Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Presentation (2015)
20 slides from Anheuser-busch Inbev Sa/nv's investor presentation, 2015
Slide 1: Super Premium Brands
Super Premium Brands Bruno Cosentino Director Super Premium Brands
Slide 2: Connection with Strategy: Super Premium as a trendy need for Chinese consumers
Connection with Strategy: Super Premium as a trendy need for Chinese consumers
Slide 3: Personal Introduction
Bruno Carreira Cosentino Business Bachelor, SP Business School MBA 01/03/1997 Shanghai HQ, APAC Super Premium BU head Sales Manager - Brazil Trade Marketing Manager - Brazil Bohemia National Marketing Manager - Brazil Andean Marketing Head - Hila Soft Drinks Marketing Director - Brazil Brahma/Antarc
Slide 4: Globalization is driving trade up trends and creating new areas to play
Globalization is driving trade up trends and creating new areas to play: new capabilities needed Urban Centers Interest in Brands with New Channel Growth Authenticity and Origin Opportunities • Consistently strong growth of • Consumers are looking for brands with • New channel opportunities for ABI
Slide 5: Consumer trade-up trend is driving Super Premium growth ahead of the average
Consumer trade-up trend is driving Super Premium growth ahead of the average. Segment has 9x gross margins vs. core & value segment Industry by segment Index of prices and profitability % of volume by segment Indexed at 100 for core & value segment 2025 industry* Price to Net revenues Gross Margin M
Slide 6: Urban Centers: a concentration trend leading to premiumization and a new operational approach
Urban Centers: a concentration trend that is leading to premiunization and a new operational approach Focus Urban Center - City Selection Criteria GDP 2014 Population BU City Selection Comments (USD Bn) 2014 ('000s) SH Shanghai 384 24,257 Largest population BUS Guangzhou 272 14,080 Key national tran
Slide 7: Super Premium: small today but huge opportunity driven by trade-up and globalization
Super Premium: small today but huge opportunity driven by trade-up trend and globalization Focus Brands Route to Market Digital / Social Media - Focus brands to target new - Dedicated sales team - Targeted e-commerce, digital channel opportunities and media, social media to drive occasions - Wholesa
Slide 8: Corona has a unique approach by bringing the beach spirit to consumers' lives
Super Premium: Unparalleled portfolio Corona has a unique approach by bringing the beach spirit to consumer’s lives Mood shift Beach Spirit Ritual
Slide 9: We are building Corona from the western bars
Super Premium: Unparalleled portfolio We are building Corona from the western bars, with connection to the brand promise On-trade Activation Beach experience to activate main hot spots in on-trade POC’s PREFERRED AREA ALTERNATIVE AREA BAR ENTRANCE STAGE CHANDELIER BOTTLE DECO LOGO LIGHT BOTTLE DISPL
Slide 10: In the off-trade channels we are bringing beach atmosphere to the POC
Super Premium: Unparalleled portfolio In the off-trade channels we are bringing beach atmosphere to the POC Off-trade Activation Beach experience throughout the shopper journey Convenience Store An additional off-trade channel opportunity
Slide 11: In Home occasion will also be supported by e-commerce
Super Premium: Unparalleled portfolio In Home occasion will also be supported by e-commerce, which is also a brand building channel E-commerce channels: Presence in all main plays in E-commerce in China(Tmall, Yihaodian, JD) with more than 10MM consumer reach. E-commerce today is one of the main cha
Slide 12: Execution & Performance
Super Premium: Unparalleled portfolio Corona consistency through a unique brand building consumer experience, the Sunset Platform Execution & Performance
Slide 13: Slide 13
Slide 14: Stella Artois as an icon of sophistication, reshaping the category
Super Premium: Unparalleled portfolio Stella Artois as an icon of sophistication, reshaping the category Sophistication Substance Ritual(chalice) Heritage
Slide 15: Hoegaarden is a refreshing beer with strong heritage
Super Premium: Unparalleled portfolio Hoegaarden is a refreshing beer with strong heritage and pairs well with spicy food Casual Refreshing Heritage
Slide 16: Clear Execution Guidelines: Where, How and When to play this game
Clear Execution Guidelines: Where, How and When to play this game Where to play: How to play: Unique Consumer Experiences Clear channel guidelines POC Execution Standards • Clear premium execution guidelines, Trade Program • Building Corona through strong focused on restaurant, bar, hotel • Western
Slide 17: Looking Forward Opportunities
Looking Forward Opportunities 3 exploration territories Franchise Stores Branded Stores New SKUs 12l • Study new distribution models • Brand building on-trade • Continue to introduce new that also build brand channel and cultivating Food products to address & Savor platform consumer needs
Slide 18: Topline Result
Topline Result High double digit growth in main KPI’s gaining relevance as % of NR growth. +124% 8% 4% 1H 2014 1H 2015 1H 2014 1H 2015
Slide 19: Executive Summary: Positive initial results in growing market
Executive Summary: Positive initial results in growing market, leveraging ABI capabilities and brand portfolio Growing Trends Diverse Portfolio New Capabilities Good Results
Slide 20: Thank You