Deluxe Corporation · NYSE:DLX

Deluxe — Investor Presentation (June 2017)

24 slides from Deluxe's investor presentation, Jun 5, 2017

  1. Slide 1: Deluxe Corporation Investor Presentation – June 2017

    Deluxe Corporation Investor Presentation – June 2017

  2. Slide 2: Forward-Looking Statements

    2 Forward-Looking Statements This presentation contains forward-looking statements based upon information available to management as of the date hereof and management assumes no obligation to update or revise any such forward-looking statements. All estimates and projections are subject to risks and

  3. Slide 3: Deluxe Investor Contacts

    3 Lee Schram Chief Executive Officer Keith Bush Chief Financial Officer and Senior Vice President Ed Merritt Treasurer and Vice President of Investor Relations Deluxe Investor Contacts

  4. Slide 4: About Deluxe… Did You Know?

    4 About Deluxe… Did You Know? • Majority of revenue recurring through diversified base of products & services; faster growing Marketing Solutions & Other Services (MOS) expected to represent 38% of revenue in 2017 and 40% in 2018 • Increased revenue from sources other than checks to over 53% • 4.4 m

  5. Slide 5: Deluxe Overview

    5 39% 29% 32% Deluxe Overview Financial Services (FS) Small Business Services (SBS) Direct Checks (DC) Leading provider of products & services to financial institutions • ~5,600 customers • Adjusted operating margin 21.4% America’s leading direct-to-consumer check supplier • ~5.5 million customers •

  6. Slide 6: Financial Highlights

    6 $1,344 $1,402 $1,418 $1,515 $1,585 $1,674 $1,773 $1,849 $1,945 to $1,975 $2.44 $3.18 $3.11 $3.53 $3.87 $4.20 $4.59 $4.97 $5.15 to $5.30 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00 $5.50 800 1,000 1,200 1,400 1,600 1,800 2,000 2009 2010* 2011 2012 2013 2014 2015 2016 2017 R e ve n u e $ (i n m ill io

  7. Slide 7: Growth Driven by Diversified Product Mix

    7 Growth Driven by Diversified Product Mix Revenue by Category Revenue Penetration by Category $ in millions $854 $897 $872 $890 $885 $871 $873 $865 $328 $317 $323 $339 $357 $376 $368 $367 $162 $188 $223 $286 $343 $427 $532 $617 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2009 2010 2011 20

  8. Slide 8: Key Transformative Actions & Drivers

    8 Grow MOS Velocity • 6-7% expected base 2017 revenue growth; 19-22% overall • Small-to-medium sized acquisitions Categories • Small Business Marketing • Web Services • FS Data Driven Marketing • Treasury Management Solutions • Fraud, Security, Risk Management, & Operational Services Gain Check Shar

  9. Slide 9: MOS Mix Shift Evolution Timeline

    9 MOS Mix Shift Evolution Timeline Total Company MOS Revenue $162M $427M $532M $617M ~$735M to $755M Continued Growth  MOS % of Segment Small Business Services 16% • Primarily check & form printing 28% • Continue to grow marketing & web services 30% • Continue to grow channels • Add eChecks • Add c

  10. Slide 10: Marketing Solutions & Other Services Categories

    10 Marketing Solutions & Other Services Categories 2016 Actual Revenue $ (% of Total) 2017 Outlook Revenue $ (% of Total) 2017 by Segment Expected Revenue Growth Rates Directional Annual EBITDA% v. 2017 Estimated Total Company EBITDA% Estimated Annual Recurring Revenue Key Revenue Growth Initiatives

  11. Slide 11: 2017 Key Strategic Focus Areas

    11 Drive check retention rates + gain share Drive SB Payments / Marketing Solutions Scale Web Services Drive FS Data Driven Marketing Solutions Scale Treasury Management Solutions 2017 Key Strategic Focus Areas Financial Services Small Business Services

  12. Slide 12: Drive SB Payments / Marketing Solutions Focus Areas

    12 Focus Areas Solutions / Channel / Vertical Focus Drive Check Customer Retention & Acquisition Profitably Scale Marketing on Demand Solutions in Select Verticals • Web-to-Print • Full Color • Promo / Apparel • Retail Packaging • Marketing / Other Solutions Scale eChecks, eDeposit, & Other Payment

  13. Slide 13: Scale Web Services

    13 Scale Web Services Domains PROMOTING OPERATING Social Media SEM/SEO Services Email Marketing Other Operating Fraud / Security Payroll Services Web Hosting Web Design SELLING Small Business Workflow Grow digital marketing services targeting 28M SBs thru improved customer experience & cross sell in

  14. Slide 14: Drive FS Data Driven Marketing Solutions

    14 Drive FS Data Driven Marketing Solutions Data Upmarket Focus Omnichannel Delivery Analytics & Measurement We want data you can only get here Biggest banks require sophistication that we can deliver Digital & Omnichannel messaging part of everything we do Turn data into insight, & insight into res

  15. Slide 15: Scale Treasury Management Solutions

    15 Scale Treasury Management Solutions Integrated Receivables: • Manages multiple in-bound payment types via single reporting hub to speed cash flow & support real-time business decisions Remote Deposit Capture: • Accelerating deposits & payments securely & across multiple channels; improves retenti

  16. Slide 16: Competitors by Segment

    16 Business Services Financial Services Direct Checks Checks • Harland Clarke • Intuit • Cimpress • Ennis • DH Corporation • Harland Clarke • Main Street • Harland Clarke • Bradford Exchange • Current • Carousel • Wal-Mart • Costco Marketing Solutions & Other Services • Cimpress, 123 Print, Zazzle,

  17. Slide 17: Deluxe Longer-Term Goals

    17 Deluxe Longer – Term Goals Revenue • Expected base revenue growth in mid-single digits augmented by small to-medium-sized acquisitions • MOS represented 33% of revenue in 2016; expected to account for approximately 40% percent of revenue in 2018 • Forms, Accessories & Other revenue represented 20

  18. Slide 18: Positioning Deluxe for Long-Term Growth

    18 Positioning Deluxe for Long-Term Growth • Management team has continued to deliver improving results • 2017 revenue outlook is for 8th consecutive year of growth • Grow MOS at double-digit rates & expect MOS to be 40% of revenue in 2018 • Existing customer base provides foundation for growth of n

  19. Slide 19: Appendix Reconciliations

    19 Appendix Reconciliations

  20. Slide 20: Adjusted EPS Reconciliation

    20 Adjusted EPS Reconciliation Reconciliation to reported EPS – Diluted Year Ended December 31, 2017 Outlook* 2016 2015 2014 2013 2012 2011 2010 2009 Adjusted Diluted EPS $5.06 – $5.21 $4.97 $4.59 $4.20 $3.87 $3.53 $3.11 $3.18 $2.44 Restructuring-related costs - (0.10) (0.08) (0.12) (0.14) (0.13) (0

  21. Slide 21: EBITDA & Adjusted EBITDA Reconciliation

    21 EBITDA & Adjusted EBITDA Reconciliation Reconciliation from net income to adjusted EBITDA $ in millions Year Ended December 31, 2016 as a % of revenue Total Revenue $1,849.1 ADJUSTED EBITDA $474.9 25.7% Restructuring-related costs (7.8) (0.4%) Loss on debt extinguishment (7.9) (0.4%) Transaction-

  22. Slide 22: Adjusted Operating Income Reconciliation

    22 Adjusted Operating Income Reconciliation Adjusted operating income reconciliation to reported operating income 2016 Annual Operating Income Small Business Services Financial Services Direct Checks Consolidated $ in millions Operating Income % of Revenue Operating Income % of Revenue Operating Inc

  23. Slide 23: Revenue Growth Reconciliation

    23 Revenue Growth Reconciliation Revenue Growth reconciliation from GAAP to Non-GAAP Summarized 2017 Outlook* 2016 2015 2014 2013 Adjusted Organic Growth / Decline (0.5%) (1.9%) (2.0%) (0.7%) 0.2% Acquisitions 9.4% 6.4% 8.9% 6.7% 4.9% Exited Business (1.5%) (0.1%) (0.5%) 0.0% 0.0% Other (incl. FX an

  24. Slide 24: Investor Contact

    24 Investor Contact Ed Merritt Treasurer and Vice President of Investor Relations ed.merritt@deluxe.com Tel: 651-787-1370

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