Psq Holdings, Inc. · NYSE:PSQH
Psq — Colombier Acquisition — SPAC Merger (April 2023)
32 slides from Psq's SPAC merger presentation, Apr 20, 2023
Slide 1: Investor Presentation April 2023
) PublicSa. America’s Marketplace Investor Presentation April 2023 Proprietary & Confitential - Oo NotDistribute
Slide 2: Disclaimer
A Eee Disclaimer This Presentation has been prepared in connection making an evaluation with respect to a proposed business combination (the “Transaction’) between Colombier Acquisition Corp. ("Colombier”) and PSQ Holdings, Inc. ("PublicSq.”). This Presentation does not purport to contain all of the
Slide 3: Disclaimer
ener Disclaimer While the information contained in this Presentation is believed to be accurate, no representation or warranty is given or made, express or implied, as to the achievement, reasonableness, completeness or accuracy of, and no reliance should be placed on, any projections, estimates, fo
Slide 4: Disclaimer: Additional Information and Where to Find It
ener Disclaimer Additional Information and Where to Find It In connection with the Proposed Transaction, Colombier intends to file a registration statement on Form S-4 with the SEC, which willnclude a preliminary prospectus with respect to its securities to be issued in connection with the Proposed
Slide 5: Transaction Overview
Transaction Overview Introduction to Presenters PublicSq. Overview Michael Seifert Om CEO & Chairman “JH RANCH m= Transaction Consideration Nick Ayers RG& seeracs Director ea veeaAm Capital Structure Colombier Acq n Corp }) Omeed Malik sale TBaLy CALLER, F CEO&Chairman Fran u ae als wnership (789: f
Slide 6: Colombier a Value Creating Sponsor Partner
Colombier a Value Creating Sponsor Partner Team Brings Significant Operating Experience and Thought Leadership Colombier Leadership Team Track Record of Shareholder Value Creai Ryan Kavanagh Director Jonathan Kiedan Director LS Eddie Kim Director Founder and CEO of Farvahar Partners, a boutique inve
Slide 7: Our Vision
Our Vision Great companies are not created. They rise as a force of conviction. They are rooted in a worldview, and if done right, they rarely ask us to believe — they are simply believable. As an idea grows into a movement, it changes hands. It moves from the founders to team members, early adopter
Slide 8: PublicSq. is Changing Everything
PublicSq. is Changing Everything. PublicSq. is the marketplace that empowers like- minded, patriotic Americans to discover and support companies that share their values, 65% of Americans say that they're very or extremely proud to be an American. We believe that corporate America's recent embrace of
Slide 9: The PublicSq. Platform
The PublicSq. Platform In less than ten months since our nationwide launch in July of 2022, PublicSq. has become the largest values-aligned marketplace of pro-America businesses and consumers... and we're just getting started. By the Numbers 04/19/2023 635,000+ 49,000+ Active Consumer Businesses Mem
Slide 10: Impressive Growth And Engagement
Impressive Growth And Engagement Active Consumer Members 41% Growth 14,258 24,296 86,640, suai Bava e072 20/2 Waisv22 277s S/SV2BANB/23 49,000+ 46,568 Total Businesses 23% Growth 398 + avai wrsve2 6/50/22 9750722 weave wars srevesana/es Avg Daily 89,843 ses%Growth_» 262,843 CLBR Announcement took Un
Slide 11: We Believe
[J PublicSq. We Believe We are united in our commitment to freedom and truth — that’s what makes us Americans. We will always protect the family unit and celebrate the sanctity of every life. We believe small businesses and the communities who support them are the backbone of our economy. We believe
Slide 12: Investment Highlights
Investment Highlights YY Leading mission-driven platform IY Multiple revenue streams to connecting patriotic Americans accelerate financial growth and with like-minded businesses performance [IY Large TAM of estimated 1OOM+ IY Proprietary data and analytics to Americans increasingly ignored enable l
Slide 13: Disconnect Between the Values of Large Corporations and Patriotic Consumers
Disconnect Between the Values of Large Corporations and Patriotic Consumers Creates Significant Market Opportunity Serving an a Unaddressed Cc Publ icSq. Market amazoncom & es yelp-s 9588 MitCap S2B MK Cop HRIive (OS Tne SLTK e804 Mit Cap Progressive Et sy Priorities saurabiaaied Traditional, Pro-Am
Slide 14: Our Solution: PublicSq.'s Values are Aligned with Customers
Our Solution: PublicSq‘s Values are Aligned with Customers Until now, there was no easy-to-access network for values-driven consumers to discover which of the 30M small businesses in the United States are run by business owners with traditional views.° Our mission: be the largest, traditional-values
Slide 15: How it Works: Businesses
How it Works: Businesses When a new business owner signs up for our platform, they're asked to confirm that they respect the core values of PublicSq. By affirming this, our businesses agree that they will not support causes that are in direct conflict with our core values. Businesses that elect to a
Slide 16: How it Works: Consumers
How it Works: Consumers Members download the app, create an account, and are able to search, shop and share values-aligned businesses in their local area and online. Not only does PublicSq. exist as a values- aligned directory, but we're working to make the online shopping experience seamless as wel
Slide 17: Significant Recent Progress
Significant Recent Progress... And We're Just Getting Started tate nationwide Launched Q3 2022 Ambassador Ql! 2023 Prototype of our Program in CA Release of our app in testing, 2.0 Platform & PublicSq. brand Qi 2022 Announcement was finalized of a Business Combination Q3 2021 with Colombier Q2 2022
Slide 18: How it Works: Our Outreach Program
How it Works: Our Outreach Program A curated group of over 350 highly influential individuals have been selected to act as ambassadors and influencers to advocate for our platform and its core values. Our Outreach Program has an aggregate following of 40M+ people. Ambassadors and influencers are sup
Slide 19: Our Business Model
Increase in Revenue Oo PublicSq. App PSQ. Holdings Inc. Our D2C Products 2) Data Trends & ‘Consumer Habits Our Business Model The PublicSq. app serves as our primary ecosystem that connects freedom-loving consumers and businesses with shared values in order to create immediate trust-driven transacti
Slide 20: Our Target Consumer: Holly
Our Target Consumer: “Holly” With over 450,000 active members in our database, we've obtained data (consistent with our privacy policy) on who is using our app — and what they're looking for. Meet “Holly”: A 37 year old, upper-middle class woman with two kids who holds most of the spending power in
Slide 21: Our Roadmap to Success
oO Our Roadmap to Success 24
Slide 22: 2023 Growth & Expansion
2023 Growth & Expansion We believe 2023 will be a key year of development and growth for PublicSq. We plan to launch enhancements to our online shopping feature within the app and a user rewards program that we believe will continue to increase the level of convenience of the transaction experience.
Slide 23: Colombier Transaction Overview
oO Colombier Transaction Overview 23
Slide 24: Transaction Summary
aaa ee Transaction Summary » Up to $173.5M CLBR cash held in trust (subject to redemptions) will be used to Teese 456M fund and accelerate future growth initiatives, pay transaction expenses, and other general corporate purposes Price per share $10.00 » PublicSq, existing shareholders and management
Slide 25: Join us in changing the country — for good
Join us in changing the country — for good. Our goal is to be the premier exchange for the emergence of a new parallel economy that serves pro-American consumers and fuels the growth of thousands of small and medium sized businesses with values similar to Rumble, Black Rifle Coffee, and Chick-Fil-A.
Slide 26: Appendix
oO Appendix
Slide 27: Executive Leadership
Executive Leadership Michael Seifert Chief Executive Officer Michael Seifert is the Founder, CEO, and President at PublicSq. Michael @ recognized thought: leader in the areas of business development, politics, and culture. Michael hes @ proven track record of growth, as the head of the marketing dep
Slide 28: Post-Closing Board of Directors
Post-Closing Board of Directors Michael Seifert Chairman Michael Seifert is the Founder, CEO, and President at PublicSq, Michael is a recognized thought- leader in the areas, of business development, poltics, and couture, Michael has a proven track record of growth, as the head of the ‘marketing dep
Slide 29: Risk Factors
Risk Factors PublicSq’s business is subject to numerous risks, including but not limited to the following: PublicSq, has a very limited operating history, which makes it difficu to evaluate its business and prospects; ‘To date, PublicSq, has not generated significant revenues or achieved profitabiit
Slide 30: Risk Factors
Risk Factors If PublicSq. does not successfully anticipate market needs and develop products and services and platform enhancements that meet those needs, or if those products, services, and platform enhancements do not gain market acceptance, PublicSq's business, operating results, and financial co
Slide 31: Risk Factors
Risk Factors Colombier is subject to numerous risks, including but not limited to the following: The risk that the business combination may net be completed by Colombier’s business combination deadline and the potential failure to obtain an extension of the business combination deadline If sought by
Slide 32: PublicSq. Search. Shop. Share.
) PublicSq. Search. Shop. Share. Investor Presentation February 2023 Proprietary & Confidential - Oo NotDistribute