Spur Corporation Limited · JSE:SUR
Spur — Investor Presentation (May 2025)
18 slides from Spur's investor presentation, May 2025
Slide 1: Welcome to the Smash Fam
WELCOME TO THE SMASH FAM w e ’ r e n ot n or m a l R o c o Ma ma s h a s e s ta b l i s h e d i ts e l f a s Afr i c a ’s fa v o u r i te fa s t c a s u a l d i n i n g re s ta u r a n t. Wi th i t’s fi r s t re s ta u r a n t l a u n c h i n R a n d b u r g , Ju l y 2 0 1 3 , th e b r a n d e xp e
Slide 2: The Bigger Picture
THE BIGGER PICTURE wi t h o v e r 1 00+ ro co mam as lo cat i o ns g lo bally, we ’ v e mast e re d t h e f o rm ula f o r cre at i ng crav e-wo rt h y d est i nat i o ns . R o c o Mam as is th e ‘ W ild C h ild’ in t h e Sp u r C orp ora t i on s t a b l e — a re s tau r an t g ro u p with 708 + ou
Slide 3: The Brand That Breaks the Rules
THE BRAND THAT BREAKS THE RULES rocomamas loud... local... legit! R o c o M a m a s i s w h e re s t re e t c u l t u re m e e t s S m a s h i n g F o o d i n n o v a t i o n . We a p p e a l t o a b o l d , y o u t h f u l , s o c i a l l y a c t i v e audience who come for the food — and stay for
Slide 4: Brand pillars: what we stand for
THE BRAND THAT BREAKS THE RULES brand pillars: what we stand for: 1. FLAVOUR WITHOUT FILTERS We s erv e u n a p o lo g e t ic a lly b o ld f o od wi t h person al i t y. 2. STREET-LEVEL COOL A l way s p l ug g e d in t o w h a t ’s t re n d in g — mu si c, fash i on , l i fest yl e. 3. NO RULES, JUS
Slide 5: Bragging Rights
BRAGGING RIGHTS award-winning flavour and 20 23 –20 24 highlight s: cult status! B e s t Bur ge r – M ul t i p l e Re gi ons ( J ob ur g, G e or ge , P re t or i a ) We d o n ’t j u s t p a r t i c i p a t e — w e d o m i n a t e . O u r a w a rd s s p a n f l a v o u r, s e r v i c e , Co ol e s t
Slide 6: Keeping the Brand Fresh
KEEPING THE BRAND FRESH a sto re t h at e vo lves w i t h c ult u re w e s up p l y u p d a te s, ne w vi su a l s a n d c a m p a i g n re f re sh e s to ke e p e a c h location on point
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Slide 10: Our team ensures every outlet stays visually aligned
Our t e am e n sur es e very o u tlet stays vi sual ly al i gn e d an d per f o r m an c e-f o c use d.
Slide 11: Smash Staples: our core menu draws crowds
SMASH STAPLES our core menu draws crowds
Slide 12: Innovative flavours to keep you coming back
innovative flavours to keep you coming back
Slide 13: More than 134 million ways to burger
... o gs t t i n iu rav l b s ive c u i e n d r r m o u more than 134 million ways to burger *actual actuary figures.
Slide 14: Formats
FORMATS rocomamas in large shopping centre 220m2 - 240m2 Internal 30m2 External Seating Set up cost (ex VAT) 4 620 000 - 5 040 000 rocomamas in line centre 190m2 - 210m2 Internal 20m2 External Seating Set up cost (ex VAT) 3 990 000 - 4 410 000 rocomamas drive thru [landlord developed freestander] 24
Slide 15: Real Presence
REAL PRESENCE our footprint covers south a fr i ca and we’re rocking ta steb uds i n n amibia, botswana, zimbabwe, eswati n i , 46 zambia, kenya, drc, ghana & austral i a 4 GAUTENG NORTH WEST [87 south africa] 2 [25 international stores] LIMPOPO 2 MPUMALANGA 14 1 KZN NORTHERN CAPE 1 FREE STATE 15 2
Slide 16: Marketing that rocks
iconic iconic iconic iconic iconic iconic iconic iconic iconic iconic iconic iconic mited editions limited editions limited editions limited editions limited edition marketing that rocks Our camp ai gns a re n ’t w a l l p a p e r — the y d rive visits. We run s oci al -fi r s t , y o u t h - d r i
Slide 17: Smash Origins
SMASH ORIGINS fo un ded by a fl av o ur m av erick B rian Altriche launched Roco Mam as in 2013 to disrupt th e fast-casual space — and he did just that. Today, Roco Mam as is kno wn fo r its edg e, quality, and cu ltu ral relevance — still f uelled by Brian’s philo so phy: power R eal food. Real pe
Slide 18: Get in Touch
GET IN TOUCH MORNÉ GELDENHUYS | COO morneg@rocomamas.co.za 082 414 5981 ERVINE KEKANA | NEW BUSINESS HEAD ervinek@spurcorp.com 084 655 1818 WWW.ROCOMAMAS.COM