Build-a-bear Workshop, Inc. · NYSE:BBW
Build-a-bear Workshop — 2020 ICR Conference
17 slides from Build-a-bear Workshop's conference presentation, Jan 14, 2020
Slide 1: Build-A-Bear Workshop 2020 ICR Conference
Build-A-Bear Workshop2020 ICR Conference
Slide 2: Forward looking and cautionary statements
Forward looking and cautionary statements This presentation contains certain statements that are, or may be considered to be, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future event
Slide 3: Over 20 Years in the Making
Over 20 Years in the Making BBW 2019 3 *As of fiscal 2019 3nd quarter ending November 2, 2019**Q4-2017 through Q4-2019; Includes preliminary projected results for Q4-2019 Estd. 1997Make-Your-Own Stuffed Animal Mall Retailer 2004IPO 2020Diversified Retailer with Evolving Business Model 2013Business T
Slide 4: FY2019 Preliminary Expectations
FY2019 Preliminary Expectations 4 We expect FY2019 to show an improvement over the prior year as well as an improvement over our most recently stated guidance on key metrics: ($ in millions) Projected 2019 2018 Varianceto midpoint of range Total Revenue $334-338 $336 ~flat Pre Tax Income $0.1-2.0 ($
Slide 5: FY2019 Preliminary Expectations
FY2019 Preliminary Expectations 5 With a backdrop of ongoing macro-consumer and economic uncertainty, FY2019 is expected to benefit from an end-of-year push in our current fourth quarter:While the year included ongoing and new pressure on several fronts (mall traffic challenges, geo-political global
Slide 6: Why BBW?
6 Why BBW? We have a proven experiential retail concept with diverse optionality that can operate in a wide range of retail, tourist and seasonal settings We have a differentiated brand with untapped equity and are taking bold steps to monetize our brand assets funded by cash from operations We are
Slide 7: Monetizable Powerful Brand
Monetizable Powerful Brand 7 Aided Brand AwarenessUS Moms of Kids ages 2-12 90%+ Build-A-Bear is a brand that Moms TRUST and Kids LOVE Over 80% of Moms say BAB is “a brand they trust” and over 80% of kids say BAB is “fun to visit” 12% 22% 15% 25% 26% Age range 1/3 Male 2/3 Female With Broad Demograp
Slide 8: The Business Model
8 The Business Model Continued focus on the evolution of our Strategic Plan to monetize the Build-A-Bear brand across channels, geographies, consumers and categories. 2020 priorities:eCommerce and digital commerce growthExpanded retail diversification and accessibility through expansion in 3rd party
Slide 9: A Model of Continuous Engagement
9 A Model of Continuous Engagement ConsumerConnection “Retail” Experience Marketing Benefit A continuous circle of engagement can build a more powerful and profitable business model IP Engagement Over 20 outbound licenses and categories Channel and category-agnostic retail transactions
Slide 10: 2020 Retail Priorities: eCommerce and Digital
2020 Retail Priorities: eCommerce and Digital 10 Expect to leverage trends to online shopping as well as our own current momentum to continue to fuel growthFocus on secondary store segments of gift givers and affinity that prefer to shop online has driven growth without cannibalizing traditional ret
Slide 11: 2020 Retail Priorities: Store Locations
2020 Retail Priorities: Store Locations 11 FY2019 US National Retail Traffic Trends Expect mall traffic to continue to be challengingOn a monthly basis national retail traffic in US declined every month from Feb-Dec 2019 Follows 5 years of traffic declines in which traditional mall traffic is estima
Slide 12: 2020 Retail Priorities: 3rd Party Store Locations
2020 Retail Priorities: 3rd Party Store Locations 12 Expect growth from existing partners as well as annualization of partners added in 2019Locations tend to be in tourist and family-centric settings that are expected to see consistent or growing traffic patterns Established partners include Carniva
Slide 13: 2020 Priorities: Non-Retail Commercial Revenue
2020 Priorities: Non-Retail Commercial Revenue 13 Wholesale Entertainment Outbound Licensing In addition to 3rd Party Retail, we expect other areas in Commercial revenue to contribute to the business We expect to benefit from initiatives to leverage the power of our brand and intellectual properties
Slide 14: 2020 Priorities: Refocus International Franchising
2020 Priorities: Refocus International Franchising 14 Expect to de-emphasize select territories and focus on priority markets Select legacy markets are expected to be discontinued in the interim All markets and ownership groups for existing franchise territories have been evaluated with an assessmen
Slide 15: Solid Balance Sheet Supports Ongoing Evolution
Solid Balance Sheet Supports Ongoing Evolution Cash from operations has funded - and is expected to continue to fund - ongoing strategic initiativesProjected uses of capital reflect strategic priorities: eCommerce and digital, opportunistic stores, systems and infrastructure, maintenance #1eCommerce
Slide 16: In Summary
16 In Summary Our proven experiential retail concept has been and remains a key tenant of the strong, emotional relationship that we enjoy with our guests. Our broad lease optionality and wide array of concepts, including 3rd party retail, enable operations in a variety of retail, tourist and season
Slide 17: Buildabear.com #celeBEARate
Buildabear.com#celeBEARate