Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Shareholder Meeting (July 2020)
31 slides from Celsius's shareholder meeting presentation, Jul 30, 2020
Slide 1: Celsius Holdings 2020 Annual Shareholders' Meeting
NASDAQ: CELH July 30, 2020 CELSIUS HOLDINGS, INC. 2020 ANNUAL SHAREHOLDERS’ MEETING
Slide 2: Meeting Called to Order
Meeting Called to Order Meeting Called to Order 1. Introductions=>Directors, Officers, invited guests 2. Instructions on Rules of Conduct and Procedures 3. Proof of Notice of Meeting Given 4. Announcement of Existence of Quorum 1. Meeting is duly convened
Slide 3: Board of Directors
- Insurance - Banking - Public official Tony Lau CO - CHAIRMAN Nick Castaldo DIRECTOR Thomas E. Lynch DIRECTOR - Finance and accounting - President CDS International Holdings - Financial career includes roles with : Price Waterhouse, General Cinema Corp, Pepsi, independent bottler - New product deve
Slide 4: Management Team: Marketing and CFO
KYLE WATSON - VP OF MARKETING Kyle brings 14 years of marketing experience to CELSIUS, having served a majority of her career in brand marketing. Prior to CE LSIUS, Kyle served as the Marketing Director for Hiball Energy and was the brand’s first marketing hire, putting the brand in position to be a
Slide 5: Management Team: CMO & Strategy Europe
THORSTEN BRANDT – CMO & STRATEGY - EUROPE Thorsten first joined Func Foods and the extended Celsius family in 2016 as General Manager of the Swedish Business. Prior to the recent acquisition by Ce lsius Holdings Inc, Thorsten held the position of Chief Commercial Officer at Func Foods; combining the
Slide 6: Meeting Called to Order: Continued
Meeting Called to Order: Continued Meeting Called to Order 1. Introductions=>Directors, Officers, invited guests 2. Instructions on Rules of Conduct and Procedures 3. Proof of Notice of Meeting Given 4. Announcement of Existence of Quorum 1. Meeting is duly convened
Slide 7: Presentation of Proposals and Discussion
Presentation of Proposals and Discussion: Presentation of Proposals 1. First Proposal: Election of Directors 2. Second Proposal: Ratification of appointment of Auditors
Slide 8: Voting
Voting: Voting 1. Opening of Polls 2. Voting on Proposals 3. Closing of Polls
Slide 9: Report of Results of Voting
Report of Results of Voting: Report of Results of Voting 1. While Tabulations are performed, management will provide corporate presentation for shareholders: 2. Results of Voting Communicated
Slide 10: Management Presentation Business Results & Highlights
Management Presentation Business Results & Highlights
Slide 11: Forward-looking statements
This presentation may contain statements that are not historical facts and are considered forward - looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward - looking statements contain projections of Celsius Holdings’ future results of operations and/or fina
Slide 12: 2019 Economic Highlights
2019 Economic Highlights: Full Year 2019 Financial and Business Highlights: • Record high revenue of $75.1 million, up 43% from $52.6 million in 2018 • Domestic revenue increased 53% to $59.7 million, up from $38.9 million in 2018 • International revenue increased 13% to $15.5 million, up from $13.7
Slide 13: 2020 YTD Returns
2020 YTD Returns: • 2020 YTD share price increased over 200% (7.29.20) • Since initial Covid market impact (3.17.20) • Reached record all time highs • Now over $1B market cap
Slide 14: Energy Beverage Landscape: Fastest Growing Category
JB 4=4\(2bsi8 Fastest Growing Category in Food & Beverage” ENERGY BEVERAGE LANDSCAPE [U.S.) DOLLAR VOLUME CHANGE (MM) $400 . — | JUICE JUICE SOFT DRINKS. $571.5 2.2% ENERGY $912.3 1.9% ‘SPORTS DRINKS $225.5 3.9% RTO COFFEE $47.8 2.6% DRINKS $1126.71 0.9% DOLLAR VOLUME CHANGE (MM) DOLLAR PERCENT CHAN
Slide 15: Functional Energy
Slide 16: Energy Drinks Heading Into the Future
| | | OF ENERGY - . DRINKS ENERGY DRINKS ARE HEADING INTO THE FUTURE RIDING A HEALTHY BUZZ. 4 Energy drink sales will Strong traction with many key demographics; Den between 2016-2025 SD. sea be ora total of and Hispanics with driving deep engagement. further growth opportunities USD with Healthy dr
Slide 17: Celsius Brand Performance vs. Category
CELSIUS is better positioned and set to Capitalize on consumer CELSIUS BRAND PERFORMANCE \/S. CATEGORY COMMENTARY EE +49.0%20w: CELSIUS. OUTPACING GROWTH 6.8X The Company is outpacing the category growth in the convenience channel by a measure of 6.8x Per the latest SPIN 52-week ending December 29,
Slide 18: Trends: The Big Picture
TRENDS THE BIG PICTURE Functional beverages have emerged as the fastest-growing category in the beverage industry - a now firmly established trend Busier lifestyles and a focus on health and welln driving the need for convenient alternatives that give consumers a way to manage their well-being while
Slide 19: Products, Position, Placement, Promotion
C° PRODUCTS : POSITION bf . PLACEMENT - ~ PROMOTION \
Slide 20: Route to Market – Strong Customer Base
Route to Market – Strong Customer Base Increasing Penetration Across Major Distribution Channels to <65k
Slide 21: DSD Benefits
DSD - Benefits • Improved Store Execution • Increased SKU Placements • Improved Velocity Rates • Increased Distribution • Cost Savings 100 Premier DSD Partners
Slide 22: European and Asia Distribution, Global Expansion
BC ; - 4, EUROPEAN DISTRIBUTION G ROWI N G 3 y . 5 Focused dedicated team in Nordics providing a 3 » y 2 » P playbook for further European expansion G LO BAL . . ) = ~S : Celsius is a top-selling fitness drink in Sweden. \ SS 4 7 Finland expansion launched in 2016 accelerates growth EXPANSION Norway
Slide 23: Growth Strategy and Innovation Pipeline
GROWTH = SHORT-TERM STRATEGY INNOVATION PIPELINE BUILD THE CORE Build upon the current product lines with new flavor launches. EXPANSION Expansion of products into adjacent categories. DISRUPT THE MARKET _ !ntroduce new products to the marketplace. » Build Brand Equity - Increase Portfolio Breath »
Slide 24: Mission and Vision
Engage and inspire consumers to live an active healthy lifestyle and to partner with our brands for all facets of life! Build brands consumers love in emerging on - trend categories to drive growth and shareholder value.
Slide 25: Financials
CELSIU FINANCIALS CELSIUS. — — (4 CELSIUS. CELSIUS. HEAT _ + O86 CELSIUS. LIVE FIT
Slide 26: Celsius Financial Performance: Revenue Growth
$8 $9 $17 $9 $14 $23 $12 $24 $36 $14 $39 $53 $16 $60 $75 $9 $19 $28 $0 $10 $20 $30 $40 $50 $60 $70 $80 International Domestic Full Company In Millions 2015 2016 2017 2018 2019 3m YTD2020 Financial Profile YoY Celsius Financial Performance Despite some seasonality & International orders, business ref
Slide 27: Celsius Financial Performance (cont'd): Margin Profile
Celsius Financial Performance (cont’d) Growth Margin Profile Strong gross margin profile and highly scalable business model • At current size, generating operating losses • Gross profit profile allows for meaningful operations margins at scale • Competitors such as Monster, exclude out - bound freig
Slide 28: Q1 2020 Financial Snapshot
Q1 2020 Financial Snapshot 28 Cash $19.1m Total Inventory $21m Total Shares Outstanding 70.3M Net Income $546,000 Non - GAAP Adjusted EBITDA $2.8m Revenue $28.8m , up 95% - North America Revenue $19.4m , up 70% Gross Profit $13.0m, up 128% - Gross Margin 46.1% , excluding Outbound Freight 53.5% Cels
Slide 29: Questions & Answers
CELSIUS HOLDINGS, INC. Questions & Answers
Slide 30: Report of Results of Voting: Continued
Report of Results of Voting: Continued Report of Results of Voting 1. While Tabulations are performed, management will provide corporate presentation for shareholders: 2. Results of Voting Communicated
Slide 31: Investor Relations Company Contacts
INVESTOR RELATIONS COMPANY CONTACTS John Fieldly, CEO Celsius Holdings, Inc. 561.276.2239 jfieldly@celsius.com Edwin Negron , CFO Celsius Holdings, Inc. 561.900.2351 enegron@celsius.com Cameron Donahue, Partner Hayden IR 651.653.1854 cameron@haydenir.com VISIT OUR NEW INVESTOR WEBSITE: CELSIUSHoldin