Electronic Arts Inc. · NASDAQ:EA

Electronic Arts — Proxy Contest (July 2021)

20 slides from Electronic Arts's proxy contest presentation, Jul 8, 2021

  1. Slide 1: Stockholder Outreach

    Stockholder Outreach June 2021 1

  2. Slide 2: Contents

    Contents ● Business Overview ● Compensation Program Highlights ● Corporate Governance ● Corporate Responsibility / Response to COVID-19 Pandemic 2

  3. Slide 3: Business Overview

    Business Overview Electronic Arts

  4. Slide 4: Business Strategy

    Business Strategy 1. Deliver amazing games and content ● Global presence with key franchises that include: FIFA; Battlefield; Madden NFL; Apex Legends; The Sims; Dragon Age; Mass Effect; Need for Speed 2. Offer live services that extend and enhance the experience ● FIFA Ultimate Team pioneered live

  5. Slide 5: Growth: Topline to Cash

    Growth: Topline to Cash (in $ millions) 6,190 5,372 5,132 1,598 5,537 5,629 Full Game 4,950 1,780 1,613 1,840 1,887 Full Game 1,793 1,797 1,934 4,592 Live Services & Other 1,547 4,016 3,292 3,592 3,650 Live Services 3,157 & Other FY19 FY20 FY21 FY19 FY20 FY21 FY19 FY20 FY21 Net Revenue Net Bookings

  6. Slide 6: Financial and Operational Highlights

    Financial and Operational Highlights • FY21 Financial Highlights ○ Fiscal 2021 resulted in record net revenue, net bookings and annual operating cash flow ○ Returned over $800 million to shareholders through our two-year, $2.6 billion stock repurchase program and quarterly dividend • Strong executio

  7. Slide 7: Compensation Program Highlights

    Compensation Program Highlights 7

  8. Slide 8: Our Compensation Program Promotes Pay-For-Performance

    Our Compensation Program Promotes Pay-For-Performance ● Pay-for-Performance ○ Our compensation programs are designed to attract and retain high-performing executives ○ FY21, 96% of our CEO pay and 91% of our NEO pay is at-risk compensation ○ Regularly benchmark against market practice and peers ● Lo

  9. Slide 9: Compensation Best Practices

    Compensation Best Practices What We Do What We Don’t Do ✔ Structure executive compensation to link pay and performance ✘ No “single-trigger” change in control arrangements ✔ Provide a high percentage of variable, at-risk pay; approximately 94% of NEO compensation is variable and at- ✘ No excise tax

  10. Slide 10: Key Actions in Response to Stockholder Feedback (1/3)

    Key Actions in Response to Stockholder Feedback (1/3) Governance changes – New Compensation Committee Chair appointed in December 2020 and new independent consultant to the Compensation Committee engaged. What We Heard Our Actions and Perspective Special Equity Awards Action: ● Concerns with the use

  11. Slide 11: Key Actions in Response to Stockholder Feedback (2/3)

    Key Actions in Response to Stockholder Feedback (2/3) What We Heard Our Actions and Perspective PRSU Program Features Action: ● Program should incorporate ● Added two additional performance metrics—net bookings and operating income—to our financial and operating metrics FY 2022 PRSU program in addit

  12. Slide 12: Key Actions in Response to Stockholder Feedback (3/3)

    Key Actions in Response to Stockholder Feedback (3/3) What We Heard Our Actions and Perspective Annual Bonus Program ● Enhanced disclosure of our annual bonus program structure, non- ● Would like to better understand our financial financial goals, and how payouts are determined, in our FY2021 proxy

  13. Slide 13: New Entrants Have Increased Competition for Experienced Executive Games Industry Talent

    New Entrants to the Interactive Entertainment Space Have Increased the Competition for Experienced Executive Games Industry Talent *Note: King was acquired by Activision Blizzard in 2016; Bethesda (ZeniMax) was acquired by Microsoft in 2020. Competitors are based on a Western view only. 13

  14. Slide 14: Board Approved an Enhanced Fiscal 2021 Annual Equity Award for Mr. Wilson

    The Board Approved an Enhanced Fiscal 2021 Annual Equity Award for Mr. Wilson in May 2020 for the Following Key Reasons ● To drive transformational growth and long-term success ○ Mr. Wilson has the strategic vision necessary to transform EA into a digital interactive platform ○ The Board is committe

  15. Slide 15: Corporate Governance

    Corporate Governance Electronic Arts

  16. Slide 16: Corporate Governance Highlights

    Corporate Governance Highlights ● 25% Special Meeting Right ● Proxy Access. 3% / 3 years / greater of 2 directors or 20% of the Board ● Highly Engaged Lead Independent Director. Robust and well-defined duties ● Seven of Eight Board Nomineees are Independent ● Luis Ubinas elected Chair of Compensatio

  17. Slide 17: Board Nominees Reflect and Support Oversight of Long-term Strategy

    Board Nomineees Reflect and Support Oversight of Long-term Strategy and Evolving Needs Range of Tenure Diversity of Skills 0-5 Board reflects diversity in experience, 5 directors (62%) skills, race, ethnicity, age and gender: 6-10 female and/or from underrepresented 62% > 10 communities ● Executive

  18. Slide 18: Corporate Responsibility

    Corporate Responsibility 18

  19. Slide 19: Corporate Responsibility

    Corporate Responsibility Actions and Highlights ● Published inaugural Impact Report in November 2020. Aligned with SASB standards ● Publicly disclosed race/ethnicity/gender representation ● Leveraged Inclusion Framework to help studios develop more inclusive characters and stories across our games a

  20. Slide 20: Thank You!

    Thank You! 20

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