Slide 1: Omni-Channel Strategy in the Russian Consumer Electronic Retail
Om n i - C h a n n e l St r a t e g y i n t h e Ru s s i a n Co n s u m e r El e c t ro n i c Re t a i l Investor and Analyst Presentation, January 2015.
Slide 2: Content and liability disclaimer
Content and liability disclaimer The information contained in this presentation or enclosed herewith is provided and intended for informational purposes only and should not be relied on for any investment decisions. The information provided in the presentation includes assumptions and financial info
Slide 3: 12m and Q4 2014 trading update summary
12m and Q4 2014 trading update summary 12m 2014 sales amounted to 208 billion RUB (176 billion RUB without VAT), demonstrating a 19% increase vs. 12m 2013. LfL sales increased 12%. 12m 2014 online based sales grew by 90% to 18 billion RUB (with VAT). Q4 2014 sales grew by 52%; Q4 2014 LfL sale
Slide 4: 12m 2013 – 12m 2014 YTD sales/LfL dynamics
12m 2013 – 12m 2014 YTD sales/LfL dynamics 19% 12% 11% 8% 4.5% 3.5% 1% 1% -2% -2% 12m 2013 3m 2014 6m 2014 9m 2014 12m 2014 Sales Like-for-like Sales Source: Company data All information presented on this slide is subject to the disclaimer note on page 2 4
Slide 5: Q4 2013 – Q4 2014 quarterly sales/LfL dynamics
Q4 2013 – Q4 2014 quarterly (eop) sales/LfL dynamics 52% 43% 8% 8% 1% 0% 1.7% -1.8% -2% -5.6% Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Sales Like-for-like Sales Source: Company data All information presented on this slide is subject to the disclaimer note on page 2 5
Slide 6: 12m 2014: Omni Channel Model Development
12m 2014: Omni Channel Model Development Total: 368 stores, 158 cities of Russia. 39 new stores (35 net), 63,500 sq. m (net) added in 12m 2014 53 cities with online operations North* 28 stores, 2 online Greater Volga Siberia Center Ural Moscow 52 stores, 53 stores, 44 stores, 50 stores, 78 sto
Slide 7: Omni Channel Customer Universe
12m 2014: Omni Channel Model Development Omni Channel Customer Universe Online based sales grew 90% year on year; HOME DELIVERY Online based sales Pick-up in Store is over 66% (38% in 2013) 3% ≈98% visit stores Stores are the main focus of the customer: 9% STORE 98% visit stores while 97% bu
Slide 8: Home Delivery + Pick-up online based sales
Online based sales 12m 2014 – 12m 2013 LfL dynamics Number of Average transaction amount Sales Home Delivery + Pick-up 516,7% 532.7% 475% 480.6% transactions 151.6% 157% 165% 144% in Stores 142% 138% 109% 103.5% 119% 115.7% 94% 90% 63% 64% 0.8% 1.4% 4% -3% 6% 3% -2% -1% -1% Moscow St. Petersburg Nor
Slide 9: 12m 2014 LfL dynamics: Pick-up and Home Delivery
12m 2014 – 12m 2013 LfL dynamics, % Number of Average transaction amount Sales transactions Stores & Online 22.3% 21% 18.2% 13.7% 12% 14% 12% 12.5% 13% 12% Pick-up 9.8% 10% 10.8% 9% 8.7% 3.5% 6.4% 5% 5.3% 2% 2.8% -1.8% -2.4% -3% -1% -5% -5.6% Moscow St. Petersburg North Center Volga South Ural Siber
Slide 10: 12m 2014 LfL stores performance analysis
12m 2014 LfL stores performance analysis 12m 2014 – 12m 2013 LfL revenue breakdown, % 12m 2014 – 12m 2013 LfL revenue per store (RUB mln, with VAT) 12m 2013 12m 2014 903 12m 2013 12m 2014 32% 738 30% 574 474 534 599 536 564 557 586 537 602 17% 16.3% 14% 13% 424 475 409 449 452 465 9% 12% 12% 10.4% 1
Slide 11: Q4 2014 LfL dynamics: Pick-up and Home Delivery
Q4 2014 – Q4 2013 LfL dynamics, % Number of Average transaction amount Sales Stores & Online transactions 58.4% Pick-up 50% 45% 41% 43% 32.7% 30.6%36.5% 37.7% 34% 41% 31.5% 32.8% 28% 27.5% 34% 33.7% 22% 12.2% 13.3% 5% 5.2% 10% 7.2% 5.4% 1% -1% Moscow St. Petersburg North Center Volga South Ural Sibe
Slide 12: Q4 2014 LfL stores performance analysis
Q4 2014 LfL stores performance analysis Q4 2014 – Q4 2013 LfL revenue breakdown, % Q4 2014 – Q4 2013 LfL revenue per store (RUB mln, with VAT) Q3 2013 Q3 2014 34.3% Q4 2013 Q4 2014 372 31% 16.6% 235 231 227 208 135 172 165 221 163 234 8% 9% 12% 12% 15.4% 10% 9% 13.6% 13% 154 166 128 185 122172 156 4
Slide 13: Contact details
OJSC “Company “M.video” Nizhnaya Krasnoselskaya Str., 40/12 Moscow 107066 Russia Tel: +7 495 644 28 48, ext. 7064 E-mail: ir@mvideo.ru Official web-site: invest.mvideo.ru Official ticker: MVID RU Exchange: Moscow Exchange For investor relations purposes, please contact: Christopher Parks Denis Davyd