholesale cash and carry model.
Slide 48: FCL to be 3 billion USD and 15%+ EBITDA in 5 years
We believe FCL will be 3 billion USD (Rs. 20,000 crore) and in 5 years a 15%+ EBITDA company built for a new India, serving the Fast Moving Consumer Generation
Slide 49: Thank You
Thank You