Moko Social Media — Investor Presentation (August 2016)
21 slides from Moko Social Media's investor presentation, Aug 31, 2016
Slide 1: Company Overview and Strategy
COMPANY OVERVIEW AND STRATEGY Investor Presentation - September 2016 1 MOKO SOCIAL MEDIA
Slide 2: Overview
Overview • MOKO product portfolio • The market opportunity • User engagement • Monetization strategy 2
Slide 3: About MOKO
About MOKO • MOKO provides the leading apps for US college and high school sports communities • The US student market is highly attractive with annual discretionary spending totalling more than $160b • MOKO has built an exclusive foothold and continues to grow organically and through innovation • MO
Slide 4: Powe oy
Powe oy AEC'rr ) Welcome back, Steve la
Slide 5: Innovative Apps
Innovative Apps MOKO has developed a portfolio of innovative sports management apps REC*IT, an award - winning sports management app for colleges Big Teams powered by REC*IT, for high school sports management REC*IT FITNESS, a college campus fitness app REC*IT Plus, a “white label” subscription prod
Slide 6: REC*IT
REC*IT • Enables college recreation directors and students to engage in all aspects of intramural sports programming — team registration, building, scheduling and communication 6
Slide 7: BigTeams
BigTeams • REC*IT platform extension that enables high school athletic directors/coaches to coordinate athletic team members, rosters, and stats, while letting students/parents check schedules, scores, and standings 7
Slide 8: REC*IT Fitness
REC*IT Fitness • Leverages the REC*IT platform to help college recreation directors and students organize, browse and share on - campus personal fitness classes and activities 8
Slide 9: REC*IT Plus
REC*IT Plus • Next product under development • A paid for app targeted at recreation centre administrators • Can be customised to assist with recreation centre facility and program management (‘bespoke’) • Revenue generation from subscriptions • Expected to lead to “mandating” – where students are r
Slide 10: The Market Opportunity
The Market Opportunity • US student market is highly attractive, with significant discretionary spend – College students - US$163 billion p.a. – High school students - US$91.1 billion p.a. • Niche market attractive to advertisers – High discretionary spend in key markets – Establishes foothold early
Slide 11: Reach Through Sports
Reach Through Sports • Recreational sports are the most popular campus activity • MOKO’s products capture students through sports – 75% of US students use on - campus rec centers, facilities or programs in a given year – Of those who use rec centers, 80% participate in campus rec programs and/or act
Slide 12: Exclusive Access
Exclusive Access • MOKO has exclusive agreements with the largest college and high school sports data providers in the US – IMLeagues agreement provides access to >10m 1 students at 1,250 2 colleges - more than 50% of the US college student population – Big Teams agreement provides access to 3,400 +
Slide 13: Critical Mass of Users
Critical Mass of Users • Significant market penetration – REC*IT has had over 752,000 first launches (‘user acquisition’) • Ongoing growth – 480,000 first launches in 2016 - an increase of 114% – 125 colleges added in the six months to 30 June 2016 • Strong engagement – Average of 9.87 screen views
Slide 14: Unique Position
Unique Position • MOKO’s products don’t compete with other social media sites – MOKO’s products are complementary to Facebook, google etc • MOKO’s products are useful utilities – provide information and essential organization tools for students • MOKO’s products are aligned – used by administrators
Slide 15: MOKO at a Turning Point
MOKO at a Turning Point • First stage – Establishing critical mass of users and product acceptance • Current stage – Extending product range to include paid apps – Entrenching and “mandating” products – Moving to monetization - focus on revenue generation 15
Slide 16: Monetization Strategy
Monetization Strategy • MOKO’s strategy is to maximize the value of its asset – its exclusive market reach to advertisers and brand marketers – by – Using free products to build a substantial user base in a clearly defined market – Creating supplementary paid subscription products that generate reve
Slide 17: Multi-Layered Marketing
Multi - Layered Marketing • MOKO generates revenue from advertisers and brand marketers by integrating their marketing into MOKO products, through – Sponsorship – Rewards – Social Engagement • Students can earn points for engaging with sponsor on social media – Data Capture • Acquisition of email/SM
Slide 18: Recent Example
Recent Example • July 2016 - first integrated marketing partnership with – a major global franchise restaurant group: – Paid marketing campaign drove awareness and purchase of the group’s products and included in - app promotions and discounts as well as on - site events at select colleges – REC*IT’
Slide 19: MOKO In The News
MOKO In The News • Forbes – When It Comes To Higher Education, Small Sports Are Big Business – August 30 th 2016 • Cynopsis – MOKO & Competitor Group Complete RunHaven Deal – August 16 th 2016 • SportsBusiness Journal - MOKO Social Media announce deal for CGI to acquire RunHaven – August 16 th 2016
Slide 20: Summary
Summary • MOKO has an innovative suite of products and exclusive access to an attractive market • MOKO has established a critical mass of users with high engagement and numbers continue to grow • MOKO has a clear monetization strategy under way 20
Slide 21: www.mokosocialmedia.com
www.mokosocialmedia.com 21 MOKO SOCIAL MEDIA
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