Slide 1: Corporate Presentation January 2021
SHOWROOMPRIVE January 2021 Corporate Presentation
Slide 2: SRP Groupe at a Glance
01 SRP GROUPE AT A GLANCE
Slide 3: Curated & Social Shopping Experience for Digital Women
CURATED & SOCIAL SHOPPING EXPERIENCE FOR DIGITAL WOMEN 6TH E-COMMERCE PLAYER & 2ND FAVORITE FOR BEAUTY FLASH SALES IN FRANCE1 LEADER IN THE BEAUTY SEGMENT WITH BEAUTÉPRIVÉ, OUR ONLINE BEAUTY PURE-PLAYER MOBILE-FIRST AUDIENCE WITH 82% OF MOBILE TRAFFIC MORE THAN 3,000 ESTABLISHED & UP-AND-COMING BRAN
Slide 4: % of Online Buyers Purchasing on E-commerce Sites, 2019
% OF ONLINE BUYERS PURCHASING ON E-COMMERCE SITES (ALL CATEGORIES, EXCL. TRAVEL), 2019A1 54% 27% 18% 14% 11% 10% 10% 9% 9% 8% NOTES 1 SOURCE: MEDIAMETRIE 2019, IN % OF FRENCH ONLINE BUYERS THAT ACQUIRE ON THESE SITES (DOES NOT SUM TO 100%)
Slide 5: Strong Ability to Recruit and Convert Buyers
STRONG ABILITY TO RECRUIT AND CONVERT BUYERS STRONG MOMENTUM OVER 20201 9.2M 9.4M 9.5M 9.8M 9.9M 10.1M 10.3M 300 250 236 +7.5% NPS 49 229 y-o-y (+23%) >13M 200 REVENUE ORDERS 182 181 96 92 PER BUYER November 167 155 2020 54 56 150 135 68 58 47 100 140 137 + 128 126 50 97 99 88 > 2.6M > 10.3M 80% NUM
Slide 6: High Ability to Convert New Members into Buyers Regardless of COVID-19
HIGH ABILITY TO CONVERT NEW MEMBERS INTO A SIGNIFICANT SHARE OF FIRST-TIME BUYERS BUYERS REGARDLESS OF COVID-19 BECOME REPEAT BUYERS % CONVERSION OF MEMBERS SUBSCRIBED IN APRIL INTO BUYERS % CONVERSION OF FIRST TIME BUYERS IN APRIL INTO REPEAT BUYERS 40% 80% 35% 70% 30% 60% 25% 50% 20% 40% 15% 30% 1
Slide 7: Long Term and Successful Partnerships with Brands
LONG TERM AND SUCCESSFUL STRONG BRAND LOYALTY AS WITNESS BY A LOW DEVELOPPING OUR NETWORK WITH A GREATER CHURN LEVEL1 FOCUS ON MORE PREMIUM BRANDS Top 20 2019-20 Partner brands 2018-19 Partner brands in 2020 Revenue growth2 in 2019? Revenue growth2 in 2018? Supplier A Supplier B #1 #2 88% 166% 1
Slide 8: Our 360° Platform
OUR 360° PLATFORM FLASH SALES SRP STUDIOS CONDITIONAL SALE CREATIVE DIRECTION DROP SHIPPING PHOTO STUDIOS & PRE-DELIVERY SHOOTING srp-studios.com FIRM SALE showroomprive.com SRP MEDIA SRP TRADE MARKETING DATA MARKETPLACE ALLOW BRAND PARTNERS TO MEDIA SELL CURRENT COLLECTIONS DRIVE TO STORE GREATER P
Slide 9: Our Revenue Breakdown
OUR REVENUE BREAKDOWN 2018 2019 2020 FIRM SALE DELIVERY IN 24 -48 HOURS TO OUR CUSTOMERS SH ORT DELIV ERY TIME 26% 20% SRP OW N INV ENTORY Speedy execution and satisfying customer service DROP & SALE DELIVERY IN 24 -48 HOURS AS STOCK READILY AVAILABLE SH ORT DELIV ERY TIME 6% 6% NO INVENTORY RISK Sp
Slide 10: Optimized and Scalable
OPTIMIZED AND SCALABLE LOCAL SOURCING CAPABILITIES & ROBUST LOGISTICS NETWORK ASTROLAB: A HIGHLY SCALABLE WAREHOUSE 8 13m WAREHOUSES ORDERS SHIPPED PER YEAR FRA N CE 8 W AR EHOU SES COV ER ING THE WHOLE TER R ITOR Y ITA LY 8 S P A IN • Astrolab is SRP's fully automated 15,000 m² warehouse opened in
Slide 11: Reasons Behind Our Impact Strategy
REASONS BEHIND OUR IMPACT STRATEGY ESG is a key concern for BtoB partners, clients, shareholders, and employees ESG has been at the core of our identity: Our purpose is to give a second chance to unsold items (14m units in 2020 alone) We have supported innovation and empowerment for the last
Slide 12: A Successful Turnaround
02 A SUCCESSFUL TURNAROUND
Slide 13: SRP's Growth Journey
SRP’S GROWTH JOURNEY 1 2018 – 2020: PERFORMANCE PLAN L au nc h o f 2 0 1 8 – 2 0 20 p e r f o r m anc e p l an t o r e f o c u s m o d e l o n profitable segments Net CAGR Revenue R e c r u i t m e nt o f e x p e r i e n c e d s e n i o r m a n a g e m e n t t a l e n t ( no t ab l y ne w 15% CF
Slide 14: Successful Implementation of the Performance Plan
SUCCESSFUL IMPLEMENTATION OF SHOWROOMPRIVÉ IS REAPING THE REWARDS OF SUCCESSFULLY EXECUTING ITS PERFORMANCE PLAN, WITH HEALTHY GROWTH AND A RETURN TO SOLID PROFITABILITY REORGANISATION OF OUR REORGANISATION OF OUR IMPROVEMENT OF 1 2 3 o New commercial team organisation around o Recruitment of a new
Slide 15: 2019 vs. 2020 Quarterly Revenue and Half Year EBITDA Trajectory
2019 VS. 2020 – QUARTERLY REVENUE TRAJECTORY, 20201 HALF YEAR EBITDA TRAJECTORY, 2019-20 € million € million (20%) 19% 30% >13% 1 >23 >225 185 Breakeven before 162 exceptional costs 118 7 H1 2019 H2 2019 H1 2020 H2 2020E (11) (8) Q1 Q2 Q3 Q4 (12) X% % Year-on-year growth Expected revenue Exceptional
Slide 16: Focus on Market Share – Flash Sales in France, 2020
FOCUS ON MARKET SHARE – FLASH SALES IN FRANCE, 20201 % S O U R C E FOXINTELLIGENCE NOTES 1 MARKET SHARE IN VOLUME FROM 01/01/2020 TO 15/11/2020 FOR TOTAL FRENCH MARKET (FOXINTELLIGENCE MEASURES ACTIVITY OF E-COMMERCE BUSINESSES BASED ON CONFIRMED PURCHASES BY 2.7M ANONYMIZED EUROPEAN CONSUMERS, OF W
Slide 17: Top Management
TOP MANAGEMENT S A R A H D U PO N D AURELIE L E GA L & H R BOUVART D I R E CT O R MA R K E T I N G & DAVID DAYAN & THIERRY PETIT F R A N CO I S d e SRP MEDIA CO-FOUNDERS & CO-CEOS CA S T E L N A U BRIAN BEUNET D I R E CT O R CH I EF F I N A N CI A L SALES O F F I CE R F A CT O R Y D I R E CT O R FRE
Slide 18: Thank you
Thank you
Slide 19: Appendix
Appendix
Slide 20: Beautéprivée
BEAUTÉPRIVÉE: RECOGNIZED BY INDUSTRY PEERS TOP FRENCH ONLINE PURE PLAYER #1 O N LIN E P URE -P LA Y ER IN B EA UTY & HEA LTH S ILVER MED A L - FA VO URITE B EA UTY E -MERCHA N T E-CO MMERCE IN FRA N CE 1 (D IGITA L P URE -P LA Y ERS & O FFLIN E P LA Y ERS A LIK E) UNIQUE REACH IN DIGITAL BEAUTY HIGH
Slide 21: 3 Core Commitments at the Heart of Our Group DNA
1 ENVIRONMENTAL SUSTAINABILITY • Reduction of our carbon footprint with further development of drop-shipping and the creation of SRP Marketplace • Promotion of low-carbon transportation for employees 3 CORE COMMITMENTS AT THE • Implementation of a zero-waste policy HEART OF OUR GROUP DNA SINCE • Red