Slide 1: Corporate Presentation March 2017
CORPORATE PRESENTATION MARCH 2017
Slide 2: Table of Contents
TABLE OF CONTENTS 1 COMPANY OVERVIEW 3 2 INDUSTRY SCENARIO 8 3 INFRASTRUCTURE 12 4 MARKETING & DISTRIBUTION 17 5 GROWTH STRATEGY AND PLAN 24 6 MANAGEMENT & ORGANIZATION 28 7 FINANCIAL OVERVIEW 32
Slide 3: Company Overview
COMPANY OVERVIEW
Slide 4: Background
BACKGROUND Rushil Décor Limited (RDL) is a leading Listed Public Limited Company manufacturing Decorative Laminate Sheets and Medium Density Fibre Boards(MDF) in India. RDL manufactures Decorative (single sided) as well as industrial (double sided) Laminates with a wide range of designs, colours
Slide 5: Growth Journey Till Date
GROWTH JOURNEY TILL DATE . . . 1993 Rushil décor Pvt. Ltd. (1st laminate manufacturing facility) established. 1997 Rushil International established for export business 1999 Mica Rushil Pvt. Ltd. (2nd laminate manufacturing facility) established 2003 Rushil H.P.L. (3rd laminate manufacturing facility
Slide 6: Product Offering – Medium Density Fibre Board (MDF)
PRODUCT OFFERING – MEDIUM DENSITY FIBRE BOARD (MDF) • Medium Density Fiberboard (MDF) is widely used in the manufacture of furniture, cabinets, door parts, moldings, millwork and laminate flooring. MDF panels are manufactured in a variety of dimensions and densities, providing the opportunity to des
Slide 7: Product Offering - Laminates
PRODUCT OFFERING - LAMINATES • As the name suggests laminates are used primarily for decorative purposes as a top layer in home furniture item like cabinets, cubicle storage units, counter tops, table tops, cupboards, etc. and also have various applications like wall panelling, column cladding, vani
Slide 8: Industry Scenario
INDUSTRY SCENARIO
Slide 9: MDF Industry: Scenario and Prospects
MDF INDUSTRY : SCENARIO AND PROSPECTS Indian MDF Industry size is currently around Rs.15 – 18 billion as against the industry size of the conventional plywood industry which is approximately around Rs.160 billion. MDF Industry in India has grown at a CAGR of around 19% between FY 2012 and FY 201
Slide 10: MDF Industry: Scenario and Prospects (Contd..)
MDF INDUSTRY : SCENARIO AND PROSPECTS (Contd..) MDF which is a cost effective and quality substitute for plywood has therefore gained fast acceptance in the Indian market and over next few years MDF will become a major panel based product substantially taking over the share of plywood industry in
Slide 11: Laminates Industry: Scenario and Prospects
LAMINATES INDUSTRY : SCENARIO AND PROSPECTS Present market size of Indian Laminate Industry is around Rs.35 billion, out of which organised sector share is around 40%, the balance being share of unorganised sector players. The industry is presently growing in a modest fashion matching with the g
Slide 12: Infrastructure
INFRASTRUCTURE
Slide 13: Our Manufacturing Facilities
OUR MANUFACTURING FACILITIES RDL, 607,608, GIDC Mansa, Dist. Gandhi Nagar, Gujarat Laminate MRPL Gujarat At Dholkuva Patia, Gandhinagar Mansa Road, Dist. Gandhinagar RHPL S.no. 125, Nr. Kalyanpura Patia, Gandhinagar Mansa Road , Village Itla, Tal. Kalol Karnataka RDL MDF Plot No. 58, 59 & 60p, Amble
Slide 14: MDF Board – Manufacturing Process
MDF BOARD – MANUFACTURING PROCESS Screening to Silo to collect Chipping of wood remove stones, Refining wood chips soil and fines Cooling Pressing Mat Formation Drying Trimming Sanding Inspection
Slide 15: Decorative Laminates Sheets – Manufacturing Process
DECORATIVE LAMINATES SHEETS – MANUFACTURING PROCESS Design Paper / M. F. Resin / P. F. Kraft Paper to be Cutting Spotting Resin treated Edge Trimming Pressing Assembly Pack Making Quality Control Packing Dispatch Inspection
Slide 16: Accreditation and Quality Certification
ACCREDITATION AND QUALITY CERTIFICATION The facilities of RDL are approved/ accredited as under: a) ISO 9001:2008; ISO 14001:2004; BSOHSAS 18001:2007 quality certification for management systems of all the laminate plants by ISOQAR. b) Certificate of compliance of quality systems and standards for h
Slide 17: Marketing & Distribution
MARKETING & DISTRIBUTION
Slide 18: Marketing & Distribution Model
MARKETING & DISTRIBUTION MODEL 1 2 3 Factory Factory Factory Company Distributor Depot Larger Contractors Distributor Dealer / Builders / Manufactur er Dealer Customer Customer
Slide 19: Key Brands
KEY BRANDS Company's premium brands are : 1. VIR Laminate 2. VIR MDF 3. VIR Prelam 4. Signor Company's products are known in the market with brands which have the “VIR” as prefix.
Slide 20: Vir Studdio
VIR STUDDIO • RDL has created a unique marketing platform across the country under the concept of “Vir Studdio” which displays at one location the entire product range and gives live practical end use demonstration in a very effective manner which helps the customers to visualize various permutation
Slide 21: Laminates Marketing & Distribution
LAMINATES MARKETING & DISTRIBUTION The company has a separate and dedicated nation wide sales and distribution network as well as a dedicated marketing and distribution team for laminates across the country comprising of 70 Distributors, 13 Consignment Stockists, 2 Depots, 5 Branches and 1950 Deal
Slide 22: Laminate Sheets - Export Markets
LAMINATE SHEETS- EXPORT MARKETS • The laminates manufactured by the company are exported consistently to more than 30 countries world wide which include USA, Switzerland, UAE, Asia Pacific countries, Australia, China, Indonesia, Iran, Saudi Arabia, Qatar, Philippines, Peru, Mexico, Malaysia, Korea,
Slide 23: MDF Marketing & Distribution
MDF MARKETING & DISTRIBUTION: RDL has created a separate network of distributors, consignment agents and dealers across the country but with a primary focus in the southern markets. Thus the company has a network of 80 distributors, 2 consignment stockists and 850 dealers specifically for the MDF
Slide 24: Growth Strategy and Plan
GROWTH STRATEGY AND PLAN
Slide 25: Growth Strategy
GROWTH STRATEGY RDL will focus on MDF as the key growth driver, to capitalise upon the strong position already created in the Indian market and also on the immense growth opportunity offered by MDF segment over next few years. RDL will continue its thrust on strengthening the brand image and loy
Slide 26: RDL's Future Plans
RDL’S FUTURE PLANS WPVC PROJECT RDL is in the process of setting up of a new unit at Chikmagalur for manufacture of a wide variety of wood PVC panels and Marble Board panels as a value added product range to the standard MDF products. These are composite panel products manufactured through a mix
Slide 27: RDL's Future Plans Contd.. MDF AP Project
RDL’S FUTURE PLANS Contd.. MDF AP PROJECT : RDL is setting up a new major Greenfield project for manufacturing thin + Thick MDF Boards at Andhra Pradesh in India with an installed capacity of 800 CBM per day or 240000 CBM per annum. This project is being set up at an approximate outlay of Rs. 341
Slide 28: Management & Organization
MANAGEMENT & ORGANIZATION
Slide 29: Board of Directors & Key Management Team
BOARD OF DIRECTORS & KEY MANAGEMENT TEAM The Board of Directors of Company has an optimum combination of Promoter, Executive, Non-executive, Independent Nonexecutive and Woman Directors to maintain the independence of board and separate its functions of management and governance in transparent man
Slide 30: Promoters
PROMOTERS Mr. Ghanshyambhai Ambalal Thakkar aged 73 years Promoter of our company holds Bachelor of Science degree from and holds Diploma in Civil Engineering from Department of Technical Education. He is our Chairman Cum Whole Time Director. He has an experience of more than 30 years in the field o
Slide 31: Independent Directors
INDEPENDENT DIRECTORS Shri Shankar Prasad Bhagat aged 65 years, Independent Director of our Company is having more than 27 years of experience in the field of Tax, Audit, Accounts and Finance. He is Practicing Chartered Accountant by profession. His date of joining the Board is 1st October, 2009. Sh
Slide 32: Financial Overview
FINANCIAL OVERVIEW
Slide 33: Past Financials
PAST FINANCIALS Rs. (in Million) Particulars FY 2014-15 FY 2015-16 FY 2016-17 Net sales 2756.56 2967.56 3059.51 EBIDTA 246.75 361.95 505.78 PBT 34.07 181.00 333.36 PAT (6.45) 71.49 245.33 Tangible Net Worth 880.07 1010.32 1322.89 Secured loans 1440.80 1299.30 1459.00
Slide 34: & Mr. Vipul S. Vora
& Mr. Vipul S. Vora CFO Rushil Décor Ltd (©) vipul@rushil.com ®) +919909002323 Corporate Office: (For Communications) Registered Office: Rushil House, Near Neelkanth Green Bungalow, S. No. 125, Near Kalyanpura Patia, Village Itla, Off. Sindhu Bhavan Road, Shilaj, Gandhinagar-Mansa Road, Ta. Kalol, A