Slide 1: SkiStar AB Q2 2024/25 presentation
SkiStar AB Q2 2024/25 presentation March 19, 2025
Slide 2: Agenda
Agenda • Introduction • Q2 highlights • Q2 in numbers • Outlook: Going forward • Summary
Slide 3: Introduction
Introduction ¢ sxHistar
Slide 4: Our Position
Our Position As the leading holiday organizer for Scandinavia, our vision is to create memorable mountain experiences all year round 8/10 SATISFIED EMPLOYEES 8/10 SATISFIED GUESTS 4,693 NET SALES MSEK 79% HAVE PURCHASED/ DOWNLOADED THEIR SKIPASS DIGITALLY 95% HAVE CHECKED IN DIGITALLY TO THEIR ACCOM
Slide 5: Financial targets
Financial targets Leverage Organic growth Operating margin Net Debt/EBITDA Dividend 6% 18 % < 2.5x 40-60 % FY 23/24 10 % 16 % 1.7x 46 %
Slide 6: Sustainability targets
Sustainability targets By year 2030 Activity and recreation Ecosystem and impact Dialogue and interaction 7 + [TBU] million skier- and 50% Contribute to activity days climate reduction sustainable development throughout the value chain 23/24 6.4 Million +17 %* 92% …of our supppliers have signed our
Slide 7: Strategic initiatives to reach our financial targets
Strategic initiatives to reach our financial targets Development of all year-round operation, increased capacity and more attractive destinations will continue to drive visits Strengthen margin and growth by dynamic pricing and increased average spend Increase number of commercial beds Secure sustai
Slide 8: Q2 Summary
Q2 Summary ¢ ) sxHistar
Slide 9: Q2 Highlights
Q2 Highlights • Best Q2 ever - result driven by a high interest for skiing holidays • Strong interest and a prioritized holiday for Swedish and International guests to spend time at SkiStar • Expansion and construction projects –both from SkiStar and others bring more beds into our popular resorts •
Slide 10: Q2 Highlights
Q2 Highlights • Organic growth +5% with increased operating margin to 23.8% (21) • Organic growth +8% (excl exploitation income) with increased operating margin to 23,4% (excl exploitation gains) • Record high operating profit SEK1,200 Million (1,072) • Digitalization continues to grow +13% • Proven
Slide 11: International guests drive average spend
International guests drive average spend Winter 24/25 11
Slide 12: Retail Growth FY18-25
Retail Growth FY18-25 500 000 +174% 450 000 400 000 350 000 300 000 250 000 200 000 150 000 100 000 50 000 - 18/19 19/20 20/21 21/22 22/23 23/24 LTM
Slide 13: High digital engagement Q2
*Data analytics sources GA4 High digital engagement Q2* Year 2024/2025 2023/2024 Change Period Q2 Q2 YoY No. of sessions SkiStars digital platforms 18,3 M 16,2 M + 13% No. of users SkiStars digital platforms 4,7 M 4,5 M + 4% Conversion rate 2,4 % 2,7 % - 11% Total no. of SkiStar Members on 28 Feb 20
Slide 14: Net Sales development
Net Sales development • A strong Q2 2024/25, with a calendar effect that implied three weeks for our holiday quests, but 1 less day during Feb. • ATH for 9 of 15 days during Christmas holiday • The occupancy rate was high and touched 100% at several destinations during Christmas holiday and solid oc
Slide 15: Net sales per Category, Q1 & Q2 2024/25 (MSEK)
Net sales per Category, Q1 & Q2 2024/25 (MSEK) +5% y-o-y Increased capacity (Hundfjället) + Revenue growth +10% +8% y-o-y (excl improved concept Volume & price exploitation income) 3 400 Number of sold ski days +3% y-o-y (6-8 days and ALL year) 3 200 22 5 25 42 13 7 3 000 3 000 121 - 17 - 69 2 850 2
Slide 16: Operating profit per Segment, half-year 2024/25
Operating profit per Segment, half-year 2024/25 +20% 800 • Operations of Ski Resorts has had a 37 9 718 solid performance and high volumes 700 71 and corresponding net sales of 601 SkiPass, accommodations, retail and 600 ski rental. • Property Development was affected 500 by a capital loss last year
Slide 17: Operating profit development
Operating profit development • Improved Net Sales had a positive impact on Operating Profit (EBIT) that improved 17,2% • Challenging weather conditions during Jan-Feb and more preparations and snow production than usually • Higher costs for electricity and staff
Slide 18: Seasonality impact
Seasonality impact 3 000 35% 2 500 29% 30% 2 000 25% 22% 1 500 19% 20% 18% 18% 17% 1 000 16% 16% 15% 14% 14% 14% 15% 500 10% 0 5% -500 -1 000 0% Q3 21/22 Q4 21/22 Q1 22/23 Q2 22/23 Q3 22/23 Q4 22/23 Q1 23/24 Q2 23/24 Q3 23/24 Q4 23/24 Q1 24/25 Q2 24/25 Net Sales 1 536 224 177 2 350 1 409 345 220 2 6
Slide 19: Cash flow
Cash flow Investments (net) Cash flow from operating activities was high during Q2 and amounted to 1 422 MSEK (1 356) driven by a solid operating profit together with positive impact from working capital. During Sep-Feb, cash flow from operating activities amounted to 1 705 MSEK (1 578). During the
Slide 20: Net Debt/EBITDA structure
Net Debt/EBITDA structure High cash flow from operating activities has contributed to a reduced net debt position and a corresponding leverage (Net debt/EBITDA) that amounts to 0,6x on 28 Feb (1,2x). Interest bearing debt amounted to 704 MSEK (1 241) and EBITDA LTM was 1 193 MSEK (1 054).
Slide 21: Summary Q2 2024/25
Summary Q2 2024/25 • Positive calendar effect during Christmas and new year, contributing to a high customer demand • ATH for 9 of 15 days during Christmas holiday and solid occupancy rates during the winter sports SUMMARY 2024/25 2023/24 2024/25 2023/24 2023/24 holiday MSEK Dec-Feb Dec-Feb Sep-Feb
Slide 22: Sustainability
Sustainability 429 (696) ton Co2 from SkiStars operation 25% of suppliers has climate target Global Sustainability Ski Alliance 22
Slide 23: Our vision — to still be here
Our vision — to still be her years Sdlen VEMDALEN ARE HEMSEDAL TRYSIL STOCKHOLM
Slide 24: Outlook – going forward
Outlook — going forward ¢ 3 sxHistar
Slide 25: Strategic initiatives to reach our financial targets
Strategic initiatives to reach our financial targets Development of all year-round operation, increased capacity and more attractive destinations will continue to drive visits Strengthen margin and growth by dynamic pricing and increased average spend Increase number of commercial beds Secure sustai
Slide 26: Outlook
Outlook • 50 Years anniversary continues during 2025 • Spring related activities, like gardening, opening of summer houses, golf etc. compete with skiing • Late Easter - challenging to fill up all weeks -5% in booking the last weeks (week 11-18) of the winter season • Investments in Guest Experience
Slide 27: Development of SkiStar's Destinations
Development of SkiStar’s Destinations
Slide 28: Winter 24/25
Winter 24/25 Diff i % Preseason until week 50 -24 % Christmas week 51-1 -8 % January week 2-6 1% Winter vacations week 7-10 0% Spring / Easter week 11-18 -5 % Total -3,1 %
Slide 29: An unmatchable position in Scandinavia
An unmatchable position in Scandinavia Length of groomed slopes Ski resport Skier days SkiPass revenue (MSEK) (km) Sälen 1,885,000 493 82 Åre 1,357,000 408 191 Trysil 1,308,000 336 78 Vemdalen 887,000 244 52 Hemsedal 642,000 189 54 Branäs 602,928 137 23 Hafjell 715,500 216 44 Idre Fjäll 558,995 126
Slide 30: A 50-year Love Story
A 50-year Love Story Together with our guests and employees, we celebrate 50 years of love for snow, joy and community • A marketing campain – For all ski-lovers. For all times. • SkiStar Cup – ski competitions all season, for all guests, with full integration in SkiStar Games. • Stories from the em
Slide 31: Mountain holidays in Scandinavia continue to be an obvious choice for many
Mountain holidays in Scandinavia continue to be an obvious choice for many
Slide 32: Together for White Winters
Together for White Winters 32
Slide 33: SkiStar
sHistar Sdlen VEMDALEN ARE HEMSEDAL TRYSIL STOCKHOLM
Slide 34: Disclaimer
Disclaimer This presentation has been prepared by SkiStar AB (publ) (the “Company”) solely for use at this presentation and it is furnished to the recipients solely for their information. It may not be reproduced or redistributed, in whole or in part, to any other person. The presentation does not c
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