Kubient, Inc. · OTC:KBNT
Kubient — IPO Roadshow (July 2020)
19 slides from Kubient's IPO roadshow presentation, Jul 30, 2020
Slide 1: Transforming Digital Advertising
Transforming Digital Advertising July 2020
Slide 2: Free Writing Prospectus and Forward-Looking Statements
2 Free Writing Prospectus The presentation highlights basic information about the Company and the proposed initial public offering of securities to whi ch this communication relates. Because this presentation is a summary, it does not contain all of the information that you should consider before i
Slide 3: Proven Leadership Team
Proven Leadership Team F ou n d e d in 2017 CFO Josh Weiss CEO Peter Bordes CSO Paul Roberts CDO Chris Andrews CTO Pavel Medvedev Digital veterans with 100+ years combined industry experience 22 team me mbe r s / 3 /
Slide 4: Experienced Board of Directors
Experienced Board of Directors Guided by successful executives who have grown startups to major brands and made invaluable contributions to companies boards. 4 Elisabeth Demarse Christopher Smith Jeannie Mun Grainne Coen Paul Roberts Peter Bordes
Slide 5: Investment Highlights
6 Investment Highlights Proven management team and board of directors with deep industry experience Proprietary Technology KAI ad - fraud prevention RTB digital out of home 1 Massive market with $3 84.9 B in 2020 revenue 2 Over 570M internet devices analyzed , verified and databased 1 Provisional Pa
Slide 6: Digital Advertising Marketplace Overview
Digital Advertising Marketplace Overview BUYERS [Advertisers] • Brands, ad networks & advertising agencies. • They use Demand - Side Platforms to purchase digital ad inventory through an automated buying platform like a stock exchange. SELLERS [Publishers] • Website and mobile app owners & other dig
Slide 7: The life of a programmatic RTB ad impression
300 The life of a programmatic RTB ad impression 7 When E veryone Gets the Same 300 Milliseconds Publisher may find information it has stored on Peter. Publisher sends info to its ad server. If a direct, targeted ad campaign is available, an ad is served. 3 0 If not, the ad server attempts to match
Slide 8: Digital Transformation is Driving Unprecedented Digital Advertising Growth
9 Source : https://www.emarketer.com/content/global - digital - ad - spending - 2019 In 2020, $384.9 Billion digital ad spend surpassed traditional advertising for the first time while growing to $517.5 Billion in 2023 $283.3 $333.2 $384.9 $435.8 $479.2 $517.5 2018 2019 2020 2021 2022 2023 45.9% 50.
Slide 9: Industry Problems
Industry Problems Ad Fraud In 2019, advertisers lost $42 billion to ad fraud 1 Ad fraud is when an ad is displayed to a fake website or bot to falsely inflate web traffic numbers & sell false advertising space. Current machine learning & fraud prevention solutions can only identify such fraud AFTER
Slide 10: What We Do
What We Do What We Do 11 Audience Cloud marketplace & infrastructure Single point of entry for buyers and sellers to transact directly in a real - time transparent environment across all channels and formats of digital advertising (desktop/mobile/CTV/DOOH) Make efficient markets by simplifying real
Slide 11: APNEWS.COM Case Study
APNEWS.COM CASE STUDY The Audience Cloud optimized AP News’ revenue yield, driving a 50% increase in CPM BEFORE - Inefficient 6 - step process with too many players and fees, leading to lower revenue AFTER - Streamlined Kubient 3 - step process removes inefficiency & reduces fraud yielding a higher
Slide 12: How We Do It
How We Do It We build technology to eliminate friction points, maximize ROI for advertisers, and empower publishers to capitalize on the value of their audience. 16 Auction Technology Faster speed allows buyers and sellers to execute more efficiently KAI Fraud Prevention Machine learning powered pre
Slide 13: Industry first pre-bid ad fraud detection & prevention
Industry first pre - bid ad fraud detection & prevention Addresses the $42 billion fraud problem Reduced ad fraud by 32% for global marketing company Zero increase in latency 13 Our technology is powered by deep learning algorithms, the latest advancement in machine learning which allows us to inges
Slide 14: KAI's Real-Time Fraud Index
KAI’s Real - Time Fraud Index 14 Self - learning neural network always getting smarter Changing discussion from fraud identification to fraud prevention Digital fingerprint on 570+ million internet devices Reduced a d f raud by 32% for global marketing company
Slide 15: Our Partners
Our Partners span the entire digital advertising & media supply c hain. These partners share our vision of a transparent and fraud free ecosystem. 15
Slide 16: Diversified Business Model
Diversified Business Model 17 Strong growth reflected by fixed cost structure & scalability of the business and industry • Advertising Marketplace • Digital Out of Home • KAI Fraud Prevention • Ad Serving • Audience Desk* • Audience Data Storage* Diversified revenue base: Distribution across custome
Slide 17: Growth Strategy
Growth Strategy 18 Expanding our salesforce to accelerate greater marketplace participation and secure new customers Launching and scaling our reach with advertisers by introducing real - time auctions to the DOOH market Continue to enhance and develop our technology to improve adoption by publisher
Slide 18: Q1 2020 Results and Financial Snapshot
$106,422 $177,635 $1,381,913 $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 $1,600,000 2018 2019 Q1-20 18 Q1 2020 Results Net Revenues Trajectory For the Three Months Ended March 31, 2020 Net Revenues $ 1,381,913 Operating Expense: Technology 480,401 General and Administrati
Slide 19: Contact Us
Contact Us Gateway Investor Relations Matt Glover & Tom Colton Kubient@gatewayir.com 19 Peter Bordes, CEO Peter.Bordes@Kubient.com 917.776.0662