Yara International ASA · OSL:YAR
Yara International ASA — Investor Day (November 2007)
7 slides from Yara International ASA's investor day presentation, Nov 20, 2007
Slide 1: Downstream key characteristics
Downstream key characteristics Key financials (USD million) 500 7,000 z Sales, marketing and distribution, plus 444 local production sites close to key 450 customers Downstream strategy 400 350 6,000 5,000 319 311 305 300 260 4,000 z Third party and JV sourcing and sale 250 of all fertilizer product
Slide 2: The evolution of the Downstream concept
The evolution of the Downstream concept Downstream’s role in the Yara business model From production outlet to business in its own right EBITDA, pro forma until 2005 From Product push… …to Market pull z Knowledge Margin USD millions Local market knowledge Production push Crop specific marketing 1,
Slide 3: Kemira GrowHow products integration into Downstream concept
Kemira GrowHow products integration into Downstream concept: Yara’s domestic marketing concepts Combining scale and knowledge Premium Offering focus - depth Yara Yara Front Front “Mainstream” focus - breadth office office Importer / Importer / z Reposition of KGH overseas Competing Wholesaler Compet
Slide 4: Sales Volumes by Market and Product
Sales Volumes by Market and Product Yara enjoys an unrivalled global presence Volumes last 12 months (ex. Kemira GrowHow) Global presence... 20.1 million tons • Limits seasonality Northern Europe 5.6 NPK 7.7 • Asset utilization Latin America 4.6 Nitrate 4.8 • Market knowledge Southern Europe 3.9 Ure
Slide 5: Components in Yara's Growth Strategy
Growth Market initiative: Brazil Components in Yara’s Growth Strategy Combining organic and step growth Mature Markets Itaqui North America Europe 1% Distribution Growth Markets 9% Recife China India Brazil Other Industrial applications Aratu The The centre centre is is where where 74% Yara Fertibra
Slide 6: The Yara Downstream concept – balancing end user needs with competitive strengths
Mature Market initative: North America The Yara Downstream concept – balancing end Scale and knowledge in a high tech market user needs with competitive strengths Understanding farmers needs Match needs with Yara competitive strength Identification of value chain Optimize local business model and pr
Slide 7: The Premium Offering concept - Creating shared value
The Premium Offering concept - Creating shared value Downstream value drivers Shared benefits z Supply/demand balance in local markets = Increased profit z Continuing growth in wealth and dietary habits – focus on food quality z Customer and supplier alliances z Scale in local distribution and marke