Freshpet, Inc. · NASDAQ:FRPT
Freshpet — ICR Conference January 2016
24 slides from Freshpet's conference presentation, Jan 12, 2016
Slide 1: ICR Conference January 2016
ICR Conference January 2016 Exhibit 99.1
Slide 2: I. Introduction & Overview
I. Introduction & Overview
Slide 3: Who is Freshpet
We are an innovation driven brand disrupting a huge, growing industry We are positioned at the confluence of pet parenting and consumer health & wellness with a socially responsible brand We are redefining what good pet food is in ways that are intuitive to consumers We deliver a value proposition r
Slide 4: pets. people. planet. This is our commitment
pets. people. planet. The power of fresh natural & simple foods Less processed Acts of kindness Our team Our partners Our families Efficient conservation Renewable energy Sustainable practices Carbon footprint offset At Freshpet, we have a single-minded mission -- to bring the power of real, fresh f
Slide 5: A better, healthier way to develop & deliver pet food
We believe that there’s a better, healthier way to develop & deliver pet food We use only the freshest, most wholesome, human-grade ingredients So we produce ultra premium, fresh pet food for the dogs & cats that we all love in our own Kitchens How we are different…
Slide 6: Our Product Promise
Our Product Promise DOGS WOULD LOVE N ATU RA L AND WOULD KEEP THEM HEALTHY MAKING PET PARENTS FEEL GREAT LESS PROCESSED F R ES H 4 EA LT + Y BIOLOGICALLY/NUTRITIONALLY APPROPRIATE
Slide 7: We are Disrupting the Pet Food Industry
Traditional Pet Food The Freshpet Difference Unchanged for over 70 years 9 years of continuous innovation Wet Dog Food Dry Dog Food Fresh ingredients, with all-natural meats and veggies sourced in North America Gently cooked without preservatives at the Freshpet Kitchens in Bethlehem, PA Unique bran
Slide 8: Relevant To All Major Classes Of Pet Food Retail
Relevant To All Major Classes Of Pet Food Retail Distribution in Stores and Counting(1) Grow Points of Distribution Runway To Expand Distribution Retail Class Some Of Our Customers Pet Specialty Mass Merchandisers Club Traditional Grocery Natural (1) Store Count as of December 31, 2015 1 5 , 0 0 0+
Slide 9: Freshpet Stores Across North America – 15,000+
Freshpet Stores Across North America – 15,000+
Slide 10: Freshpet is Affordable for the Average Consumer
Source: IRI Total US Multi Outlet Average Price latest and brand website feeding guidelines – smallest size for all competitive SKUs listed Leading Brands Freshpet is Affordable for the Average Consumer
Slide 11: Management team
Name Title Years of Packaged Good Experience Previous Experience Richard Thompson Chief Executive Officer 30+ Dick Kassar Chief Financial Officer 29+ Scott Morris Chief Operating Officer 21+ Stephen Weise Executive VP of Manufacturing and Supply Chain 30+ Cathal Walsh Senior VP of Cooler Operations
Slide 12: Freshpet Had a Year Marked by Great Achievements
The Freshpet team delivered strong results across several areas Topline growth % (year end est.)~34% vs. YAG Adjusted EBITDA~100%+ vs. YAG Successful innovation - shredded and baked launches~$10MM+ in revenue Continued improvements across consumer fundamentalsPenetration & Repeat rates Kitchens expa
Slide 13: 2013-2015 CAGR Growth 35%
2013-2015 – CAGR Growth 35% Net Sales CAGR: 35%
Slide 14: II. Value Proposition
Freshpet Il. Value Proposition
Slide 15: The Freshpet Value Creation Platform
6. Brand 1. Product Know-How 2. Manufacturing 4. Freshpet Fridge 5. Retailer Economics 3. Supply Chain The Freshpet Value Creation Platform
Slide 16: We Control the Merchandising Space
Note: Freshpet branded refrigerators as of June 30, 2015 Our Freshpet Fridges allow us unparalleled control over our merchandising space Powerful and distinct brand ambassadors Opportunity for unparalleled communication with our consumers We don’t fight for shelf space with other manufacturers Major
Slide 17: III. Growth Strategy
Freshpet Ill. Growth Strategy
Slide 18: We have four levers for long term growth
Grow Points of Distribution Grow Awareness and Trial New Product Innovation Leverage Scalable Infrastructure 1 2 3 4 We have four levers for long term growth
Slide 19: Grow Points of Distribution
Grow Points Of Distribution Grow Points of Distribution Freshpet is sold across all major classes of retail including grocery, mass, club, pet specialty and natural Opportunity to approximately double store count at existing retail partners alone Substantial runway to penetrate new retail accounts A
Slide 20: Grow Awareness and Trial
Guerilla Marketing Digital & Social Media Differentiated Packaging Retail Merchandising Freshpet Share of Dry and Wet Dog Food Freshpet Toolbox to Connect with Consumers National TV Advertising Source: Market share data as per IRI Approximately 20% of dog owners today have ever heard of Freshpet 2 G
Slide 21: New Product Innovation
New Product Innovation 3 Current New Product Pipeline Innovation Adds Incremental Sales Layers Packaged Facts Fresh and Frozen Food Report (2) Euromonitor Fresh Baked Launched in 2015 Fresh Baked found in dry dog food aisle Made from 100% fresh chicken or turkey No processed animal meals Available i
Slide 22: Leverage Scalable Infrastructure
Freshpet Fridge growth Awareness & adoption New product innovation Incremental Sales Flow Through Increasing capacity utilization Fully-staffed manufacturing team Have historically taken pricing to offset cost inflation Corporate infrastructure in place National TV advertising in place Increasing ef
Slide 23: 2016+ Positioned for Continued Growth
Double digit Topline Growth Double digit Store Growth High double digit Adjusted EBITDA Growth Building out 2015 innovation and new 2016 innovation Developing a sustainable store growth foundation for 5+ years Kitchens expansion phase II completion and startup Improving commitment to Pets, People an
Slide 24: Freshpet 2016 Growth Platform
Freshpet 2016 Growth Platform