Slide 1: Company Profile
COMPANY PROFILE Company introduction
Slide 2: VIVIEN, Always by Your Side in Everyday Life
VIVIEN, Always by Your Side in Everyday Life Founded in 1957 as Namyoung Textile Co., Ltd., VIVIEN has always been a company that stays closest to women. By introducing modern underwear to women who traditionally wore traditional undergarments and launching Korea's rst nylon stockings, we have grown
Slide 3: Company Profile
01 Company Pro le VIVIEN is Korea's leading lingerie specialist company. Company Overview CEO Introduction Company Name: VIVIEN Co., Ltd. CEO Son Young-seop • Joined VIVIEN in 1993 CEO: Son Young-seop • Head of Barbara Product Planning/Design Founded: June 14, 1957 • Head of VIVIEN Brand • Current C
Slide 4: Company History
02 Company History 2003 • Renamed to Namyoung L&F Co., Ltd. • Established the industry’s rst nationwide repair 1957-2024 service network. 1950’s – 1960’s • 1957. Established Namyoung Textile Co., Ltd. 2015 • 1958. Produced Korea’s rst stockings, ‘Mugunghwa.' • Selected as a "Super Brand" by the Mini
Slide 5: VIVIEN Awards & Achievements
02 VIVIEN Awards & Achievements Corporate Awards Brand Awards - Awarded the Gold Tower Order of Industrial Service Merit on • Ranked No.1 in the Women's Underwear Category in the Brand Value Evaluation by the Ministry of Commerce and Industry Day (1992) Commerce, Industry, and Energy (4 times: 2003,
Slide 6: Sales & Operating Profit
03 Sales & Operating Pro t Revenue & Earning Trend (Consolidated) Unit: 100 million KRW 3000 2130 2170 1833 1878 2250 1500 750 57 52 44 0 14 1833 2130 FY 2020 FY 2021 FY 2022 FY 2023 Estimate Revenue Operating Pro t Sales increased in 2023 due to improved product quality and the continuous expansion
Slide 7: Major Brand Overview
03 Major Brand Overview Establishing di erentiated products and brand images for each brand. LAUNCHING 1973 LAUNCHING 1998 LAUNCHING 1997 LAUNCHING 1998 LAUNCHING 2003 TARGET Mid-20s to Late-30s TARGET Late 20s to Early 30s TARGET 20s and above TARGET Pregnant Women TARGET Men in 20s to 40s SLOGAN B
Slide 8: Major Brand Overview
03 Major Brand Overview Operating specialized brands tailored to each distribution channel. LAUNCHING 2008 LAUNCHING 1993 LAUNCHING 1999 LAUNCHING 1973 LAUNCHING 2024 TARGET Mid-20s to Early- 40s TARGET 20s to 40s TARGET 20s to 50s TARGET Late Teens to 50s TARGET Teens to 20s (MZ SLOGAN Elegant, Rom
Slide 9: VIVIEN Product Strategy
04 VIVIEN Product Strategy Securing Major O ine Distribution Channels and Expanding Online Commerce Diversi cation of Store status Online Mall Operation distribution channels • Driving continuous sales growth by proposing optimal brands and products for • Entered multiple department major home shopp
Slide 10: VIVIEN Product Strategy
05 VIVIEN Product Strategy Expanding the lineup to transform into a lifestyle company Global Underwear Expansion of Lingerie & Stockings Import and Distribution Target Audience Launch of the new brand P@USE, A leading company in the lingerie Currently importing and distributing global leading young
Slide 11: VIVIEN Social Contribution
06 VIVIEN Social Contribution Donations to promote the realization of ESG management and the expansion of a culture of sharing VIVIEN has been carrying out specialized charitable activities for breast cancer patients, elderly living alone, and others in need to support women's empowerment. In additi
Slide 12: VIVIEN's Past Advertisements
07 VIVIEN’s Past Advertisements Carrying out communication that changes the landscape of the underwear market BIG star models, production of the industry's first SNS drama, etc. COMPANY PROFILE
Slide 13: Affiliate Synergy - Mask Business
08 Affiliate Synergy - Mask Business Starting full-scale entry into the mask market along with affiliates such as Ssangbangwool. Establishing production facilities in Mask product lineup collaboration with Ssangbangwool. • Starting the mask business to protect the • In 2020, we made a full-scale ent
Slide 14: Address and contact details
Address 52, Seobinggo-ro 51-gil, Yongsan-gu, Seoul, South Korea Tel 02) 3780 - 1114 http://www.vivien.co.kr COMPANY PROFILE