16 slides from Intelligent Protection Management's investor presentation, May 17, 2011
Slide 1: Snap Interactive Company Summary May 2011
SNA INTERACTIVE Company Summary May 2011
Slide 2: Disclaimer
Disclaimer Pcie This presentation is for discussion purposes only. The material is based upon information that we consider reliable, but we do not represent that it is accurate or complete, and it should not be relied upon as such. Certain statements in this presentation constitute "forward-looking
Slide 3: Company Overview
Company Overview = SNAP (OTCBB: STVI.OB) is a leading provider of social applications built on Facebook® platform focusing on “Dating” and “Location-Based Services” = SNAP was founded in 2005, is headquartered in New York City, and currently has 23 full-time employees = SNAP is one of the few public
Slide 4: Key Stats for SNAP on Facebook Platform
Key Stats for SNAP on Facebook® Platform te = ~41 million application installs (we have email addresses for a majority of users) |!) = Growing by approximately 100,000 new installs and 40,000 new profiles per day"! = ~15 million MONTHLY Active Users?) and ~1 million DAILY Active Users) = SNAP is a t
Slide 5: SNAP's Core Products
SNAP’s Core Products = SNAP’s two main products are AreYoulnterested.com and WholsNear.com = Both products are built across multiple platforms enabling cheaper user acquisition through cross- promotion, as well as increased engagement and extensive reach rey ? renee Facebook App Website iPhone/Mobil
Slide 6: AreYouInterested.com Traffic Growth
AreYoulnterested.com Traffic Growth ') Ee AreYoulnterested.com Monthly Active Users AreYoulnterested.com Lifetime Total Installs 50 Grew from ~13 million to “41 million in 12 months 16 40 30 Millions of Users 2 20 + = 3/1o/it afio/ia s/1o/i1 * 5/10/10 + 6/10/10 7/of10 4 s/10/10 + 9/10/10 10/10/10 +
Slide 7: WhoIsNear.com Traffic Growth
WholsNear.com Traffic Growth “ WholsNear.com Monthly Active Users 1,000,000 750,000 Monthly Active Users 500,000 + 250,000 + 0 90 19/10 1//1o IAo YM _~AAL aff ayy. s/f = Location-based social application with deep social integration = Launched Public Beta in February 2011 = Cross-platform Facebook,
Slide 8: AreYouInterested.com & WhoIsNear.com Exciting Growth
AreYoulnterested.com & WholsNear.com Exciting Growth Prraticrwe Ee Top Gainers This Week ane na 2. ? Badoo 2,155,109 +422,750 24% 3. Bll Gardens of Time 1,902,345 +401,542 27% 6. Kral Video | 220,430 +210,644 2,153 8. [i fipboard 329,581 +174,117 11, % Tarjetitas 243,431 +143,753 12, Wf bubble saga
Slide 9: SNAP's Key Success Factors
SNAP’s Key Success Factors = Comprehensive, Real-Time Analytics Dashboard = Multi-Platform Approach = Highly Effective User Acquisition Model
Slide 10: Comprehensive, Real-Time Analytics Dashboard
Comprehensive, Real-Time Analytics Dashboard se onan RRR RNR NRDRARRRRRRRRDRRRRRRRRRRRRRRRAmnEnnnRnRRnnnRnnnEnnnRnnnnnnnnnnnnnnnananennnnnnemenannnnnnennnennannnannnennennnennnnenennnennnennannnenneeneeememmnenanent = Customized in-house analytics platform used to measure, A/B test, and analyze all
Slide 11: Multi-Platform Approach
Multi-Platform Approach ae AreYoulnterested.com and WholsNear.com are seamlessly integrated on the Web, Facebook, and iPhone for a single user experience across all platforms Enables easy cross-platform distribution for lower user acquisition costs One user-base across multiple platforms provides in
Slide 12: Highly Effective User Acquisition Model
Highly Effective User Acquisition Model ae = In-house system to manage user acquisition across thousands of campaigns on all products = Average Revenue Per User (ARPU) and costs measured in real-time across all demographics and classifications of users to determine ROI's = ROI’s measured in real-tim
Slide 13: Financial Performance
Financial Performance P 303% year-over-year revenue growth in Q1 2011 compared to Q1 2010 Q1 2011 is SNAP’s largest quarterly revenue total ever Eight straight quarters of revenue growth; April is SNAP’s largest monthly revenue ever Annual revenue run-rate of $14.9 million based on Q1 2011 revenue B
Slide 14: Future Growth Opportunities
Future Growth Opportunities he ve SNAP Raised Capital to Accelerate Business Plan = $8.5 million capital raise in January 2011 allows SNAP to put greater capital behind marketing for user growth and hire additional programming talent > Have already grown mobile team from 1 to 6 since January 2011 SN
Slide 15: Future Growth Opportunities (continued)
Future Growth Opportunities (continued) ae Employ the Social Gaming Model to Capitalize On Large Distribution Capability With more than 41 million installs, we believe SNAP has the ability to employ the growth strategy that has been so successful in the social gaming industry: leverage a large engag
Slide 16: SNAP In The News: People Are Noticing.
SNAP In The News: People Are Noticing. BI oomberg December 23, 2010 “Facebook Friends in Search of Romance Drive App Growth” BUSINESS INSIDER January 7, 2011 “CHART OF THE DAY: Can’t Afford Goldman’s Facebook Stock? Here’s Another Way To Play Facebook” “Web’s love app-eal: Facebook-based dating site