Rbl Bank Ltd. · NSE:RBLBANK
Rbl Bank — DigitalBCG Asia Pacific Conference
21 slides from Rbl Bank's conference presentation
Slide 1: Digital @ RBL Bank
Digital @ RBL Bank Presentation at DigitalBCG Asia Pacific Conference
Slide 2: The RBL Bank Journey
The RBL Bank Journey Question in 2011 How do you rebuild an old bank against the backdrop of competition that is 50-100x of who you are? 2
Slide 3: Been There, Done That!!
Been There, Done That!! Do it the way the leaders have done it for 20 years and have created an impressive franchises….. but…... 3
Slide 4: Doesn’t Work As Well
Doesn’t Work As Well Challenge for us in 2014, as we were foreseeing a world of fast pace change but; having no well-established brand, branch network, low-cost deposits. How do you build customers and services that can compete effectively with more established banks? 4
Slide 5: Something Was Changing
Something Was Changing Reforms from the Government & RBI Advent of the “Promiscuous” Customer • Smart Phone users in • Changing regulatory India have gone up by framework ~4 times in last 3 yrs • 391 mn smartphone • JAM play users in India; 2nd highest in the world Fintech Fintechs disrupting FS mar
Slide 6: Let’s Try Differently
Let’s Try Differently Don’t have the legacy strengths of bigger banks; don’t have the capital structure of large digital companies, and; don’t know where this will lead us to 6
Slide 7: How Do We Get The Bang For Our Ten Cents?
How Do We Get The Bang For Our Ten Cents? Building scale & networks Co-Creating services and improving customer experience Faster time to market Enhanced revenues: Reduced cost of failure, Increased efficiency Leveraging unique insights of partners 7
Slide 8: Our Two Part Story
Our Two Part Story Traditional Futuristic 2015 Platform company New business model Technology is undermining the advantage of vertical integration - lower transaction cost, economies of scale Manufacturing Network Diagram source: Accenture Strategy, Open for business report 2017 8
Slide 9: Re-engineer & Re-imagine
Re-engineer & Re-imagine Create viable options for Future R E E N Build Emerging Businesses G (& selectively abandon past) I N Extend and E defend core businesses E R REIMAGINE 9
Slide 10: Mindset More Than Tech
Mindset More Than Tech Traditional Bank API Hierarchy Network Customers Partners Bank Control Shared Control 10
Slide 11: Case Study 1- Credit Card
Case Study 1- Credit Card Our Top Partners Figs in Nos. Growth of customer base on the program YOY Spends (in Cr) on co-branded program 43,386 Figs in INR Cr. 733 38,518 19x 489 9,415 4x 37 Co-branded Cards FY16 FY17 FY18 FY16 FY17 FY18 Loyalty / stickiness for brands looking for loyalty solutions
Slide 12: Case Study 2- Partners
Case Study 2- Partners mSwipe: India’s largest non-bank merchant acquiring platform, providing an end to end card acceptance service. Pine Labs: Key partner in end-to-end digital payment acceptance solutions. Money Tap: One of India's Capital Float: One of the largest digital first consumer finance
Slide 13: Bank For The Billion
Bank For The Billion Our Top Partners Key Metrics Number of Partners Figs in ‘000 Number of CSP Figs in Nos. 1x 21 165.29 5x 15 11 57.19 29.36 CSP- Taking Banking to the last mile FY16 FY17 FY18 FY16 FY17 FY18 Figs in '000 Number of customers Figs in million Transaction Volumes 70.89 14x 10,248 17x
Slide 14: Not Without Challenges
Not Without Challenges Technology scaling up, data ownership? Partner or you want to go full-stack; Philosophy of partnership severely tested especially when you scale or there are problems. 14
Slide 15: What’s The Next Act?
What’s The Next Act? Digital-first businesses are still 2-5% of all transactions. Can we embed our ecosystem model learnings into the traditional businesses? The world is eating software; and how can we help the world? 15
Slide 16: Seeing A New Playing Field Emerge
Seeing A New Playing Field Emerge Where traditional investment structures are not very relevant. Margins on traditional services are collapsing as customers are empowered. Unbundling leading to faster attrition; But costs and mindsets remain entrenched; change at first is seemingly slow lulling us i
Slide 17: Riding The Spirit Of Digital Banking
Riding The Spirit Of Digital Banking 17 17
Slide 18: Where it took us…
Where it took us… 15% of unsecured loans business is sourced #3 in AEPS digitally among Private players Over 5000 digitally issued personal line of credits #5 in Acquiring a month ~100% growth for the FY18 for merchant acquiring #4 Ranking 1 in every 2 MeitY Digital Performance New accounts are digi
Slide 19: Everyone Has Their Creed
Everyone Has Their Creed In the next 5 years if you are selling your products, through your channels, to your customers, then you are doomed! - Speaker at a #FinTech Sessions 19
Slide 20: Disclaimer
Disclaimer By attending the meeting / telephonic call where this presentation is made, or by reading the presentation materials, you agree to be bound by the following limitations: The information in this presentation has been prepared by RBL Bank Limited (the “Company”) for use in presentations by
Slide 21: RBL Bank Limited
RBL Bank Limited Corporate Office: One Indiabulls Centre, Tower 2B, 6th Floor, 841, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013. Tel: (022) 022 43020600, Fax: (022) 43020520 Website: www.rblbank.com 21