Ekitan & Co., Ltd. · TSE:3646

Ekitan & — Q3 FY03/2023 Earnings Presentation

40 slides from Ekitan &'s earnings presentation, Feb 8, 2023

1. Slide 1: Third Quarter of FY03/2023 Supplementary Materials on Financial Results

   Third Quarter of FY03/2023 Supplementary Materials on Financial Results February 08, 2023 EKITAN Co., Ltd. 東証グロース：3646 TSE Growth: 3646 Copyright© 駅探. All Rights Reserved

2. Slide 2: Table of Contents

   Table of Contents 3Q of FY03/2023 Financial results overview: Section 1 P 3 3Q of FY3/2023 (company-wide) Section 2 Financial results overview: P 8 3Q of FY3/2023 (by segment) Section 3 Performance forecasts: FY03/2023 P 20 Section 4 Topics P 22 Appendix P 25 Copyright© 駅探. All Rights Reserved 2

3. Slide 3: Section 1: Financial results overview (company-wide)

   Section 1 3Q of FY03/2023 Financial results overview (company-wide) Copyright© 駅探. All Rights Reserved 3

4. Slide 4: Higher revenues / Lower earnings

   Highlights 3Q of FY03/2023 Higher revenues / Lower earnings Operating Net sales EBITDA profit ＋11.9 % ‐5.2% -19.7% (+/– % YoY) (mil. yen) 2,373 211 2,120 200 74 60 2022 2023 2022 2023 2022 2023 3Q 3Q 3Q 3Q 3Q 3Q Copyright© 駅探. All Rights Reserved 4

5. Slide 5: Higher revenues / Lower earnings: factors

   Highlights 3Q of FY03/2023 Higher revenues / Lower earnings Net sales 2,373 mil. yen +/- % +11.9％ +/- amount +252 mil. yen FY2022 2,120 mil. yen EBITDA 200 mil. yen +/- % -5.2％ +/- amount -10 mil. yen FY2022 211 mil. yen Operating profit 60 mil. yen +/- % -19.7％ +/- amount -14 mil. yen FY2022 74 mil

6. Slide 6: Consolidated Profit and Loss Statement

   Consolidated Profit and Loss Statement 3Q of FY03/2023 Consolidated Profit and Loss Statement 2022 2023 +/- (mil. yen) Proportion Proportion +/- % 3Q 3Q amount Net sales 2,120 100.0% 2,373 100.0% ＋11.9% ＋252 Cost of sales 1,393 65.7% 1,674 70.6% +20.1% +280 Gross profit 726 34.3% 698 29.4% -3.8% -27

7. Slide 7: Consolidated Balance Sheet

   Consolidated Balance Sheet 3Q of FY03/2023 Consolidated Balance Sheet (mil. yen) 2022 2023 +/- 2022 2023 +/- ４Q 3Q amount ４Q 3Q amount Total current liabilities 403 384 -19 Total current assets 2,422 1,800 -622 Total non-current liabilities 298 261 -37 Property, plant and equipment 70 67 -3 Total li

8. Slide 8: Section 2: Financial results overview (by segment)

   Section 2 3Q of FY03/2023 Financial results overview (by segment) Copyright© 駅探. All Rights Reserved 8

9. Slide 9: Proportions by segment

   Proportions by segment 3Q of FY03/2023 Proportions of Advertisement Platform Business became larger, growing as a new pillar of earnings Advertisement Platform Business represents slightly higher share (50.1%) than Mobility Support Business in terms of net sales, increased net sales by 7.7 points an

10. Slide 10: Mobility Support Business

    Mobility Support Business 3Q of FY03/2023 全社 Revenues/earnings are as planned, but lower than the previous FY Net sales 1,183 mil. yen +/- % -3.2％ +/- amount -38 mil. yen FY2022 1,222 mil. yen EBITDA 363 mil. yen +/- % -21.7％ +/- amount -100 mil. yen FY2022 464 mil. yen Segment profit 320 mil. yen +

11. Slide 11: PV (page views) transition

    Mobility Support Business PV of EKITAN.com, an important KPI, has been smoothly recovered since the previous FY thanks to relaxation of behavioral restrictions because of COVID-19 and taking measures for website improvement. PV (page views) transition 100,000 90,000 80,000 70,000 60,000 50,000 40,00

12. Slide 12: Advertisement Platform Business

    Advertisement Platform Business 3Q of FY03/2023 Higher revenues and EBITDA; Less segment loss Net sales 1,189 mil. yen +/- % +32.4％ +/- amount 291 mil. yen FY2022 898 mil. yen EBITDA 53 mil. yen +/- % +1248.1％ +/- amount 49 mil. yen FY2022 3 mil. yen Segment profit -39 mil. yen +/- % +41.9% +/- amou

13. Slide 13: Current progress in primary measures (3Q FY2023)

    Current progress in primary measures(3Q of FY2023) Framework Regional Marketing Platform Framework Strategies Measures Progress during 3Q “Ekitan PICKS” and “Ekitan LOCAL” were launched. 1) Hybrid type vertical Adding more service categories such as real Adding information from municipalities and me

14. Slide 14: Hybrid type vertical media deployment

    Hybrid type vertical media deployment “Ekitan PICKS” started as horizontal deployment in addition to vertical deployment of “Ekitan PICKS”, and its module was added to the top page. Aim Ekitan Transfer By placing hub modules of Information Ekitan PICKS and Ekitan https://ekitan.com/ LOCAL to the top

15. Slide 15: MaaS business deployment

    MaaS business deployment Demonstration experiments of “Mirai Univ. AI MaaS” This project aims at improved convenience for commuting by students, teachers and visitors of Hakodate Mirai Univ.; research into convenience of transportation for living such as for shopping by residents in Akagawa/Mihara a

16. Slide 16: Regional targeting business deployment

    Regional targeting business deployment Joint campaign for transit advertisement with Tokyo Monorail MaaS-type advertising started Ekitan / Transfer Information Tokyo Monorail / on-board media Content of advertising menu MaaS-type advertising menu started to be rolled out aiming at realizing contact

17. Slide 17: M&A/alliance strategy

    M&A/alliance strategy 【Disclosed on Oct. 24】 A contract was executed for acquiring 100% shares of Proud Engine Co., Ltd. which engages in Internet advertising agency/operation, joining Ekitan Group on Nov. 30. × Aim To reinforce, out of the two major elements namely to “incorporate” Overview of Prou

18. Slide 18: Purpose of acquiring Proud Engine

    Purpose of acquiring Proud Engine To reinforce the element of “connect” of the Regional Marketing Platform (RMP) Essence of RMP: To “incorporate” user/business information and to “connect” business entities and users By utilizing transfer information engine and Cirqua’s advertisement technologies, b

19. Slide 19: Section 3: Performance forecasts

    Section３ FY03/2023 Performance forecasts Copyright© 駅探. All Rights Reserved 19

20. Slide 20: Performance forecasts (FY03/2023)

    Performance forecasts (FY03/2023) Higher revenues & Higher earnings forecasts Operating Net sales EBITDA profit ＋21.5% ＋21.2% +30.4% (+/- % YoY) (mil. yen) 3,511 386 2,891 319 180 138 FY03 FY03 FY03 FY03 FY03 FY03 /2022 /2023 /2022 /2023 /2022 /2023 Proud Engine Inc. has been a consolidated subsidia

21. Slide 21: Section 4: Topics

    Section ４ Topics Copyright© 駅探. All Rights Reserved 21

22. Slide 22: Purchase and cancellation of treasury stock

    Topics Purchase and cancellation of treasury stock(disclosed on November 9, 2022) Reasons for purchasing/canceling treasury stock Anticipated effect By purchasing and cancelling treasury stock, total number To carry out agile capital policies of outstanding shares is reduced while BPS (Book Value 【C

23. Slide 23: From the Stations: IR contact

    ~ From the Stations ~ 【Contact for IR】 EKITAN Co., Ltd. IR staff E-mail mailto:ir@ekitan.co.jp URL https://ekitan.co.jp/ These materials are intended only for providing information for reference concerning current business performance, and therefore investors are encouraged to make their final decis

24. Slide 24: Appendix

    Appendix Copyright© 駅探. All Rights Reserved 24

25. Slide 25: Vision

    Vision Vision To create novel services which have not ever existed, to contribute to the society 25 Copyright© 駅探. All Rights Reserved

26. Slide 26: Business concept: From the Stations

    Business concept ~ From the Stations ~ By utilizing EKITAN’s business assets, and based on “stations” where many people gather, businesses (services) and users are connected ●past housing Monetization by “examining people’s movement” ●From the Stations tourist site clinic meal gym school flight It i

27. Slide 27: Regional Marketing Platform Framework

    Framework Framework Regional Marketing Platform Framework (essence) incorporate connect Information on users and business entities is incorporated which is analyzed/organized around a “station” by utilizing EKITAN’s business assets, and then, business entities and users are connected Users are provi

28. Slide 28: Regional Marketing Platform

    Framework Regional Marketing Platform Information on users and business entities is “incorporated” By utilizing transfer information engine and Cirqua’s advertisement technologies, business entities and users are “connected”. Proud Engine’s capability of advertising proposal Transfer Information eng

29. Slide 29: Promotion of the Regional Marketing Platform Framework

    Promotion of the Regional Marketing Platform Framework with EKITAN’s business assets as its strength Technologies / Media assets Customers' assets Group's assets Data assets transfer information Cirqua’s advertisement EKITAN.com & apps technologies engine 25 years’ experience of data operation Trans

30. Slide 30: Strength

    Strength Strength Technologies / Data assets １ Transfer information engine Media assets ２ EKITAN.com & apps Group's assets ３ Cirqua’s advertisement technologies 30 Copyright© 駅探. All Rights Reserved

31. Slide 31: Transfer Information engine

    Strength 1 Technologies / Data assets Technologies / Data assets Strength 1 Transfer Information engine １） 25 years’ experience of data operation Transfer information ２）Transfer: 50 mil./month functions are utilized in ３）Train coverage: 100% more than 9,500 stations nationwide ４） Data 325 bus operat

32. Slide 32: EKITAN.com & apps

    Strength２ Media assets: EKITAN.com & apps Media assets Strength ２ EKITAN.com & apps Users per month Utilizing the domain PV: more than power which is effective in 80 mil. UU: 12 mil. ＆ searching with any station name as a keyword These assets will be good places to attract even more users and to con

33. Slide 33: Cirqua's advertisement technologies

    Strength３ Group’s assets: Cirqua’s advertisement technologies Group's assets Strength ３ Cirqua’s advertisement technologies Contents power with Transfer information no.1 share of producing domestic/overseas Expanded to and EKITAN.com travel guidebooks targeting ＋ advertisement around regional axis A

34. Slide 34: Business strategies

    Business strategies Framework Regional Marketing Platform Framework Strategy 1 Hybrid type vertical media deployment Strategy 2 Cirqua’s adnet business deployment Strategy 3 MaaS business deployment Strategy 4 Regional targeting business deployment Strategy 5 M&A/alliance strategy 34 Copyright© 駅探.

35. Slide 35: Hybrid type vertical media deployment

    Strategy 1 Hybrid type vertical media deployment Far more shop information is “incorporated”, and “organized/classified/displayed” using transfer information technologies, and rolled out to various pages. Improvement in attracting guests via media and better internal migration lead to profit growth.

36. Slide 36: Cirqua's adnet business deployment

    Strategy 2 Cirqua’s adnet business deployment By exploitation of media and new commercial materials, more users and commodities are “connected” to realize further growth. Building up bases for rolling out regional targeting advertisement Business model ● Centered on complex commercial materials, ads

37. Slide 37: MaaS business deployment

    Strategy 3 MaaS business deployment Users and secondary transportation are “connected” to contribute to the SDGs, resulting in obtaining a unique position. Diagram of the reservation service of on-demand Current situation vehicle assignment by voice input provided in Esashi Town ● Project in Esashi

38. Slide 38: Regional targeting business deployment

    Strategy 4 Regional targeting business deployment A system will be built up in which user information and spot information are “incorporated” and analyzed with transfer information engine, and then a user ID is assigned a behavior identifier to which some advertising (content) is delivered using Cir

39. Slide 39: Promoting M&A/alliance

    Strategy 5 Promoting M&A/alliance In order to achieve mid-term management plan, M&A/alliance which satisfy the following three goals are promoted. Goal 1 To contribute to sales/profit for realizing the mid- term management plan Functional reinforcement necessary for realizing Goal 2 the “Regional Ma

40. Slide 40: Glossary

    Glossary Term Description EBITDA Abbreviation of “Earnings Before Interest Taxes Depreciation and Amortization” which means profit calculated by adding depreciation and amortization of goodwill to operating profit 地域マーケティングプラットフォーム構想 station-by-station ad A service which enables sorting ads in line

EKITAN & — Q3 FY03/2023 Earnings Presentation on 6ix