Premier Investments Limited · ASX:PMV
Premier Investments — Investor Presentation (November 2012)
41 slides from Premier Investments's investor presentation, Nov 30, 2012
Slide 1: Presentation Smiggle Singapore Stores
PREMIER INVESTMENTS LIMITED (A.C.N. 006 727 966) (A.B.N. 64 006 727 966) Level 53, 101 Collins Street, Melbourne, Vic 3000 Telephone +61 (3) 9650 6500 Facsimile +61 (3) 9654 6665 For personal use only 30 November 2012 PRESENTATION SMIGGLE SINGAPORE STORES A number of institutional investors and anal
Slide 2: Singapore Investor Briefing
For personal use only Singapore Investor Briefing 30 November 2012
Slide 3: Agenda
Agenda For personal use only 1. Welcome and Introductions 2. Smiggle Brand Overview 3. Smiggle Singapore 4. Smiggle Asia Opportunity 5. Malaysia 6. Japan 7. Singapore Store visits 2
Slide 4: Brand Overview
For personal use only BRAND OVERVIEW 3
Slide 5: Our unique proposition
For personal use only our unique proposition name: a brand that resonates quickly colour: recognisable store fit-out and product colour palette attitude: full of positivity, creativity & fun form: recognised for innovative and original products graphics: leading with expressive and imaginative desig
Slide 6: Smiggle history and launches
For personal use only • Born in Melbourne in 2003 • Acquired by the Just Group in August 2007 • Launched in New Zealand November 2008 • Launched in Singapore April 2011 5
Slide 7: Almost stores and counting
almost 150 stores & counting… For personal use only 14 stores 111 stores * 23 stores * Includes 4 Airport franchise stores 6
Slide 8: So just what happens in our stores?
so … just what For personal use only happens in our stores? • it’s small, it’s not spacious and its incredibly bright • it’s all about sensory stimulation: a safe place to linger, a place to play and experiment • great customer service: passionate smigglers who are dedicated to making your shopping
Slide 9: Our favourite colours
Our favourite colours !!! For personal use only Colour Crews is an online environment designed to help you unleash your creative spirit and show those other colours who's boss! Colour Crews Database Members (database members per colour) * * At July 2012 8
Slide 10: Our customers look like this
our customers look like this… For personal use only 9
Slide 11: Their collections look like this
and their collections For personal use only definitely look like this… 10
Slide 12: They're a very creative bunch
and they’re a very creative bunch… For personal use only 11
Slide 13: And they just love it
and they just love it! For personal use only 12
Slide 14: Singapore
For personal use only SINGAPORE 13
Slide 15: Smiggle Singapore
Smiggle Singapore For personal use only • Launched in April 2011 • 14 stores now operating* • Potential for up to 25 stores • Business profitable and growing • Exceptional customer reaction with wider appeal • Limited local customisation of product and business model * As at 30 November 2012 14
Slide 16: Smiggle Singapore Locations
Smiggle Singapore Locations For personal use only Compass Point Lot 1 Hougang Tampines NEX 1 J Cube United Square Wisma Bugis Sommerset Parkway City Link 313 Plaza Parade Singapura Vivo City 15
Slide 17: Smiggle Singapore store economics
Smiggle Singapore store economics For personal use only In Comparison to Australia Singapore as a % of sales Selling Prices Store sales psm Store Rents Store Wages Other Store Operating Costs Store Profit 7 of the top 10 Smiggle stores globally operate in Singapore 16 16 Source: Internal management
Slide 18: Asia Opportunity
For personal use only ASIA OPPORTUNITY 17
Slide 19: Asia is a unique growth opportunity for Smiggle
Asia is a unique growth opportunity for Smiggle For personal use only • Singapore experience - Singapore success provides us with great confidence - Exceptional customer reaction with wider appeal - Minimal product localisation - Initial stores key to future success and pace of store rollout - Expan
Slide 20: Malaysia
For personal use only MALAYSIA 19
Slide 21: Malaysia country profile
Malaysia For personal use only Country Profile • Malaysia represents an exciting opportunity for Smiggle in a strong and growing economy. • Large number of established malls in major metropolitan areas • Kuala Lumpur will be the main focus Market • Market can be managed from Entry Singapore, leverag
Slide 22: Malaysia vs Australia
Malaysia For personal use only Malaysia Australia Population 28m 22m Large population, a Female aged 5-19 yrs 3.9m 2.0m growing economy % living in urban areas 72% 90% GDP ($US bn) $238 $1,236 GDP Growth (5 yrs) 8.0% 3.0% *Personal Stationery Market $240m $840m Education highly valued % GDP spent on
Slide 23: Malaysia store economics
Malaysia store economics For personal use only In Comparison to Australia Malaysia as a % of sales Selling prices will be lower Selling Prices but lower wages, rents Store sales psm and other costs will Store Rents deliver equivalent Store Wages profitability Other Store Operating Costs Store Profit
Slide 24: Malaysia – Kuala Lumpur
Malaysia – Kuala Lumpur For personal use only • Established shopping precincts and malls with high traffic and disposable income 23
Slide 25: Japan
For personal use only JAPAN 24
Slide 26: Japan country profile
Japan For personal use only Country Profile • Japan is a large wealthy economy • Substantial population of target customers • Well established consumer infrastructure Market Entry • Strong stationery and technology heritage 25
Slide 27: Japan vs Australia
Japan For personal use only Large population of target Japan Australia customers living in densely populated Population 127m 22m urban areas 10% of the Female aged 5-19 yrs 8.6m 2.0m population live in Tokyo % living in urban areas 66% 90% GDP ($USb) $5,459 $1,236 GDP Growth (5 yrs) 2.0% 3.0% $2.4bn
Slide 28: Tokyo Retail competitive environment
Tokyo Retail For personal use only Competitive Environment • The market is characterised by large format department stores, specialist stationers, gift shops, general merchandisers and book stores. • No comparable format to Smiggle • High demand for personal stationery and technology products Retail
Slide 29: Tokyo Retail Districts
12m or 10% of Japan’s Tokyo Retail Districts population live in Tokyo Tokyo shopping precincts are big and each have their For personal use only own characteristics (Commuters per day) 3.6m/day 900k/day 360k/day 3.0m/day 28
Slide 30: Tokyo Store Economics
Tokyo Store Economics For personal use only In Comparison to Australia Tokyo as a % of sales Sales density and rents will vary Selling Prices based on precinct Store sales psm Store Rents Store Wages Store profit margin expected to be Other Store Operating Costs equivalent to Australia, on Store Pro
Slide 31: Store Visits
For personal use only STORE VISITS 30
Slide 32: Smiggle Singapore Locations
Smiggle Singapore Locations For personal use only Compass Point Lot 1 Hougang Tampines 1 NEX J Cube United Square Wisma Bugis Sommerset Parkway City Link 313 Plaza Parade Singapura Vivo City 31
Slide 33: Vivo City
Vivo City For personal use only • Store opening – 28 April 2012 • Landlord – Mapletree Investments • Centre Type - Brand Premium Mall • Portfolio Store Ranking – 4 • Centre Features – Adjacent Sentosa Island – Major tourist destination – All major local and international retailers 32
Slide 34: Smiggle Singapore Locations
Smiggle Singapore Locations For personal use only Compass Point Lot 1 Hougang Tampines 1 NEX J Cube United Square Wisma Bugis Sommerset Parkway City Link 313 Plaza Parade Singapura Vivo City 33
Slide 35: Nex
Nex For personal use only • Store opening – 27 July 2012 • Landlord – Gold Ridge • Location- Outer Regional Mall • Portfolio Store Ranking - 7 • Largest kiosk format, located in shopping centre central court • Centre Features – Major transit hub – MRT/Bus Interchange 34
Slide 36: Smiggle Singapore Locations
Smiggle Singapore Locations For personal use only Compass Point Lot 1 Hougang Tampines 1 NEX J Cube United Square Wisma Bugis Sommerset Parkway City Link 313 Plaza Parade Singapura Vivo City 35
Slide 37: Tampines
Tampines 1 For personal use only • Store opening – 14 July 2012 • Landlord – Asia Malls • Location – Outer Regional Mall • Portfolio Store Ranking - 8 • Centre Features – Major shopping district – International brands – MRT/Bus Interchange 36
Slide 38: Smiggle Singapore Locations
Smiggle Singapore Locations For personal use only Compass Point Lot 1 Hougang NEX Tampines 1 J Cube United Square Wisma Bugis Sommerset Parkway City Link 313 Plaza Parade Singapura Vivo City 37
Slide 39: @ Somerset
313 @ Somerset For personal use only • Store opening – 8 October 2011 • Landlord – Lend Lease • Location – Downtown Orchard Road • Portfolio Store Ranking - 1 • Centre Features – Modern centre on Orchard Road – International retailers – MRT 38
Slide 40: Wisma
Wisma For personal use only OPENING 30TH November 2012 • Store opening – 30 November 2012 • Landlord – Starhill • Location – Downtown Orchard Road • Portfolio Store Ranking – n/a • Centre Features – Large established mall – Commuter transit zone – High Hi h volume l off customer t traffic 39
Slide 41: Smiggle Singapore Locations
Smiggle Singapore Locations For personal use only Compass Point Lot 1 Hougang Tampines NEX 1 J Cube United Square Wisma Bugis Sommerset Parkway City Link 313 Plaza Parade Singapura Vivo City 40
Premier Investments — Investor Presentation (November 2012) on 6ix