Madup, Inc. · KRX:0039P0
Madup — Investor Presentation (2023)
37 slides from Madup's investor presentation, Feb 24, 2023
Slide 1: Digital Marketing Group Ad-Tech No.1 for Your Innovative Growth
DIGITAL MARKETING GROUP AD-TECH NO.1 FOR YOUR INNOVATIVE GROWTH MADUP mM SEARCH&DISPLAY&VIDEO AD MEDIA PLANNING. DIGITAL ANALYTICS MEDIA PLATFORM. 2023 MADUP Inc. All Rights Reserved.
Slide 2: Index
DIGITAL MARKETING GROUP INDEX. O1 | S|AtA7H 02 | SroojEle# AES 01 SIA} 184 01 SelOOlEIB ABS 02 AAA 03 | AIA 04 | Tech&Data HES 01 Operation 02 Analy 03 Repo MADUP
Slide 3: 01. Company introduction
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Slide 4: Madup: Ad-tech No.1
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Slide 5: Growth chart 2015-2022(E)
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Slide 6: Creative, data-driven algorithm and AdOps platform
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Slide 7: APSS} B HEOLE| 40] 7}
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Slide 8: Tech&Data
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Slide 9: Tech&Data Operation
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Slide 10: Tech&Data Analysis
3 Tech&Data 424 @Analysis CHAZ SAS] HEV) OHS Aol] Sel 27k GIO|E rote-S eto eS HALA JAS slst A] MEtS AALSHLICL COPE] AAVES aA » Step 01 Step 02 Step 03 Step 04 7a +e CO[E BA QApOlE ES HOE] WAS CHAZ SAY El = SY EY HOLS gt rol] 2 ol Alzpet7EA| HAS] SAS FAH OLE] A SHO] Qlo]Aq OHS Bt] AP Ast Sl DATABTECH
Slide 11: Tech&Data Reporting
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Slide 12: Service areas
4 HEA SASS Ad-techS HHEto = St njifel A}248!2| M}Af9l eolefoy 2817 OfEsO1 Ata OSS TAPS ol E ul NaS JBOw ofBolyect “a Data al7HAfS| Consulting | JIAl Adxt Display AD | SNS Marketing | Video AD Search AD | APP Performance | ATL DIGITAL MARKETING GROUP MADUP.
Slide 13: Media partners
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Slide 14: Partners: agencies and measurement
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Slide 15: Partners: data and measurement tools
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Slide 16: OSD} Sha)
DIGITAL MARKETING GROUP MADUP. OSD} Sha) O|0| SU 7] ya OF SAT $k fea) a S. AFHES! DAES i 30% 0| 40} Ss Sa otSUCt MUSINSA SOCAR
Slide 17: Clients
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Slide 18: Client logos
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Slide 19: SS WA Bee
7 SS WA Bee 202014, BES Buel 2S 24st DIGITAL MARKETING GROUP MADUP.
Slide 20: 02. Service introduction
02. ArlqOlE|e AFA
Slide 21: Creative
1 Creative OVSAS DHA SSS SelolfojE[Hs ry shot A[SrStL|Ch TAS] AZO BASE “4 SeIOPOLE|e Ht HESS BRO] MES USPS BSA \ Oe SHoo] SSorT VWSLICh. / SN set | HES wlglzal|Alx| oOR \ | HRS JAS SOE JID Zte1S Voie r \ GIS I} SS SLICh / = 7 / MBS SHE, oyAIS zeystCEbE OYE PO] aMHAAS wHELO SSH SalOHO|E| EA cay | AOS
Slide 22: AD} ScHS}= 2] st TYAS] USPS} AHA E}2O] S'S oVAIge 7]
2 aA AD} ScHS}= 2] st TYAS] 2 USPS} AHA E}2O] S'S oVAIge 7] Kea] 71S] SE APE TES A ° a of OAH SIASHE! ATH] A/B ASS Sol SSS Seis} Sich me 27BANt zyOLEOIA B 2c FF nae HEIN! DIGITAL MARKETING GROUP MADUP.
Slide 23: Seas
3 Seas <ETING GROUP MADUP.
Slide 24: 04. Tech&Data
04. Tech&Data M4
Slide 25: Tech&Data Operation
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Slide 26: Operation: MPA (Madup Pro Algorithm)
1 Operation @MPA(Madup Pro Algorithm) DHEeoro] A| ABMow el 2| io] of eH eet) 2AAIZE Bt Bal OLE] AL Se MOw 24Alzt at eel Leak [4BAC S43} Sae|5 | Ws CPA Ws CPI ED aS Epa 27.3% 35.1% 55.6% YES | AlZtcH Olt 22h ( tCPA 2 a) C Running =) YES OIA O| aap (Running 9) =rp re YES | i NO | | CofC BB) GAhstse GF
Slide 27: Operation: MADUP ON-AIR
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Slide 28: Operation: AURORA Solution
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Slide 29: Operation: AD-ADVISOR
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Slide 30: Reporting
2. Reporting AIASH O|A} IAS OS} AHS} ALPS} El CO|E] LY A} ALA|2-ow w[Boho} 2 T ise SMtaee He, HE Sola} AAS OL AOR MHA nae] Mats SIcHSpsHL Ich EOJE] AIZtS} CHAPS AS [OLE Al2tSh] ARUAOMOS We At Ag Ats [MADUP 2|28] Teas ] \ plSdkn Beet 81-278 AR \ \ DATA AlS 49 22} 2 KPI SIS [st Qlapol|e sta \ FOE Ole}
Slide 31: Reporting
2. Reporting Sta QA DI ECE Ztorst Ae|OO|EE, HELE BA ABE S 74S] L|Aol Se CYA|#OS Tasoof Sect CHAS AYAEOFO|A both eee DIGITAL MARKETING GROUP MADUP.
Slide 32: Analysis
3 Analysis CHAZ SAS] HEV) OHS e0l| SEI 27k GIO|E ropes Helos HALA AYS Piet SAS] BEES MALAI ICY COE] ASE HA Step O1 Step 02 Step 03 Step 04 7a +e CO[E BA QAOlE ES CJOJE} = CHAZE SAI El aIMRIAB Sey AISHS AL El ooley A Wet, 22 LE CIOS tel 4 Re Az DAS] SAS FAH OLE] A SHO] QlofAq OHSS Bt] AP AS El DATABT
Slide 33: Analysis: iOS 14.5 response
3 Analysis @IOS Hs Wael SHOHE Cle ope at HSS SABE eS Oe Ht s| Saw BA 10s 14.5 Aelol= ATT HI =9} q / Facebook \ Paid Ske ole / ATT S2|H/ 82}, A/S eat PSLORM O74 S Facebook2& elt 44/4 a DIGITAL MARKETING GROUP MADUP. olol pean faa a Aielas HS A|choll Aetet Cla S oss me a S28 AS 529 4S = CP130% SS 71M
Slide 34: Analysis: Markov Chain
3 Analysis @Markov Chain of 24 MEA 7/0] PHO] sts Hest Fis : Last ia one ma 7 aaille et meh eae ae va BAS] Web-App 25 ClOlELS Set Soto 2} OWA 7/ASS SUSE OLAS uN, 254m io znd] fe} | 7 +HE DE Al SEBS EB ABZ! OfA0l] SS TIES ASStO| Amo! A] ADS AAMSILICH Markov Chain ol 22 DH AS > OHA] HIS HS} Campaign Y
Slide 35: Analysis: Paid & Organic
3 Analysis @Paid & Organic BAHEAY Paid-Organic OHAIZF2| 2YAC! Oe 71S 710431 210] OL OAS] ZS (ex 40} Anal DA) Bete olalse 7A} APY O74 ols Sh BPYOIA ASAIO Selsfol oes Aelet Ich B7/ ALLA] ZERIOIA AB Saha ae AWWA AMY DA U8 = SHEWM One FO] AWM DA 82 A/S SHE BA SS Hl ( Before ) ( After Bz CPC 3008 Wz CPC
Slide 36: Analysis: App Event flow
3 Analysis @App Event flow #44 3rd Party 2174 [HIE cO|E] 7| Ht sla lol A oMee Bet oa ain en sor + 22} HzO] ALCHAY [47 I Ol A O|MIES Sst Se! ulZ0|, A47[& BO|HES SS Gol y/40| AteyAjoe SS Has & 7 ie Event Flow #43 = 2M2l Event flow7t =! += b]4719| of=ts0| 74 st OlAFOJE ES > Event Flow 2121S SéH, 2 O|C/
Slide 37: Thank You / Contact Us
DIGITAL MARKETING GROUP M A D U P Thank You Contact Us T 1522-1060 20F, 4, Seocho-daero 74-gil, F 02-6442-7239 Seocho-gu, Seoul, E contact@madup.com Republic of Korea 2023 MADUP Co. Ltd, All Rights Reserved,