Mongodb, Inc. · NASDAQ:MDB

Mongodb — MongoDB World 2022

11 slides from Mongodb's conference presentation, 2022

  1. Slide 1: MongoDB World 2022 Investor Session: Marketing Update

    WELCOME MongoDB World 2022 Investor Session: Marketing Update Peder Ulander CMO

  2. Slide 2: Personal Intro: Developer Oriented Marketer

    Personal Intro: Developer Oriented Marketer ’95-’06 Peder Ulander Chief Marketing Officer ’06-’09 ’09-’13 ‘13-’16 ’17-’21 ’21-now

  3. Slide 3: Everything has evolved… But the data layer hasn't fundamentally changed

    Everything has evolved… Architecture: Monoliths Microservices Compute: Physical Virtual Serverless Network: Physical SDN 5G/6G Interface: Desktop Web Mobile/Edge But the data layer hasn’t fundamentally changed

  4. Slide 4: MongoDB's challenge: being well known versus being known well

    MongoDB’s challenge: there’s a difference between being well known and being known well.

  5. Slide 5: Our two biggest opportunities: correcting perceptions and increasing awareness

    Our two biggest opportunities are correcting outdated perceptions of MongoDB among some developers and increasing overall awareness among ITDMs

  6. Slide 6: So, what are we going to do about it?

    So, what are we going to do about it?

  7. Slide 7: Lead with customer stories

    Lead with with customer stories 7

  8. Slide 8: Execute a holistic content strategy

    ● Practitioner level content ● CxO thought leadership Execute a campaign holistic content ● Press and Analyst strategy ● Community content ● Social 8

  9. Slide 9: Create a network effect through community champions

    Create a network effect through community champions 9

  10. Slide 10: Replacing Application Data Platform with Developer Data Platform

    You may have noticed that we’ve replaced the term “Application Data Platform” with “Developer Data Platform” as our moniker - why?

  11. Slide 11: Developer Data Platform serves both of our audiences better

    Emphasizes the importance of developer empowerment, which is the next big priority Developer Data Platform in enterprise tech serves both of our Stays true to our roots of solving audiences better, while developer friction and being from meeting the moment developers, for developers when it comes to

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