The Beachbody Company, Inc. · NASDAQ:BODI
The Beachbody — Planet MicroCap Investor Conference (April 2023)
21 slides from The Beachbody's conference presentation, Apr 26, 2023
Slide 1: Actively Building Your Health Esteem
Actively Building Your Health Esteem The Beachbody Company Ticker: BODY April 2023
Slide 2: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS This presentation of The Beachbody Company, Inc. (the "Company”) contains “forward-looking” statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense.
Slide 3: Some Key Metrics
SOME KEY METRICS Rounded Numbers as of December 31, 2022 120 1.95M PAID DIGITAL SUBSCRIPTIONS STREAMING PROGRAMS +18% OVER 2019 WITH OVER 8,500 220,000 UNIQUE STREAMING VIDEOS 95.9% AVERAGE DIGITAL RETENTION NUTRITION SUBSCRIPTIONS 55% GROSS MARGINS +60 BPS vs 2019 121M 11 30.1% STREAMED VIEWS MONTH
Slide 4: The only Fitness, Nutrition and Wellness platform
The only Fitness, Nutrition and Wellness platform FY2022 Key Metrics: • Revenues: $692 million • Profitable for 21 out of the 24 years history • Digital subscribers: 1.95 million • Gross Margin: 53% • Nutrition subscriptions: 220,000 • Operating in the USA, Canada, UK and France 4
Slide 5: Our Company Mission
OUR COMPANY MISSION Help people achieve their goals and lead healthy, fulfilling lives. For over two decades, the company has achieved that mission through the power of unparalleled at-home fitness and meal planning content, the creation of iconic brands and community, and innovations in social mark
Slide 6: Substantial Near-Term Global TAM
SUBSTANTIAL NEAR-TERM GLOBAL TAM Operating In a Large and Underpenetrated Market OUR SEGMENTS IN 2023: PERSISTING HEALTH ISSUES HEALTHY DESSERTS $231 BILLION OPPORTUNITY TOTAL ADDRESSABLE MARKET 74% of adults in the US are 76% of adults in the US claim to IN BILLIONS overweight—this presents$49B
Slide 7: Our Vision and Transformation
OUR VISION AND TRANSFORMATION Health Esteem — A New Health and Wellness Category How did we define How do we plan to We believe that we are our transformation? address this? uniquely positioned to help with the top-5 new Market opportunity: Moving to one digital app 74% of US adults remain years
Slide 8: The Imperfection Economy Is Not Working
THE IMPERFECTION ECONOMY IS NOT WORKING Source: General Social Survey, NORC, Global Obesity Observatory 8
Slide 9: Health Esteem
HEALTH ESTEEM The Only Holistic Wellness Subscription Platform Nutrition & Supplements $100 monthly AOV 220K subscriptions Digital Streaming Platform $119 annual membership (moving to $179 annually) 1.95 million subscriptions at Dec 31, 2022 Digital Streaming & Nutrition Programs Personal Developmen
Slide 10: BODi Blocks
DIGITAL PLATFORM CHANGES: In addition to the 120 Programs and the 8,500+ individual workouts, we are launching BODi BLOCKS BODi Blocks Follows Block periodization: scientifically- backed workout method of 3 weeks x 5 days working out, and 1 week of recovery NEW DIGITAL FITNESS PROGRAMMING Expe
Slide 11: Mindset
DIGITAL PLATFORM CHANGES: The Key to Unlocking the MINDSET 74% of the US Adult Market Our Strategies for 2023: • Launching Positive Mindset monthly master classes • Incorporating motivational videos into the BODi Block routines: start the week with a QuickShift short video, and end the week with a T
Slide 12: Healthy Desserts
HEALTHY Historically, we upsold fitness customers DESSERTS with Nutrition or focused on starting a Total Solution, which includes Fitness and Nutrition EAT MORE SUPERFOOD DESSERT We intend to address in 2023 the emerging $48B Healthy Dessert market Extending the positioning our core brand Shak
Slide 13: Our Desired Financial Model
OUR DESIRED FINANCIAL MODEL Product Lines (blended GM at 65–70%) • Digital: 1.95 million subscriptions x ARPU of $119 at ~80% GM (ARPU increasing to $179) • Nutrition: 2/3 subscriptions with 220,000 x $100 AOV x 12 months at ~60% GM (1/3 stand alone orders) • Bikes: aim for break even with LTV of
Slide 14: Re-inventing Our LTV to CAC Model for 2023
RE-INVENTING OUR LTV TO CAC MODEL FOR 2023 ROUTE TO MARKETS (CAC) HEALTH ESTEEM FLYWHEEL LTV KEY LEVERS Coach network MINDSET Pricing – variable commission ATTRACT NEW SUBSCRIBERS Margin/costs CRM (20M+ social media following) – $0 costs FITNESS Retention SHARE RESULTS Direct acquisition (media) Pro
Slide 15: Our Social Media Following
OUR SOCIAL MEDIA FOLLOWING AS OF FEBRUARY 2023 Company Micro-Influencers (Coaches/Partners) Beachbody/BODi Shakeology BODiCoach411 Carl Daikeler Emily Fauver Natasha Pehrson Hailey Peters Jess Dukes 4.3M 1.0M 0.8M 0.4M 4.9M 2.3M 1.4M 0.6M Super Trainers Shaun T Ilana Muhlstein Autumn Calabrese Joel
Slide 16: Management Team
MANAGEMENT TEAM A Strong, Collaborative Team with Extensive Experience Carl Daikeler Kathy Vrabeck Marc Suidan Michael Neimand Co-Founder, Chairman & CEO Chief Operating Officer Chief Financial Officer President, Beachbody Jennifer Schwartz Matt Halpern Christina Cartwright Kit Boyd SVP Digital Prod
Slide 17: Recapping Our Q4-22 Highlights
RECAPPING OUR Q4-22 HIGHLIGHTS Making Financial Progress on Our Strategies Q4-22 Net Loss of $44.9M and Entered into a $50 million debt Adjusted EBITDA of $3.5M financing agreement with Blue Torch Capital, with the potential to Reduced operating cash use to increase by another $25 million $10
Slide 18: Our Tracking Record of New Businesses
OUR TRACKING RECORD OF NEW BUSINESSES At Each Major Pivot, We Accelerated Our Path to a $1B in Aggregate Revenues YEAR YEARS YEARS OUR KEY PIVOTS LAUNCHED TO $100M TO $1B P90X Franchise 2000 5 17 Shakeology 2009 3 7 BOD 2016 1 6 BODi Health Esteem 2023 1* 4* *Forecast. 18
Slide 19: Net Loss to Adjusted EBITDA Reconciliation
NET LOSS TO ADJUSTED EBITDA RECONCILIATION 19
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