Catapult Sports Ltd. · ASX:CAT
Catapult Sports — Catapult Group International — Morgan Stanley Microcap Conference 2015
17 slides from Catapult Sports's conference presentation, Oct 14, 2015
Slide 1: The Most Used Secret in Sport
THE MOST USED SECRET IN SPORT For personal use only Presentation to Catapult Group International Limited Morgan Stanley Microcap Conference ACN 164 301 197 Sydney, 14 October 2015
Slide 2: Agenda
Agenda For personal use only 1. Who we are 2. Our Strategy 3. Financials 4. Questions Page | 2
Slide 3: The most used secret in sport
The most used secret in sport For personal use only Developed the leading Sold to 700+ professional Positioned to capitalise on wearable analytics and elite sporting teams future growth solution for elite sport globally opportunities Catapult invented this product Influencer effect strongly dictates
Slide 4: Corporate overview
Corporate overview For personal use only CAT.ASX $2.00 December 2014 IPO at 55c per $1.80 share raising $12m (gross proceeds) $1.60 Funds used primarily for expansion $1.40 of sales and marketing teams in US $1.20 and EU $1.00 $0.80 $5.7m cash balance as at 30 June $0.60 2015 $0.40 Fast Comp
Slide 5: Powerful analytics solution
Powerful analytics solution For personal use only Patented hardware Openfield analytics solution Openfield cloud solution Comes in a range of models Internally developed and patented Openfield Streams real time information to to suit different applications analytics platform clients via hardwa
Slide 6: Clearsky solution developed and ready
Clearsky solution developed and ready For personal use only Brings the power of GPS indoors and more – Suitable for arenas of all sizes More advanced technology provides all the tactical and conditioning benefits to indoor environments – eg Etihad Stadium in Melbourne Example Clearsky installati
Slide 7: Significant league penetration
Significant league penetration For personal use only In FY15 alone, over 200 new teams/organisations signed up and 5,115 new units were ordered. As at 30 June 2015, Catapult’s clients included: Every AFL team, every NRL team and every Australian Super Rugby team 18 NFL teams (of 32) 13 NBA tea
Slide 8: Global market opportunity
Global market opportunity For personal use only ROW Includes EU and rapidly emerging Asia 7,400 units ordered to date in ROW against a growing Global market 13,968 units 3,188 units ordered to date in ordered 454,000 Pro and US (<1% penetration) NCAA athletes 3,380 units ordered to date in Au (96% p
Slide 9: Foundation of strong growth
Foundation of strong growth For personal use only Monthly Subscription TCV1 ($m) Cumulative Subscription Users Revenue 3 $18 5,000 600 2 $16 4,500 500 4,000 $14 3,500 $12 400 3,000 $10 2,500 300 $8 2,000 $6 200 1,500 $4 1,000 100 $2 500 $0 0 0 Jul-13 Jul-14 Nov-13 May-14 Nov-14 May-15 Sep-13 Jan-14
Slide 10: Establishing a long term customer base
Establishing a long term customer base For personal use only Cumulative units ordered across FY14 and FY15 10,000 Monthly subscription revenue 9,000 8,000 7,000 $0.6m 6,000 170%1 5,000 4,000 3,000 Total subscription retention 2,000 1,000 100% 0 Q1 2014 Capital units Q2 2014 Q3 2014 Subscription un
Slide 11: Major investment in sales & marketing
Major investment in sales & marketing For personal use only Distribution of employees Key focus on build out of US and EU teams 35 staff hired in past 12 12 months 17 Up from 2 Highly experienced Up from 5 regional leaders recruited – Ex-head of SportsVU (USA) 51 – Ex-CEO of Prozone (EU)
Slide 12: Successful integration of GP Sports
Successful integration of GP Sports For personal use only Acquired GP Sports in June GP Sports TCV ($m) 4.0 2014 Priorities were to retain all clients 3.5 all desired staff 48% 3.0 Highly successful acquisition and 2.5 management of the integration Record sales in FY15 delivering 2.0 48% YOY
Slide 13: Strong growth across all key metrics
Strong growth across all key metrics For personal use only Units ordered TCV ($m) 6,000 EXCEEDED forecasts $18 5,000 by 24% $16 SIGNIFICANTLY higher 48% $14 55% STRONG demand proportion of sales 4,000 $12 across all regions, under subscription 3,000 $10 in particular in $8 ZERO customer churn 2,000
Slide 14: Key revenue drivers
Key revenue drivers For personal use only FY15 units ordered vs forecast Revenue by region ($m) 6,000 12 0.3 5,000 10 +24% 4.3 4,000 8 3,000 6 0.1 3.2 2,000 4 1.1 1.7 0.0 1.6 1,000 2 1.9 1.8 0 0 Q1 15 Q2 15 Q3 15 Q4 15 FY14 FY15 Australia Asia Pacific (ex Australia) Units ordered FY15 forecast Europ
Slide 15: Long-term growth strategy
Long-term growth strategy For personal use only Increased ARPU for high end customers as we develop more analytics Downward penetration into prosumer markets Analytics sales to media and fan engagement applications Leverage relationships with the world’s most powerful sports brands into cons
Slide 16: Questions?
For personal use only QUESTIONS? Page | 16
Slide 17: Disclaimer
Disclaimer For personal use only This presentation has been prepared by Catapult Group International Limited ACN 164 301 197 (‘Catapult’). Each recipient of this presentation is deemed to have agreed to accept the qualifications, limitations and disclaimers set out below. None of Catapult and or
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