Serco Group Plc · LSE:SRP
Serco — Euro iTV 2006
8 slides from Serco's conference presentation, May 2006
Slide 1: Mobile TV: Experience of the UK Vodafone and Sky service
Mobile TV: Experience of the UK Vodafone and Sky service Lucy Stockbridge Consultant, Serco Usability Services Euro iTV, May 2006
Slide 2: Overview
Overview Introduction – Ongoing independent study of mobile TV at Serco Usability Services – Initial findings based on Vodafone / Sky mobile TV service launched Nov ‘05 to all 3G customers User expectations and desires of mobile TV Experiences accessing, browsing and watching Integration wit
Slide 3: User expectations and desires of mobile TV
User expectations and desires of mobile TV Users had little knowledge and low initial expectations of mobile TV – They expected limited services, poor picture quality and reliability, and fast battery drain Users expected to download TV programmes – They expect: ‘Podcast-like’ PC download/subscr
Slide 4: Experiences accessing mobile TV listings
Experiences accessing mobile TV listings Users expected to access mobile TV through the device main menu – Concept of watching TV over the Internet was unfamiliar to users – Lack of option in main menu indicated that the device did not have mobile TV or that it was not an important feature Once
Slide 5: Experiences browsing channels / programmes
Experiences browsing channels / programmes Users wanted to minimise clicking and scrolling – They wanted as many channels as possible visible without scrolling, however most also wanted now and next programme information available f Some suggested a tabulated EPG (similar to many digital TV EPGs)
Slide 6: Experiences watching programmes
Experiences watching programmes Users felt that channels took too long to load – an indicator of remaining loading time was requested Users were surprised by the clarity of the picture given the small screen but still wanted a larger screen area – Several wanted to have the option to view the pi
Slide 7: Integration with phone services
Integration with phone services Users expected to be alerted to incoming calls and text messages while watching mobile TV – They wanted the caller / sender to be identified and an option to answer / view or not They expected the mobile TV to stop or ideally pause when they answered a call and re
Slide 8: Links to further information
Links to further information Research into mobile TV is ongoing at Serco Usability Services – See: http://www.serco.com/usability/research for updates Lucy Stockbridge, Consultant T: +44 20 7421 6482 M: +44 771 819 5344 F: +44 20 7421 6477 lucy.stockbridge@serco.com