Southern Cross Media Group Limited · ASX:SXL
Southern Cross Media — Investor Presentation (December 2024)
14 slides from Southern Cross Media's investor presentation, December 2024
Slide 1: Reach Amplifier
Reach Amplifier.
Slide 2: Overview
av OVERVIEW Audio works effectively at every stage of the marketing funnel. In “SCAiQ: Audio Reach Amplifier’, we review ad- supported audio’s ability to increase a campaigns’ scale, to better impact the top of a marketing funnel. This document analyses Australia’s total audio ecosystem’s scale and
Slide 3: Ad-supported audio is made up of
Ad-supported audio is made up of: Commercial Radio * Streaming Live Radio * Streaming Music * Podcasting SCA‘) l
Slide 4: Australia's audio media owners
Australia’s audio media owners oy SOUNDCLOUD Ey colesradio
Slide 5: More Australians are listening to more audio, across more devices
More Australians are listening to more audio, across more devices. SCA‘) Source: CMV March '22 release (le, Survey 10 2021, National. P14+) Total Audio Users = Broadcast Radio, Online Music Streaming, Online Radio streaming or PodcastP7D hy % Audio listeners 40% 24% 49% Listened to audio ona mobile
Slide 6: Audio is ubiquitous across all major segments, particularly the critical 25-54 demos
Audio is ubiquitous across all major segments, particularly the critical 25-54 demos. Age 282% 78% Gsar Psarn B 1% 1417 18-24 25-39 40-54 55+ Gender Location p 81% 4 77% | s0% AR 76% SCA‘) Sensof Song GUS RETEMMEETMEM ENE TOTS
Slide 7: Maximise reach using total audio
Maximise reach using total audio.
Slide 8: What planning tactics maximise a campaign's reach?
“What planning tactics maximise a campaign’s reach?” Each digital audio format extends audio’s reach. ® 77% 8,132,000 00} (8) Commercial Radio Online Radio Streaming 74% 7,803,000 el (3) ro) Commercial Radio 68% Commercial Radio Podcasts 7,152,000 —, Tals @ © 78% Commer i a. 8,166,000 ‘commercial Ra
Slide 9: 25-54: Audio's reach potential is 24% greater than commercial radio alone
25-54: Audio’s reach potential is 24% greater than commercial radio alone. Commercial Radio Ss eGo fy 8,835,000 Online Radio Streaming Podcasts Free Music Streaming —— EX) Commercial Radio ® e Q 8,486,000 Online Radio Streaming Podcasts Commercial Radio ® 8,132,000 Online Radio Streaming — EX) Comme
Slide 10: 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Slide 11: Audio usage by time of day
80% 70% 60% 50% 40% 30% 20% 10% 0% 6-9am 9am-12pm 12-3pm 3-6pm 6-10pm 10pm-Midnight
Slide 12: What's Next...
What’s Next... SCAiQ: Driving Consumer Actions Radio’s history of driving call-to-action is bolstered by digital audio’s targeting and tracking capabilities. 12
Slide 13: Notes & Citations
Notes & Citations SCA‘) CMV Database AUDIO CHANNEL BUILD DETAILS: * Radio: Media Summary- Any Commercial Radio P7D + Commercial on-demand music streamers: Online Music Streaming Services P7D (Includes Google Play Music; or iTunes; or SoundCloud; or Tidal; or Spotify; or Vevo; or Apple Music; or Amaz
Slide 14: Notes & Citations
Notes & Citations SCA‘) CMV Database Page 8&9 Nielsen CMV National Survey 10 2021. P25-54. Universe: 10,523,000. Combined unduplicated reach of 2 or more audio channel combinations using the OR function. Audio channels are based on the above channel builds. Commspoint Influence Page 10 Radio $9.91 2
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