Diageo Plc · LSE:DGE
Diageo — Investor Presentation (2018)
8 slides from Diageo's investor presentation, 2018
Slide 1: Diageo Greater China and Asia Pacific Presidents Call
DIAGEO GREATER CHINA AND ASIA PACIFIC PRESIDENTS CALL 1
Slide 2: SJF Performance Enablers
Embedded new SD model Focusing on Must-win battlegrounds (5 Tier 1 +5 Tier 2+5 Tier 3) Mushroom Strategy to build distribution in surrounding T2/T3 cities of battlegrounds Consistent communication of craftsmanship & heritage Traditional media Digital media Social media Launch event with PR coverage
Slide 3: Diageo China: Johnnie Walker Blue Label, the Iconic Gifting Choice
DIAGEO CHINA: JOHNNIE WALKER BLUE LABEL THE ICONIC GIFTING CHOICE Johnnie Walker Carp and Dragon limited Edition is a tribute to the mighty rivers of Yangtze and Yellow that have made China what it is today. For Johnnie Walker Master Blender Jim Beveridge and his small team of expert blenders, the J
Slide 4: Japan: Our Scotch Strategy Taps Into New Consumption Occasions and Price Points
JAPAN: OUR SCOTCH STRATEGY TAPS INTO NEW CONSUMPTION OCCASIONS AND PRICE POINTS. WHITE HORSE JOHNNIE WALKER DRAFT SERVES & READY TO DRINK TALISKER LOVERS 2018 HIGHBALL 4
Slide 5: Philippines: Acting With Agility, Scaling Up Growth Drivers That Work
PHILIPPINES: ACTING WITH AGILITY, SCALING UP GROWTH DRIVERS THAT WORK 1 “ONE-OF-A-KIND”WEEKEND 2 ACTIVATED MOBILE BARS THAT 3 ATL/ONT HIGHBALL SERVE EVENTS TRANSFORMED PARTIES TO EDUCATION FOR REPLICATION #JOHNNIEWEEKEND EVENTS IN-HOME 4 EXPERIENTIAL DISPLAYS THAT 5 CONTINUOUS RECRUITMENT WINS AT PO
Slide 6: Asia Pacific Region: The Prestige Opportunity
ASIA PACIFIC REGION: THE PRESTIGE OPPORTUNITY 6
Slide 7: Indonesia: Locally Produced International Spirits in Growth
INDONESIA: LOCALLY PRODUCED INTERNATIONAL SPIRITS IN GROWTH DUE TO GLOBAL BRAND APPEAL AT AN ACCESSIBLE PREMIUM TO MAINSTREAM BEER 7
Slide 8: Australia: Tanqueray Premium RTD Launched March 2018
AUSTRALIA: TANQUERAY PREMIUM RTD LAUNCHED MARCH 2018 8