Slide 1: Enthusiast Buyers & the eBay Multiplier Effect
Enthusiast Buyers & the eBay Multiplier Effect Stefanie Jay SVP, Chief Business and Strategy Officer
Slide 2: Our Buyer Community is 147 Million Globally
Our Buyer Community is 147 Million Globally. 2
Slide 3: Inspiration Discovery Adventure
Inspiration Discovery Adventure 3
Slide 4: 28 Million+ High Value Buyers
28 Million+ High Value Buyers Enthusiast Buyers 71% of GMV 9x more than the average non-enthusiast buyer © 2022 eBay. All rights reserved. 4
Slide 5: 19 Million Enthusiast Buyers
19 Million Enthusiast Buyers 30 days a year $3K average spend 50% increase spend & purchase days after year one © 2022 eBay. All rights reserved. 5
Slide 6: The Enthusiast Buyer
The Enthusiast Buyer Passionate Engaged Loyal © 2022 eBay. All rights reserved. 6
Slide 7: Sneaker lover, Accidental entrepreneur
Sneaker lover Accidental entrepreneur eBay Buyer/Seller: Yinka Ogunsunlade eBay Store: Fashionably-Legal © 2022 eBay. All rights reserved. 7
Slide 8: eBay Enthusiast Multiplier Model
eBay Enthusiast Multiplier Model 9x the spend of the average non-enthusiast Initial introduction / Entry buyer Cross category and global buying Selling Engagement and loyalty 8
Slide 9: eBay Enthusiast Multiplier Model
eBay Enthusiast Multiplier Model Focus Categories Initial introduction / Entry and trusted experiences Cross category and global buying Full funnel marketing Selling Social marketing Engagement and loyalty 9
Slide 10: Driving Cross-Category Shopping With AI
Driving Cross-Category Shopping With AI 10
Slide 11: eBay Enthusiast Multiplier Model
eBay Enthusiast Multiplier Model Initial introduction / Entry Unified experience platform Cross category and global buying Shop in 8 other categories Selling Engagement and loyalty ~90% shop international 11
Slide 12: 2x as valuable, 1 in 4
eBay Enthusiast Multiplier Model Initial introduction / Entry Enthusiasts who buy and sell are Cross category and global buying 2x as valuable Selling 1 in 4 enthusiast Engagement and loyalty buyers also sell 12
Slide 13: eBay Enthusiast Multiplier Model
eBay Enthusiast Multiplier Model Initial introduction / Entry Cross category and global buying Selling Engagement and loyalty 13
Slide 14: © 2022 eBay. All rights reserved.
1 © 2022 eBay. All rights reserved.
Slide 15: Investor Day
INVESTOR DAY