Tesla, Inc. · NASDAQ:TSLA
Tesla — Tesla Motors — Investor Presentation (January 2014)
33 slides from Tesla's investor presentation, January 2014
Slide 1: Tesla Motors Investor Presentation
Tesla Motors Investor Presentation January 2014 Jeff Evanson VP Investor Relations
Slide 2: Safe Harbor Statement
Safe Harbor Statement Certain statements in this presentation, including statements relating to Model S demand, market share and gross margin; future manufacturing expansion, future store, service center and Supercharger network opening and expansion plans; and statements regarding future vehicles s
Slide 3: Introduction
Introduction
Slide 4: Our goal: drive the world's transition to electric mobility
“Our goal when we created Tesla a decade ago was the same as it is today: to drive the world’s transition to electric mobility by bringing a full range of increasingly affordable electric cars to market.” -Elon Musk | CEO
Slide 5: Corporate Overview
Corporate Overview Founded: 2003 Employees: ≈6,000 Retail Locations: 100+ Tesla Electric Miles Driven: 190 million Headquarters Tesla Factory Tesla Assembly Design / Advanced Eng. Palo Alto, California Fremont, California Tilburg, Netherlands Hawthorne, California
Slide 6: Solid Foundation For Future Success
Solid Foundation For Future Success Brand Partnerships IP Leadership Financial Management
Slide 7: Comprehensive Capabilities
Comprehensive Capabilities Direct feedback loop accelerates development Design Engineering Mfg Stores Service Charging Value Chain Customers
Slide 8: Tesla Culture
Tesla Culture Our Greatest Asset Move Fast Do the Impossible Constantly Innovate Reason from “First Principles” Think Like Owners We are ALL IN
Slide 9: Roadmap
Roadmap
Slide 10: Culture Drives Success: Proven by Model S
Culture Drives Success Proven by Model S 1. Streamlined Development • Developed in ≈2 years • Cost to market ≈$650 million 2. Better vehicles • “The best car we have ever tested” Consumer Reports 3. Superior Economics • Profitable on low volume • 25%+ gross margin (LT target) Market share gains are
Slide 11: Leading F-Segment Vehicles
Leading F-Segment Vehicles US Units Sold YTD thru Q3’13 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 - Tesla Model S MB S-Class BMW 7-Series Lexus LS BMW 6-Series Audi A7 Porsche Panamera
Slide 12: Invest to Grow
Invest to Grow Vehicles, Production, Customer Support Vehicles Production Customer Support
Slide 13: Strong Growth Potential
Strong Growth Potential Tesla 2013 Market Share 2-3% of the U.S. premium auto market (with minimal penetration) ≈ 1% of the global premium auto market ≈ 0.02% share of the global auto market T
Slide 14: Expand Production
Expand Production Supply Chain & Capacity Suppliers Production Capacity
Slide 15: Customer Support: Stores & Service
Customer Support Stores & Service 55 retail outlets in North America 24 in Europe 4 in Asia More stores & service centers coming
Slide 16: Supercharging
Customer Support Supercharging Today 2015 Free long distance driving, forever
Slide 17: Vehicles
Vehicles
Slide 18: Units over Time
2088800000 9292008609 @2882O0000 2eEDoy Units Time
Slide 19: Tesla Product Strategy
Tesla Product Strategy Better Driving at a Lower Price $$ $$$ $$$$ Units 3rd Generation 2nd Generation 1st Generation Time
Slide 20: Model S specifications
0 - 60mph: 3.7 seconds • EPA Driving Range: 244 miles • Base Price: $109,000
Slide 21: Model S - Most Awarded Car of 2013
Model S - Most Awarded Car of 2013
Slide 22: Your Only Car
Your Only Car Most Capable & Convenient Over 80% of Tesla owners use Model S as their primary vehicle
Slide 23: Model X
Model X A New Vehicle Category Functionality, style & performance Dual motor AWD Starts production late 2014
Slide 24: Next Vehicle Platform Targets
Gen 3 Next Vehicle Platform Targets D-segment sedan Available in ≈3 years Base price $30-35K Tesla performance & range Category-leading gross margin
Slide 25: Corporate Capabilities
Corporate Capabilities
Slide 26: Design
Design Inspired by the endurance athlete Blend of aerodynamics and beautiful design Incredible interior utility and cargo space Details: Door Handles, Charge Port, Key, Panoramic Roof
Slide 27: Vehicle Engineering
Vehicle Engineering Entirely in-house team All aluminum chassis construction (Extrusions, stampings, and castings) Lightweight, low center of gravity & high torsional rigidity 5-star NHTSA rating
Slide 28: Powertrain Engineering
Powertrain Engineering Integration Value: A system that is greater than the sum of its parts Small Cells Battery Inverter Motor Gear Box
Slide 29: Software Engineering
Software Engineering Advanced software Core focus and Tesla DNA - Battery Management - Motor Control - Diagnostics - Touchscreen - Traction and Stability Control Customizable and upgradable
Slide 30: Powertrain and Vehicle Manufacturing
Powertrain Manufacturing Highly scalable Superior cost dynamics Trade secret methodologies Vehicle Manufacturing Efficient Multi-platform Superior ECO throughput
Slide 31: Reinventing Sales
Reinventing Sales Distribution & Marketing Combined Superior customer experience Streamlined purchase process Direct relationship Capture retail mark-up More efficient Santa Monica Store
Slide 32: Reinventing Service
Reinventing Service Best Service is No Service Valet Loaner Service No Scheduled Maintenance Ranger Remote Service
Slide 33: Questions?
Questions?