Rea Group Ltd · ASX:REA
Rea — Investor Presentation (November 2011)
13 slides from Rea's investor presentation, Nov 15, 2011
Slide 1: Investor Briefing - New Nielsen Online Audience Measurement
For personal use only Investor Briefing - New Nielsen Online Audience Measurement 15th November 2011 www.rea-group.com Commercial in Confidence
Slide 2: Agenda
For personal use only ✓New Nielsen Online Audience Measurement - Nielsen Online Ratings Agenda ✓Implications for REA ✓Engagement – Beyond Traffic & Reach 2 Commercial in Confidence
Slide 3: What is Nielsen Online Ratings (NOR)?
New Nielsen Online Audience Measurement Commercial in Confidence Nielsen Online Ratings For personal use only What is Nielsen Online Ratings (NOR)? ✓ Nielsen Online Ratings (NOR) is the new online audience measurement solution to measure the reach and frequency of online audiences. ✓ It uses a hybri
Slide 4: Why was the new measurement introduced?
New Nielsen Online Audience Measurement Commercial in Confidence For personal use only Why was the new measurement introduced? ✓ People increasingly delete cookies, use multiple browsers and use multiple devices to access websites. ✓ Monthly tagged traffic (UB) is now less representative of the size
Slide 5: What are the key limitations of NOR for realestate.com.au?
New Nielsen Online Audience Measurement Commercial in Confidence For personal use only What are the key limitations of NOR for realestate.com.au? o NOR does not include international traffic - 9% of realestate.com.au traffic is international1 in September 2011. o NOR does not include non-standard ev
Slide 6: It's the same audience – measured differently
It’s the same audience – measured differently Commercial in Confidence Measurement tools Metrics For personal use only In the past... ✓ Unique Browser (UB) – counts ✓ NetView – Panel based tool with a online activity via cookies assigned to focus on audience size. internet browsers and relates to th
Slide 7: realestate.com.au remains the No.1 property site
realestate.com.au remains the No.1 property site Commercial in Confidence For personal use only ✓ Across both Market Intelligence measures and new Nielsen Online Ratings measures, realestate.com.au remains the No. 1 residential property site in Australia. ✓ On both the existing Unique Browsers measu
Slide 8: realcommercial.com.au continues to be the leading commercial property site
realcommercial.com.au continues to be the leading commercial property site Commercial in Confidence For personal use only ✓ Across both Market Intelligence measures and new Nielsen Online Ratings measures, realcommercial.com.au remains the No. 1 commercial property site in Australia. ✓ On both the e
Slide 9: realestate.com.au maintains significant lead in reach and engagement
realestate.com.au maintains significant lead in reach and engagement Commercial in Confidence For personal use only Source: 1. Nielsen Online Ratings, Domestic Audience, September 2011. 2. Nielsen Online Market Intelligence, Total Traffic, September 2011. 9
Slide 10: Value to Customers - Levels of Consumer Engagement
Value to Customers - “Levels of Consumer Engagement” Commercial in Confidence For personal use only Measures of consumer interaction with a listing Views PROPERTY DETAILS PROPERTY PROPERTY MAP Interactions that indicate an initial PAGES CAROUSEL VIEWS FLY-OUTS interest in a property Engagement PROPE
Slide 11: In summary
In summary Commercial in Confidence For personal use only ✓ It’s the same audience - measured differently. ✓ realestate.com.au remains the leading residential property site across the new Nielsen Online Ratings and existing Market Intelligence measures. ✓ realestate.com.au maintains a significant le
Slide 12: Disclaimer
Disclaimer Commercial in Confidence For personal use only No warranty is made by REA Group in relation to the information in this Investor Briefing. The information is not intended to be relied upon as advice to investors or potential investors. Investors or potential investors should seek their own
Slide 13: Investor Briefing - Q&A's
For personal use only Investor Briefing - New Nielsen Online Audience Measurement Q&A’s 15th November 2011 www.rea-group.com Commercial in Confidence