Slide 1: Q1 2024 Financial Earnings Call
Q1 2024 Financial Earnings Call May 13, 2024 1
Slide 2: Summary of key developments in Q1 2024
elumeo Summary of key developments in Q1 2024 elumeo returned to positive adjusted EBITDA of EUR 148k (Q1 23: EUR -169k), continuing to outperform the market. Revenue increased by 5% to EUR 11,3m (Q1 23: EUR 10,8m). Gross profit margin in Q1 declined to 48,5% (Q1 23: 52,0%) due to inflationary press
Slide 3: Table of contents
Table of contents 01 elumeo, Juwelo & jooli at a glance 02 Key developments in Q1 2024 03 Financials in Q1 2024 04 Outlook 3
Slide 4: One Mission. Two Brands. Multiple Synergies.
ELUMEO One Mission. Two Brands. Multiple Synergies. Core belief: Emotion is the driving force behind successful E-commerce Core driver: Videoshopping is the key to generate the next level of emotional experiences in E-Commerce Core approach: elumeo builds technology platforms to leverage efficiency
Slide 5: We are in a stable & strong position
Juwelo We are in a stable & strong position Emotional video shopping Loyal customer base Video content transports both facts & Our business model generates loyal emotion, resulting in entertaining customers, who rate their shopping jewelry shows experience with 4,8 out of 5 stars High Customer Integ
Slide 6: Table of contents
Table of contents 01 elumeo, Juwelo and jooli at a glance 02 Key developments in Q1 2024 03 Financials Q1 2024 04 Outlook 6
Slide 7: Tech-driven internationalization from a position of strength
Tech-driven internationalization from a position of strength Key developments & strategic outlook 7
Slide 8: We continued to outperform the market also in Q1 2024 and increased revenues in both sales channels
Juwelo We continued to outperform the market also in Q1 2024 and increased revenues in both sales channels LIVE TV (+1%) and WEB (+15%) Revenue of Revenue of Online Jewelry & Revenue of Multichannel Market Watches Market Juwelo Business Germany, in m EUR Germany, in m EUR Germany et al., in m EUR +5
Slide 9: Our customer base continues to grow, and we stabilized revenue per customer
Juwelo Our customer base continues to grow, and we stabilized revenue per customer Growth of active Revenue per customer customers Q1 23 vs. Q1 24, in k Q1 23 vs. Q1 24, in EUR +7% -1,3% 40,2 37,7 293 290 Q1 2023 Q1 2024 Q1 2023 Q1 2024 9 Source: Internal ERP system
Slide 10: LIVE returned to the path of growth; new customers increased by 16%
Juwelo LIVE returned to the path of growth; new customers increased by 16% LIVE Revenue LIVE New customers In m EUR Number of new LIVE customers +1% +16% After challenging first quarters in 7,3 7,4 2.352 2.030 2022 and 2023 with double digit negative growth rates, in Q1 2024 we returned to growth th
Slide 11: We have been able to optimize our online marketing campaigns and improve profitability of WEBSHOP business
Juwelo We have been able to optimize our online marketing campaigns and improve profitability of WEBSHOP business Web marketing spending Web gross profit In k EUR In k EUR -13% +9% Optimized online marketing 884 2.146 771 1.969 campaigns on all main online marketing channels, using data collected vi
Slide 12: Juwelo continues in 2024 to make the platform more efficient and puts focus on improving gross profit margin
Juwelo Juwelo continues in 2024 to make the platform more efficient and puts focus on improving gross profit margin Supply Chain Logistics Sales Service Process automation Optimization of Live programming Customer service automation • Reordering shipping optimization • AI Service Bot • Automated che
Slide 13: Juwelo's new multi-language platform: AI is the catalyst for internationalization
Juwelo Juwelo’s new multi-language platform: AI is the catalyst for lean & fast tech-driven internationalization German Live show AI translated international shopping shows AI translation Using our self-developed We will combine AI translations This will allow us to leverage our video technical plat
Slide 14: Significant growth potential as Juwelo is currently covering only 22% of European households
Juwelo Significant growth potential as Juwelo is currently covering only 22% of European households Out of a total of 259 million households in 100%=41,25 Europe, Juwelo currently reaches only 57 million households with its video content 40%=1,6 56%=2,3 offering, which corresponds to 22%. Based on t
Slide 15: Italy is our "friendly" test market for the Internationalization 2.0
Juwelo Italy is our “friendly” test market for the Internationalization 2.0 March April May June Q3 & Q4 2024 2024 2024 2024 2024 Technology test for First sales test in First test of automated Five or more weekly Rollout in France, parallel Live Shows Live program translated show based AI-generated
Slide 16: INSPIRATIONAL LEISURE SHOPPING
INSPIRATIONAL LEISURE SHOPPING 16
Slide 17: Jooli: The first app solely built for instant leisure shopping
jooli Jooli: The first app solely built for instant leisure shopping Core features of jooli Merchant Channel ∞ jooli is a video shopping marketplace • Brands and merchants present lifestyle products in short entertaining videos • Users switch between videos by swiping Product Product • Personalized
Slide 18: jooli has launched joolipay in Aug 2023 in India and is growing fast
jooli jooli has launched joolipay in Aug 2023 in India and is growing fast India has huge potential Fast scaling of merchants Fast growth of GMV • Dynamic economy: Fast growth of channels in India Development of Orders in India2 GDP to grow 7.2% in 2023 • Young demographic: Almost 1 bn. Indians are
Slide 19: Our vision is to redefine leisure shopping as a fully immersive digital experience
jooli Our vision is to redefine leisure shopping as a fully immersive digital experience beyond the smartphone Static, picture-based eCommerce Video, feed-based eCommerce 1990s 2000s 2010s 2020s Catalog Desktop Mobile VR Search & Find Leisure & Inspiration Real time 3D Static, pre-defined product fe
Slide 20: In 2024 jooli will focus on improving CLV and retention
jooli IN 2024 JOOLI WILL FOCUS ON IMPROVING CLV AND RETENTION Customer Lifetime Value After the launch of jooliPay in August 2023 jooli will now focus on customer retention. Key improvements in 2024 will be: • In Q1 2024 jooli has launched a new onboarding- process that integrates the ability to giv
Slide 21: Table of contents
Table of contents 01 elumeo, Juwelo and jooli at a glance 02 Key developments in Q1 2024 03 Financials Q1 2024 04 Outlook 21
Slide 22: Revenue with 5% growth, margin still under pressure
elumeo Revenue with 5% growth, margin still under pressure Q1 2024 vs. Q1 2023 – performance overview (in m€) Revenues Gross profit margin % Gross profit in m EUR in m EUR +5% -3,5 %P. -2% 10,8 11,3 52,0% 5,6 5,5 48,5% Q1 2023 Q1 2024 Q1 2023 Q1 2024 Q1 2023 Q1 2024 Revenue increased by 5%, %-Margin
Slide 23: Total expenses reduced by 8%, return to positive adjusted EBITDA
elumeo Total expenses reduced by 8%, return to positive adjusted EBITDA Q1 2024 vs. Q1 2023 – performance overview (in m€) Total expenses Adjusted EBITDA in m EUR in k EUR -8% 148 6,6 6,0 -169 Q1 2023 Q1 2024 Q1 2023 Q1 2024 Cost reductions realized via Adjusted EBITDA improved thanks optimizations
Slide 24: Table of contents
Table of contents 01 elumeo, Juwelo and jooli at a glance 02 Key developments in Q1 2024 03 Financials Q1 2024 04 Outlook 24
Slide 25: Outlook 2024 – elumeo returns to profitable growth
elumeo Outlook 2024 – elumeo returns to profitable growth Revenue growth Adjusted EBITDA Gross profit margin 4% - 8% EUR 1,5m – EUR 3,5m 49 - 51% 25
Slide 26: elumeo
elumeo Executive Board Wolfgang Boyé, Boris Kirn, Dr. Susanne Ries, Christian Senitz Managing Directors Florian Spatz, Dr. Riad Nourallah, Boris Kirn Investor Relations Florian Spatz Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49. 30 69 59 790 Fax: +49 30 69 59 79-650