Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q3 FY24 Earnings Presentation
27 slides from Bajaj Consumer Care's earnings presentation, Feb 5, 2024
Slide 1: Investor Presentation filing letter to exchanges
bajaj coNsuMrn cAnE February 5, 2024 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra
Slide 2: Investor Presentation Q3 & 9M FY24
INVESTOR PRESENTATION Q3 & 9M FY24 1 b~~ CONSUMER CARE
Slide 3: Index
INDEX 1) Executive Summary 2) Business Highlights 3) Sales & Marketing 4) Financials 2 bajaj coNsuMER CARE
Slide 4: Executive Summary – Standalone Business
Executive Summary – Standalone Business Topline Gross Margin EBITDA Profit After Tax Q3 FY24: INR 233.0 Crs Q3 FY24: 53.3% Q3 FY24: INR 38.4 Crs Q3 FY24: INR 37.6 Crs + 3.3% YoY +30 bps YoY + 140 bps YoY 16.2% of Sales Consol : + 4.3% YoY + 12.7% YoY + 11.7% YoY 9M FY24: INR 721.4 Crs 9M FY24: 54.2%
Slide 5: Business Highlights
BUSINESS HIGHLIGHTS 4 baj~ coNsuMER CARE
Slide 6: Brand Performance Highlights
Brand Performance Highlights ADHO Non ADHO Value growth flat for 9M FY24 with Value growth of over 35% in Q3 FY24 mid-single digit volume growth and close to 25% in 9M FY24 Specific pack and geography New Launches under AD Extensions focus on ADHO to improve Portfolio and Ethnic Range perfor
Slide 7: Channel Performance Highlights
Channel Performance Highlights General Trade Organized Trade International Business Flat on secondary basis in Q3. ■ Organised Trade grew by close to ■ On a consolidated basis, IB grew ■ by over 30% for 9M FY24 Inventory correction to support 25% in Q3 distributor working capital ■ Promoter-led acti
Slide 8: International Business
International Business Middle East and Africa • Overall, the region continues to see strong performance with a 22% growth in Q3, 9M at 14% • Revival across channels in wholesale and MT in UAE • Saudi continues to do well with presence expanded to key MT accounts Nepal • Delivered 27% growth over Q3
Slide 9: Bangladesh – Marketing Initiatives
Bangladesh – Marketing Initiatives Facebook: Socially Influencing Gen Z ~ E~ WfTH GOODNESS IN • Posts targeted towards product benefits and proposition-based content in line with new creative strategy • Organic reach (23k) has increased by 220% vs. Q2 • Page Interactions (14.8k) increased by 258% vs
Slide 10: Driving Growth through key Strategic Pillars
Driving Growth through key Strategic Pillars ADHO – Leveraging TV, digital, print media to maximize visibility and reach diverse audiences. Specific pack actions to drive distribution Non ADHO Hair Oils – Portfolio scaling up well, Expanded product offering, enhanced market penetration, leading
Slide 11: Sales & Marketing
SALES & MARKETING 10 bajaj coNsuMER CARE
Slide 12: Almond Drops Hair Oil
Almond Drops Hair Oil Brand Performance Registered flat value growth for the 9M period Large packs performed better; grew by mid single digit for the 9M FY24 period Key Actions in Q3 Strong Media presence across Mediums – TV, Digital, Print and On Ground Activation Sustained Investment Behind Vi
Slide 13: Almond Drops Digital Media Campaigns
Almond Drops Digital Media Campaigns Programmatic Advertising Influencer Marketing Driving Social Conversations via Topical Content - - 10X Ha1rfall Reduction• Almond 011 ~ V1tamm E Precise Targeting 395 Influencers deployed in Q3 Reach of 2.77 Crores plus (Affiliate Influencers, KOL, Micro & genera
Slide 14: ADHO Festive Initiatives
ADHO Festive Initiatives Abhyang Snan Print Diwali Digital Activation Christmas Digital Activation m ·- MA.C:ETHIS • ABHYANGA SHAN SPECIAL 'ffTifflft~•so ~ • '~~.; " ' - r-:.-"-· Multiple inserts over Oct-Nov Reach of 55 lacs with 15K Reach of 2 Crores plus with a reach of 31 lacs in User Generated
Slide 15: Almond Drops Extensions
Almond Drops Extensions Bajaj Almond Drops Shampoo, Conditioner and Lotion have been listed on key E-Commerce Platforms & Modern Trade Chains Shampoo and Lotion were supported with Extensive Sampling, Display Support in E-Com, MT and Digital Media Initial response positive 14 bajaj CONSUMER CA
Slide 16: Visibility across Modern Trade Chains
Visibility across Modern Trade Chains AD Lotion Sampler & AD Lotion led Endcap AD Shampoo Visibility Testers Multi-brand Visibility 15 ~~ CONSUMER CARE
Slide 17: Almond Drops Extensions - Marketing Initiatives
Almond Drops Extensions - Marketing Initiatives Digital Campaigns AD Shampoo Affiliate MT Activation Influencer Marketing • BAJAJ ALMOND DROPS BODY LOTION ~ -- Reach 63 lac people reached out for lotion and 1 Cr for Shampoo Objective through targeted Advertising Lotion testers To drive awareness for
Slide 18: Channel level Activations
Channel level Activations Rural Activations for CNO Multi brand & Promoter led Activation TV + Digital Support continued in Q3 Exclusive Consumer Offers On Ground Activation in select districts in Maharashtra 17 bajaj CONSUMER CARE
Slide 19: ESG & Rewards
ESG & REWARDS 18 b~~ CONSUMER CARE
Slide 20: ESG - Focus on resource optimization and reduction in wastage
ESG - Focus on resource optimization and reduction in wastage Reduced consumption of Water 6 Guwahati- 33% reduction in Water consumption per liter of product at YTD level. Major Initiatives include Water Conservation initiatives and reuse of water schemes Paonta Sahib- 54% reduction in Water Co
Slide 21: Rewards and Recognition
Rewards and Recognition Best AI Generated Marketing Strategy Award in Special Commendation for Golden Peacock HR DMA Asia Sparkies Awards 2023 Excellence Award - 2023 20 bajaj CONSUMER CARE
Slide 22: Financials
FINANCIALS 21 bajaj CONSUMER CARE
Slide 23: Standalone cost structure
Standalone Cost EmployeesCost Material Cost 47.0% 45.5% 46.7% 9.6% 10.4% 10.2% Employees Q3 FY23 Q2 FY24 Q3 FY24 Q3 FY23 Q2 FY24 Q3 FY24 Other Expenses 18.9% 16.7% 16.8% 10.7% 11.9% 11.0% ASP Q3 FY23 Q2 FY24 Q3 FY24 Q3 FY23 Q2 FY24 Q3 FY24 22 bajaj CONSUMER CARE
Slide 24: Financial Performance – Q3 & 9M FY24 Standalone
Financial Performance – Q3 & 9M FY24 Standalone [ In Rs. Crores Particulars Q3 FY23 Q3 FY24 YoY% 9M FY23 9M FY24 YoY% Net Sales Value 225.5 233.0 3.3% 696.8 721.4 3.5% Other Operating Income 2.9 2.8 -5.6% 8.6 10.4 21.0% Total Operating Income 228.4 235.8 3.2% 705.4 731.8 3.7% Cost of Goods sold 106.
Slide 25: Consolidated cost structure
Consolidated Cost Employees Cost Material Cost 46.7% 45.5% 46.6% 9.8% 10.6% 10.5% Employees Q3 FY23 Q2 FY24 Q3 FY24 Q3 Q3 FY23 FY23 Q2 Q2 FY24 FY24 Q3 Q3 FY24 FY24 Other Expenses 19.0% 16.5% 17.0% 10.9% 12.5% 11.4% ASP Q3 FY23 Q2 FY24 Q3 FY24 Q3 FY23 Q2 FY24 Q3 FY24 24 bajaj CONSUMER CARE
Slide 26: Financial Performance – Q3 & 9M FY24 Consolidated
Financial Performance – Q3 & 9M FY24 Consolidated L In Rs. Crores Particulars Q3 FY23 Q3 FY24 YoY% 9M FY23 9M FY24 YoY% Net Sales Value 226.6 236.4 4.3% 702.9 733.7 4.4% Other Operating Income 2.9 2.8 -5.6% 8.6 10.4 21.0% Total Operating Income 229.6 239.1 4.2% 711.5 744.2 4.6% Cost of Goods sold 10
Slide 27: Thank You
THANK YOU 26 bajaj coNsuMER CARE