Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q1 FY24 Earnings Presentation
21 slides from Bajaj Consumer Care's earnings presentation, Aug 9, 2023
Slide 1: Investor Presentation Q1 FY24
INVESTOR PRESENTATION Q1 FY24 August 09, 2023 INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 1
Slide 2: Index
Index 1. Executive Summary 2. Hair Oil Market 3. Business Highlights 4. Financials INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 2
Slide 3: Executive Summary - Consolidated
Executive Summary - Consolidated Topline • Value growth of 7.8% YoY; 7.9% QoQ Sales (INR Crs) • Volume growth ahead of value growth Q1 FY24 - 265.7 YoY 7.8% • NPDs grew by 23.2% sequentially Q4 FY23 - 246.2 QoQ 7.9% Q1 FY23 - 246.5 Gross Margins • Q1 FY24 – 54.7% • Sequential improvement over Q4 FY2
Slide 4: Hair Oil Market Growth
Hair Oil Market Growth Value Growth % Volume Growth % ▪ Hair Oil market sees a value & volume growth in Urban Rural All India Urban Rural All India Q1FY24 after 8 quarters 7.1% 6.9% 3.7% 3.7% 4.1% ▪ This is contributed by 2.8% Urban continuing to grow and Rural recovering -0.5% -0.3% -0.8% -1.6% -5.
Slide 5: Business Highlights
BUSINESS HIGHLIGHTS INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 5
Slide 6: Brand Performance Highlights
Brand Performance Highlights ADHO NPD ▪ Value growth of 9% YoY and 6% QoQ ▪ Topline grew by 23% QoQ in Q1 FY24 ▪ Bajaj 100% Pure Henna and two variants of NOMARKS Face Serums launched INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 6
Slide 7: Channel Performance Highlights
Channel Performance Highlights General Trade Organised Trade * International Business ▪ Topline flat YoY; sequentially grew ▪ Registered growth of 38% YoY ▪ On a consolidated basis, IB grew by by mid single digit 42% YoY and 32% sequentially ▪ Modern Trade grew by 34% YoY ▪ Urban continues to regist
Slide 8: ADHO Review
ADHO Review ➢ Registered strong growth of 9% in Q1. Highest ever quarter ➢ Sales growth was well distributed across packs in Q1 Q1 FY24 Key Actions • Strong Media presence across the quarter o HSM SOV of 17% vs 15% LY o High Digital presence. Close to 20% spends now on Digital media o TV & Social me
Slide 9: ADHO Digital Marketing
ADHO Digital Marketing Community Marketing Influencer Marketing • 1.3 cr women reached out in 348 online communities • 38 lac people reached out with 70 influencers in • Chatter on Almond as an Ingredient improved from Dermats, Nutritionist & Lifestyle Category 23% in Mar to 89% in June • ~78% uplif
Slide 10: AI Re-Imagined Bajaj Almond Drops – Our First ever AI Creative is Live
AI Re-Imagined Bajaj Almond Drops – Our First ever AI Creative is Live INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 10
Slide 11: Almond Drops Extensions
Almond Drops Extensions ▪ AD Extensions supported in Q1 with E-Com visibility spends ▪ 2 new specific SKUs of AD Soaps planned for launch in Q2 for MT and E-Commerce. These SKU’s will enable us to promote aggressively in OT ▪ AD Serum extended into select MT chains and gains traction in these outlet
Slide 12: Coconut and Amla Portfolio
Coconut and Amla Portfolio ▪ Consumer offtake and distribution buildup has been scaling up well ▪ Supported with TV Media in Maharashtra and Digital in key HSM ▪ Amla Portfolio managed to grew by double digit over Q4 FY23 as HSM rebounded ▪ Small packs are being activated in select States from June
Slide 13: Q1 FY24 Launch: Bajaj 100% Pure Henna
Q1 FY24 Launch: Bajaj 100% Pure Henna ▪ 100% Pure Henna Powder with higher Lawsone content than Leading brands ▪ Usage: Hands, Feet and Hair Features & Benefits o 100% Pure o 100% Natural colour o Chemical free colour o Higher lawsone content o No synthetic dyes o Conditions Hair ▪ Priced at Parity
Slide 14: Q1 FY24 Launch NOMARKS: Extending Into Face Serums
Q1 FY24 Launch NOMARKS: Extending Into Face Serums • Entry into Face serums category with products directed towards blemish removal which overlaps with NOMARKS’ core benefit • These will be marketed based on trending ingredients known for their efficacy • Launched in Ecommerce with listings on Amazo
Slide 15: Strategic Pillars – On course to achieve robust Growth
Strategic Pillars – On course to achieve robust Growth ▪ ADHO gains momentum, registered strong growth across all channels and all packs in Q1 FY24, for the second quarter in succession ▪ Coconut and Amla Portfolio continue to scale up as planned, increase in market share on YoY and Sequential basis
Slide 16: ESG - Focus on resource optimization and reduction in wastages
ESG - Focus on resource optimization and reduction in wastages Reduced consumption of Water ▪ Guwahati - 15% reduction in consumption, major initiatives include water conservation steps through controls, and installation of treatment facilities for reuse • Paonta Sahib - 68% reduction in consumption
Slide 17: Financials
Financials INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 17
Slide 18: Expenses To Sales Trend
Expenses To Sales Trend Standalone Material Cost Employees Cost ASP Other Expenses 9.3% 9.6% 45.4% 45.9% 45.4% 8.7% 18.7% 17.2% 12.6% 11.6% 11.9% 16.4% Q1 FY23 Q4 FY23 Q1 FY24 Q1 FY23 Q4 FY23 Q1 FY24 Q1 FY23 Q4 FY23 Q1 FY24 Q1 FY23 Q4 FY23 Q1 FY24 Consolidated Material Cost Employees Cost ASP Other
Slide 19: Financial Performance – Standalone
Financial Performance – Standalone In INR Crores Particulars Q1 FY23 Q4 FY23 Q1 FY24 YoY% QoQ% Net Sales Value 243.8 241.3 259.7 6.5% 7.6% Other Operating Income 2.9 3.2 4.5 53.3% 39.6% Total Operating Income 246.7 244.5 264.2 7.1% 8.0% Cost of Goods Sold 110.7 110.9 117.9 6.4% 6.3% Contribution 133
Slide 20: Financial Performance – Consolidated
Financial Performance – Consolidated In INR Crores Particulars Q1 FY23 Q4 FY23 Q1 FY24 YoY% QoQ% Net Sales Value 246.5 246.2 265.7 7.8% 7.9% Other Operating Income 2.9 3.2 4.5 53.3% 40.4% Total Operating Income 249.4 249.4 270.2 8.3% 8.3% Cost of Goods Sold 111.1 113.0 120.4 8.4% 6.6% Contribution 1
Slide 21: Thank You
Thank You INVESTOR PRESENTATION |Q1 FY24 | BAJAJ CONSUMER CARE LIMITED 21