Tonies Se Class A · XETR:TNIE
Tonies Se Class A — Tonies Se Reg A — Q3 2024 Earnings Presentation
26 slides from Tonies Se Class A's earnings presentation, Nov 13, 2024
Slide 1: Earnings Presentation Q3 2024
Earnings PSHESEN SE MeN Q3 2024 tonies SE | November 13, 2024
Slide 2: Disclaimer
Disclaimer | This document contains forward-looking statements, Forward-looking statements can typically be identified by the use of words such as “expects', “may’, ‘will, "could’, ‘should’, “intends”, ‘plans’, "predicts’, ‘envisages’ or “anticipates” or other words of similar meaning, These forward
Slide 3: Who you have on the call today
Who you have on the call today Tobias Wann Dr. Jan Middelhoff CEO CFO tonies® 3
Slide 4: tonies SE Agenda
tonies SE | Earnings Presentation Agenda | Welcome to tonies Business Highlights Financial Results Outlook 2024 Q&A tonies® 4
Slide 5: Largest interactive audio experience platform for children in the world
tonies: We have built the largest interactive audio i experience platform for children in the world Density of Toniebox activations B 3 , 4. g & > ey ae } a : ie * = | ee. ey? low EE high We are the #1 audio platform for kids globally We have unparalleled stickiness Families in >100 countries >7.8 m
Slide 6: Year 1 Year 2 Year 3
• '16 2017 2018 2019 2020 2021 2022 2023 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 • • •
Slide 7: Business highlights for future success, delivered in Q3
Business highlights for future success, delivered in Q3 Our value levers: Internationalization ye, “yp own content/IP Drove internationalization with successful US wholesale and DTC expansion Continued to build alove brand close to the consumer Expanded target group base with Book Tonies introductio
Slide 8: Business Highlights
Business Highlights
Slide 9: Driving international growth with strong US momentum
Driving international growth with strong US momentum ] TARGET. _ Seager < Doubling shel space, C 22x growth ee US / tripling sales ) e-commerce events - i oe _ CO ee __ 4 2023-2024 July 16-17 a >2x >2x Tonieboxes Tonies sold! sold! Prime Big DealDays >2x ~3X is back re ; October 8-9 wel Tonieboxes T
Slide 10: Building a love brand close to the consumer
Building a love brand close to the consumer Education New Clever Tonies concept with most popular children education TV host in DACH MUSEUM rs Tailored children experience with autonomous tonies museum tour Clever Pocket Tonie set provides behind the scenes look at London's Natural History Museum Pa
Slide 11: Introducing Book Tonies
Introducing Book Tonies Full-length audiobook Tonies of favorite bestsellers v Building on the Clever Tonies’ success story v Age group expansion targeting older kids 5+ ¥ Margin expansion through simplified design v Faster launches with standardized format v US and UK live, Germany to be launched i
Slide 12: Introducing Lalalinos — The next big hero franchise
Introducing Lalalinos — The next big hero franchise Franchise strategy & world designed to go beyond the Tonie into diverse category and format portfolio Emphasis on children's development and social emotional leaming through rhythm, singing & dancing Launch: DACH (Nov 2024); US, FR & UK (Feb 2025)
Slide 13: Welcoming Ginny — our new CXO
Welcoming Ginny — our new CXO to strengthen tonies’ rv brand profile Ginny McCormick CXO Appointed Chief Experience Officer (CXO) at tonies on Sept 2, 2024 Oversees Brand, Product, and Content for cohesive strategy Role aims to elevate tonies as a global icon in screen-free kids’ entertainment 20+ y
Slide 14: Financial Results Q3 2024
Financial Results Q3 2024
Slide 15: 9M 2024 revenue by region
9M 2024 revenue by region: growing global presence through rv successful international expansion Revenue by region (in eurm) Revenue split by region +26% Hom 2023 242.1 Hl International Ml om 2024 Ml DACH Group DACH North America Rest of World 9M 2023 9M 2024 y= tonies® 15
Slide 16: 9M 2024 revenue by product category
9M 2024 revenue by product category: growth driven by rv highly profitable Tonies figurines Revenue by product category tin cur) Revenue split by product category +26% Hl om 2023 Mom 2024 Accessories & Digital Group Tonieboxes Tonies 242.1 MB Tonieboxes Hl Tonies Hl Accessories & Digital Ke Hey x -
Slide 17: Q3 2024 revenue: growth driven by international markets and Tonies figurines
Q3 2024 revenue: growth driven by international markets rv and Tonies figurines Revenue by region (in curm) Revenue by product category (in curm) +21% DACH North America Group Hl 03 2023 WM 3 2024 +21% HB a3 2023 1 MM 0s 2024 Phasing effect after strong growth in H1 Revenue reclassification Accessor
Slide 18: Outlook 2024
Outlook 2024
Slide 19: ✓ ✓ 43% 46% 47% 50% ✓ 57% 54% 53% 50% 2021 2022 2023
✓ ✓ 43% 46% 47% 50% ✓ 57% 54% 53% 50% 2021 2022 2023 2024e
Slide 20: Our wholesale footprint in international markets continues to grow
Our wholesale footprint in international markets continues to grow Note: numbers are rounded a = Successful wholesale expansion with existing and new partners continues es Highest-ever absolute y-o-y POS growth ina single market Dec 23 Dec 24e qs High paced wholesale expansion fully on track Dec 23
Slide 21: Guidance FY 2024: On track to deliver on revenue growth and profitability targets
Guidance FY 2024!: On track to deliver on revenue growth and Iv profitability targets with a structurally strong Q4 Group revenue (EURm) North America revenue (EURm) Adjusted EBITDA margin (%) Free cash flow (EURm) 4.0% -5 >480! (>33% YoY) >200! (>42% YoY) 6-8% >10 + Free cash flow will further impr
Slide 22: Business priorities for Q4
Business priorities for Q4 Our value levers: Internationalization yt “yp own content/IP & perating leverage Deliver commercial moments around Black Friday/Cyber Monday and Christmas Ensure success of new Book Tonies format Deliver North America growth as planned to become tonies’ largest market LALA
Slide 23: Q&A
Q&A tonies® 23
Slide 24: Key takeaways
Key takeaways: International expansion successfully continuing, with US execution in full swing Boosting market leadership with an expanded product lineup, featuring fresh content and reaching a broader audience Supply chain ready for Q4 — we have all planned inventory in markets! Accelerating tonie
Slide 25: Meet us on conferences and roadshows
Meet us on conferences and roadshows Q4 NOV 25-27: Deutsches Eigenkapitalforum 2024 DEC 4: Berenberg European Conference JAN 9-10: Oddo BHF Forum FEB 12: Small & Mid Cap Conference FEB: Geneva Roadshow MAR 6: EU Opportunities Conference MAR 25-27: Jefferies 5'" Pan-European Mid-Cap Conference} MAY 2
Slide 26: Investor Relations Contact
Investor Relations Contact Investor Relations Team Contact ir@tonies.com Investor Relations Contact Manuel Bosing Head of Investor Relations Phone: +4915157846012 Mail: manuel.boesing@tonies.com tonies® 26