Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (November 2017)
21 slides from Alma Media Oyj's investor day presentation, Nov 28, 2017
Slide 1: Alma Talent: from integration to positive synergies
November 28th 2017 Alma Talent: from integration to positive synergies Juha-Petri Loimovuori, Alma Talent
Slide 2: Alma Talent and revenue split in 2016
Alma Talent and revenue split in 2016 Mega 10 % Media Finland Revenue 45 % (2016) Leading publisher of financial and professional media in Finland Media Finland Media Sweden 15 % 114 45 % Meur Services Revenue 30 % (2016) Business Information Alma Talent Pro Objektvision Services 30 % Databases and
Slide 3: Alma Talent and revenue split in 2016
Alma Talent and revenue split in 2016 Mega 10 % Media Finland Revenue 45 % (2016) Leading publisher of financial and professional media in Finland Media Finland Services Media Sweden 15 % 114 45 % Media Finland Personnel: 853 Meur Business Revenue: Information € 114 million (2016) Services EBIT:€ 12
Slide 4: Alma Talent and revenue split in 2016
Alma Talent and revenue split in 2016 Mega 10 % Media Finland Revenue 45 % (2016) Leading publisher of financial and professional media in Finland Media Finland Services Media Sweden 15 % 114 45 % Media Finland Personnel: 853 Alma Talent Services Meur Revenue: € 114 million Pro (2016) EBIT:€ 12.4 mi
Slide 5: Alma Talent and revenue split in 2016
Alma Talent and revenue split in 2016 Mega 10 % Media Finland Revenue 45 % (2016) Leading publisher of financial and professional media in Finland Media Finland Services Media Sweden 15 % 114 45 % Media Finland Personnel: 853 Meur Suoramarkkinointi Revenue: Mega € 114 million (2016) Services EBIT:€
Slide 6: Alma Talent
Alma Talent DEVELOPMENT AND DISTRIBUTION OF NET SALES, rolling 12-months EBIT DEVELOPMENT, rolling 12-months Online sales Print sales 120 50% EBIT EBIT% Other sales Online sales, share of total revenue 18 16% 45% 13.6 % 100 23 21 16 14% 40% 14 11.1 % 10.9 % 35% 12% 80 12 30% 10% 56 54 10 60 25% 8% 1
Slide 7: Alma Talent core asset: unique target group
Alma Talent core asset: unique target group 2 MILLION INFLUENCERS AUDIENCE IN FINLAND Decision- makers AND SWEDEN High Entrepreneurs Private income SMB investors households …in law Professionals ..in business …medicine with higher ..technology ..in marketing education… and ICT
Slide 8: From integration to positive synergies
From integration to positive synergies Media Finland Information Media Services Services Sweden Media Customer target • Growth from new digital group • Rapid digitalization services and business models Mega Objektvision • Digital content sales growth • Use of M&A as a growth accelerator • Added valu
Slide 9: Cornerstones of Alma Talent strategy
Cornerstones of Alma Talent strategy Content and service Market leadership as goal one-stop-shop for all business areas for professionals Finland and Sweden Brand supported as home market service growth
Slide 10: CASE 1: digital content sales
CASE 1: digital content sales
Slide 11: From large reach to conversion and retention
From large reach to conversion and retention REACH ENGAGEMENT INTRODUCTION CONVERSION RETENTION Building a habit. Committing Fresh, Active Enhancing the to content. exclusive and audience Enriching the value Newsletter personalised acquisition. user proposition Easy access to and trial- content. exp
Slide 12: Alma eCom team to boost cross unit content sales
Alma eCom team to boost cross unit content sales REACH ENGAGE INTRODUCE SALES RETENTION • Helps Alma business units to reach the goals in digital subscription sales. • From data to insight: helps newsrooms and content sales to be more relevant to readers and encourages to online subscriptions. • Sha
Slide 13: Kauppalehti: A proven track record in digital content business
Kauppalehti: A proven track record in digital content business B2C Digital subscriptions B2B Client base Print to hybrid 7000 600 conversion% 6000 50% 500 5000 40% 400 4000 300 30% 3000 200 20% 2000 1000 100 10% 0 0 0% 2014 2015 2016 2017 2014 2015 2016 2017 2014 2015 2016 2017 34 % of all Kauppaleh
Slide 14: Kauppalehti – digital B2B solutions
Kauppalehti – digital B2B solutions Company subscription
Slide 15: Kauppalehti – digital only and hybrid subscription model
Kauppalehti – digital only and hybrid subscription model Digital Kauppalehti Kauppalehti VIP Kauppalehti Print from 16.58 eur/month 3 months only from 99 eur 3 months only from 96 eur
Slide 16: Kauppalehti – paywall evaluation
Kauppalehti – paywall evaluation 5 news per week/ metered paywall This article is for subscribers only
Slide 17: Kauppalehti next step?
Kauppalehti next step? • Adding customer value by enriching news content by wider and deeper digital offering • Combining Alma Talent products under one subscription • Building a single-sign-on and better cross-selling model News Seminars & Legal publications Business Content Training and services I
Slide 18: Rollouts during 2018 towards first class online experience.
Rollouts during 2018 towards first class online experience. 2012 2017 2017 Value for money content. 2020 All digital content in Finland and Sweden under some kind of subscription model.
Slide 19: CASE 2: seminars and trainings
CASE 2: seminars and trainings
Slide 20: Helping professionals to next level
Helping professionals to next level 500 DELEGATE DRIVEN TRAININGS AND SEMINARS • 2017 divide by business model: delegate driven and sponsor driven • Delegate driven seminar and training business joined Alma Talent 6500 PARTICIPANTS Pro´s Legal training unit • Agile product development and insight on
Slide 21: Summary
Summary POST MERGER UNIQUE AUDIENCE AS ALMA TALENT SPEEDS UP INTEGRATION DONE, TARGET GROUP IT´S DIGITAL. COST SYNERGIES ACHIEVED – ENABLES POSITIVE MAIN FOCUS NOW ON SYNERGIES AND CROSS- DIGITAL CONTENT SALES. SELLING GROWTH OPPORTUNITIES IN DIGITAL SERVICES.