Abercrombie & Fitch Company · NYSE:ANF

Abercrombie & Fitch — Jefferies 2016 Consumer Conference

33 slides from Abercrombie & Fitch's conference presentation, Jun 24, 2016

  1. Slide 1: Abercrombie & Fitch New York

    Abercrombie & Fitch NEW YORK

  2. Slide 2: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

    SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 ARF cautions that any fomardking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this presentation or made by management or spokespeople af A&F involve risks and

  3. Slide 3: Strategic Initiatives

    STRATEGIC INITIATIVES CUSTOMER COMPELLING CENTRICITY ASSORTMENTS JS » | BRAND OPTIMIZE POSITIONING BRAND REACH JS J CONTINUOUS OROANIZE PROFIT TO SUCCEED IMPROVEMENT J)

  4. Slide 4: Fiscal 2015 Sales

    FISCAL 2015 SALES SEQUENTIAL IMPROVEMENT wCOMP SALES CONVERSION RATE HIGHER “== RUR

  5. Slide 5: Comparable Sales

    COMPARABLE SALES* ai a4 2016 2015 TOTAL COMPANY (4)% 1% BRAND: ABERCROMBIE “!) (8)% (2)% HOLLISTER 0% 4% GEOGRAPHY: UNITED STATES (2)% (1)% INTERNATIONAL (1)% 6%

  6. Slide 6: Q1 P&L Summary

    (MILLIONS) NET SALES GROSS PROFIT OPERATING EXPENSE OPERATING LOSS NET LOSS NET LOSS PER DILUTED SHARE WEIGHTED-AVERAGE DILUTED SHARES OUTSTANDING Q1 P&L SUMMARY ADJUSTED 2016 % OF SALES 2015* ‘% OF SALES $685, 100% $709 100% 426 62.1% 438 61.8% 484 70.5% 493 69.5% (55) -8.0% (52) 1.4% $(40) 5.8% $0

  7. Slide 7: 2016 Outlook

    2016 OUTLOOK* FOR FISCAL 2016, WE CONTINUE TO EXPECT: COMPARABLE SALES TO REMAIN CHALLENGING IN THE SECOND QUARTER, BUT TO IMPROVE IN THE SECOND HALF OF THE YEAR GROSS MARGIN RATE UP SLIGHTLY TO LAST YEAR’S RATE OF 61.9% OPERATING EXPENSE DOLLARS TO BE APPROXIMATELY FLAT TO LAST YEAR EFFECTIVE TAX R

  8. Slide 8: 2016 Capital Allocation

    2016 CAPITAL ALLOCATION STORES / (~$70M) IN THE RANGE OF $150-$175 MILLION ARF aul | ae

  9. Slide 9: Strategic Initiatives

    STRATEGIC INITIATIVES CUSTOMER COMPELLING CENTRICITY ASSORTMENTS JS » | BRAND OPTIMIZE POSITIONING BRAND REACH JS J CONTINUOUS OROANIZE PROFIT TO SUCCEED IMPROVEMENT J)

  10. Slide 10: Strategic Initiatives | Customer Centricity

    STRATEGIC INITIATIVES | CUSTOMER CENTRICITY EN GAG | N Gin THE ser TELL US HOW WE'RE DOING! RECEIVE $10 OFF YOUR NEXT PURCHASE OFF $50 OR MORE Weld love to hear your thoughts at WWW.TELLANF.COM EXCLUSIONS MAY APPLY. SEE DETAILS. ARF | aah | ae

  11. Slide 11: Customer Centricity

    CUSTOMER CENTRICITY | DRIVING ADDITIONAL STORES IN 2016 ARF | at | ae

  12. Slide 12: Customer Centricity | Digital

    CUSTOMER CENTRICITY | DIGITAL DTC/OMNICHANNEL 24% OF TOTAL SALES INCREASING MOBILE PENETRATION ARF aul | ae

  13. Slide 13: Customer Centricity | Omnichannel

    CUSTOMER CENTRICITY | OMNICHANNEL RESERVE-IN-STORE ALL US STORES SHIP-FROM-STORE wCanada wR i & THE UK = ARF | ae | ae B

  14. Slide 14: Customer Centricity | Customer Engagement

    CUSTOMER CENTRICITY | CUSTOMER ENGAGEMENT CLUB CALI LIVE IN THE US IN Q2 2016 ARF | ae | ae ry

  15. Slide 15: Customer Centricity | Customer Engagement

    CUSTOMER CENTRICITY | CUSTOMER ENGAGEMENT LEADER IN INNOVATIVE ENGAGEMENT THROUGH SOCIAL MEDIA INSTAGRAM SNAPCHAT PRESIDENTS’ DAY LENS SZ ARF | ae | ae 15

  16. Slide 16: Strategic Initiatives | Compelling Assortments

    STRATEGIC INITIATIVES | COMPELLING ASSORTMENTS WD HIGHER AUR DECREASED CLEARANCE & PROMO CONVERSION RATE REMAINED POSITIVE ARF | ae | ae 16

  17. Slide 17: Strategic Initiatives | Brand Positioning

    STRATEGIC INITIATIVES | BRAND POSITIONING a HOLLISTER CALIFORNI

  18. Slide 18: The Iconic Brand

    BRAND POSITIONING | THE ICONIC BRAND ae THE GLOBAL HIGH'SCHOOL TEENAGER

  19. Slide 19: Hollister

    BRAND POSITIONING | HOLLISTER FROM A BRAND TO# Lieto

  20. Slide 20: Hollister

    BRAND POSITIONING | HOLLISTER A DESIRE FOR EIBERATIG = IN SUMMER

  21. Slide 21: Hollister

    BRAND POSITIONING | HOLLISTER SUMMER IS NOT JUST A SEASON...

  22. Slide 22: Hollister

    BRAND POSITIONING | HOLLISTER ARF | aah | ae

  23. Slide 23: Hollister

    BRAND POSITIONING | HOLLISTER THAT'S WHY HOLLISTER CREATES EFFORTLESS CALIFORNIA STYLE

  24. Slide 24: Hollister

    BRAND POSITIONING | HOLLISTER USING THE ‘CAREFREE ‘ CALIFORNIA’ | ATTITUDE TO mee §=CONNECT WITH OUR CUSTOMER

  25. Slide 25: Strategic Initiatives | Brand Positioning

    STRATEGIC INITIATIVES | BRAND POSITIONING O SINCE 1892

  26. Slide 26: AH . aa i “ ‘ "

    BRAND POSITIONING | AH 7 . aa i “ ‘ "

  27. Slide 27: ARF | aah | ae

    BRAND POSITIONING | i] ARF | aah | ae

  28. Slide 28: BRAND POSITIONING |

    BRAND POSITIONING |

  29. Slide 29: Abercrombie & Fitch

    BRAND POSITIONING | ABERCROMBIE & FITCH

  30. Slide 30: Abercrombie & Fitch

    BRAND POSITIONING | ABERCROMBIE & FITCH MELESS LOOK

  31. Slide 31: Abercrombie & Fitch

    BRAND POSITIONING | ABERCROMBIE & FITCH ARF | aah | ae

  32. Slide 32: Strategic Initiatives | Organize to Succeed

    STRATEGIC INITIATIVES | ORGANIZE TO SUCCEED NEW BRAND PRESIDENTS & CRETIVE DIRECTOR he Oy HOLLISTER SINCE 1892 CALIFORNIA ARF | aah | ae

  33. Slide 33: Est. 1892 Abercrombie

    EST. 1892 Abercrombie

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