Brady Corporation · NYSE:BRC

Brady — Merger or Acquisition (December 2012)

11 slides from Brady's merger presentation, Dec 31, 2012

  1. Slide 1: Acquisition of Precision Dynamics Corporation

    Acquisition of Precision Dynamics Corporation December 31, 2012

  2. Slide 2: Forward-Looking Statements

    FORWARD-LOOKING STATEMENTS 2 In this presentation, statements that are not reported financial results or other historic information are “forward-looking statements.” These forward-looking statements relate to, among other things, the Company’s future financial position, business strategy, targets, p

  3. Slide 3: Strategic Overview & Rationale

    Strategic Overview & Rationale 3  PDC is a core identification-market adjacency and is supportive of our mission to Identify and Protect Premises, Products and People  Sizeable platform acquisition of a market leader in an attractive healthcare segment with positive macro trends  Attractive oppor

  4. Slide 4: Precision Dynamics Corporation ("PDC") Overview

    Precision Dynamics Corporation (“PDC”) Overview  A market leader in domestic patient ID/wristbands and hospital ID/labels  Headquartered in Valencia, California, with facilities in: Port Orange, Florida; Tijuana, Mexico; and Nivelles, Belgium  85% of business is in healthcare related markets; rem

  5. Slide 5: Experienced Management Team

    Experienced Management Team 5 We will manage PDC as a global business, reporting to Matt Williamson, President – Americas.  PDC Management structure primarily remains in tact.  PDC’s deep team of industry experts will report directly to Tracey Carpentier, President – Precision Dynamics.  Function

  6. Slide 6: PDC Product Overview

    PDC Product Overview 6 Leisure & Entertainment Hospital Labels Patient ID Wristbands Non-ID Healthcare Selected PDC Products Market • Human readable (HR) • Machine readable (MR) • Admissions • Labor & delivery • Blood • Alert • Short-stay • Admissions labels • Anesthesia labels • Central services la

  7. Slide 7: Healthcare ID Market Drivers

    Healthcare ID Market Drivers  Healthcare products represent approximately 85% of PDC’s net sales  PDC’s sales are approximately 88% domestic and 12% international  PDC core product offering expected to grow at 1-2% above GDP  Market supported by several macro-trends, including:  Aging populatio

  8. Slide 8: Brady's Strategy – Expanding Healthcare ID

    Brady’s Strategy – Expanding Healthcare ID 8 PDC gives Brady a market-leading, high-margin consumable healthcare identification platform with opportunities for accelerated growth and enhanced profitability. PDC has a leading market position Ability to combine Brady’s Laboratory and People ID produ

  9. Slide 9: PDC Strategic Rationale & Synergies

    PDC Strategic Rationale & Synergies 9  Near-in identification market that is consistent with Brady’s growth strategy  Leadership position in the Healthcare ID market  Sizeable acquisition provides an anchor position in an end-market with favorable macro long-term growth trends  Runway of organic

  10. Slide 10: PDC Acquisition Financial Summary

    PDC Acquisition Financial Summary Estimated Calendar 2012 Financial Results: • Revenues = $173M • Adjusted EBITDA = $33M (19.1% of sales) • Gross profit margin percentages in the low 40s • Capital expenditure characteristics consistent with Brady (average of approximately 2% of sales) Purchase Price

  11. Slide 11: Investor Relations

    INVESTOR RELATIONS Brady Contact: Aaron Pearce Investor Relations 414-438-6895 Aaron_Pearce@Bradycorp.com See our web site at www.investor.bradycorp.com 11

Brady — Merger or Acquisition (December 2012) on 6ix