Slide 1: Owlet, Inc. Investor Presentation
Owlet, Inc. (NYSE: OWLT) Investor Presentation April 2025 March 4, 2025
Slide 2: Our Story
Our Story How it started Since Owletʼs founding in 2013, our shared love for every baby compels us to solve the unsolvable… |2
Slide 3: Only Owlet: Early Detection Case
Only Owlet: Early Detection Case | 3
Slide 4: Creating a Holistic Experience for Parents
Owlet is the next connected ecosystem to bring technology and data to modern parenting Creating a Holistic Experience for Parents iRhythm Apple Oura Zio Patch + Watch + Ring + Dream Sock + Patient Data Health Data Health Data Health Data Cardiac Health Personal Health Personal Health Pediatric Care
Slide 5: Parents around the world have the same questions and concerns for their children
Parents around the world have the same questions and concerns for their children ~140 million babies born each year, globally(1) Safety Sickness Sleep Are they breathing? When should I call my Will we ever sleep again? doctor? | 5 1) Source: Our World in Data, Global births per year, 2024
Slide 6: Leading to the highest rate of primary & urgent care utilization
Leading to the highest rate of primary & urgent care utilization 126M 94% Peace of Mind Pediatric Visits in the Treat & Release for US/year (3) infants 0-1(1) Inconvenient process just to know if baby is okay Long Travel and Wait Times Exposure to Sickness Is Baby Okay? $931-$1431 ER Visit (2) What
Slide 7: Owlet's Dream Sock is the first and only FDA & UK/CE medically cleared monitor
Owletʼs Dream Sock is the first and only FDA & UK/CE medically cleared, over-the-counter monitor for pediatric health at home. | 7 7
Slide 8: Owlet has collected a massive pediatric health data set
Owlet has collected a massive pediatric health data set in the past 8+ years 2+ million 15+ trillion Millions of babies heartbeats sleep hours | 8
Slide 9: Health Platform: Helping Answer Parents' Most Important Questions
Safety Health Platform: Helping Answer Parentsʼ Most Important Questions Health Sleep | 9
Slide 10: Is My Baby Ok? Today vs Tomorrow
Is My Baby Ok? Today Tomorrow Parental Insights: Baby looks tired and Vital Signs: Heart Rate, Oxygen, Temp & sick. Theyʼre coughing and wheezing. Sleep are within normal limits. Iʼm worried about RSV. Doctor Recommendation: The video and vitals you sent are helpful. 94% of the time parents go into
Slide 11: Owlet360
NEW ARRIVAL Launched Owlet360 Personalized, everyday insights + smart alerts helping parents navigate every age and stage with confidence. | 11
Slide 12: Owlet360 Targets Massive Pediatric Healthcare Burden
Owlet360 Targets Massive Pediatric Healthcare Burden Pediatric Healthcare Costs: ~$30 Billion, U.S. Annually ER Visit (1) ER Visits $1.3K x 12M $15.6B Pediatric Office Visits (2) Office Visits $169/visit x 80M $13.5B 1 Day in NICU (3) $3.5k x ~307k 1 Day NICU ~$1.1B (1) https://hcup-us.ahrq.gov/report
Slide 13: We believe every baby will have a health monitor
We believe every baby will have a health monitor 31 50 70M adults in the US have a health Foundation partners States reached tracker.(1) Parents want the same 21 for their baby. ~$2M US States Owlet products donated in 2023 (+ Canada and Australia) 40x as many babies pass away during sleep than from
Slide 14: Only Owlet: Leading the market in brand, position and IP
Only Owlet: Leading the market in brand, position and IP #1 Brand in Healthy “First of its Kind” Infant Health Business Regulatory Authorizations #1 68 nps 500k+ 50%+ 3 12+ (1) Product NPS(2) FDA Authorizations & Clinical & Safety Baby Monitor Users in 2024 Gross Margin (2024) CE Mark Studies The Da
Slide 15: Expanding Market Opportunity
Expanding Market Opportunity $8.3B ● Smart Monitors $1.4B estimated spend on smart baby monitors(1) Expansion into Healthcare 9M babies(2) x $299 Sock + $159 Cam Health Data & Services $4.1B Owletʼs ecosystem of products and subscription(3) $1.4B Our Vision is a Pediatric Health Platform for age 0-5
Slide 16: Go To Market Opportunity
Go To Market Opportunity Dream Sock BabySat Owlet360 Subscription Consumer Healthcare Health Data Adoption Expansion & Services $399 MSRP(1) $599 MSRP $5.99 / month 50% GM 65% GM 90% GM | 16 (1) $299 Dream Sock + $159 camera. Duo is $399
Slide 17: Drive Adoption of Dream Sock
Drive Adoption of Dream Sock U.S. Market Penetration ● #1 Baby Monitor in the US: Top selling Baby Monitor item in Revenue(1) ● Leading Baby Registry Brand: Top brand across Amazon, BabyList, and Target registries ● Parent & Press Recommended Brand: 1.3M+ Social Media Followers and 17B+ Press UMV th
Slide 18: Drive Adoption of Dream Sock: International Expansion
Drive Adoption of Dream Sock International Expansion ● CE Med Clearance in Q2ʼ24: Launched our new medical device across Europe and the UK in June ● Expanding Distribution: CE Med mark now gives access to pharmacies throughout the UE ● Strong Brand Presence: June launch drove over 650M UMV with cove
Slide 19: Expand Medical and Healthcare Channels
Expand Medical and Healthcare Channels ● DME Distribution: 6 DMEs and new partnership with Adapt is giving access to caregivers throughout the US ● Reimbursement: Working with multiple insurance companies and rolling out to 12 Medicaid states ● Hospital Distribution: Speaking with Childrens of Cinci
Slide 20: Owlet360 Pediatric Health Subscription
Owlet360 Pediatric Health Subscription Transition Owlet into a Service Helping Parents from Infancy into Toddler Years; Increasing LTV Owlet was previously a one-time sale. Health Sleep Cam We launched Owlet360 subscription in Understand babyʼs trends, Start each day with Gain a holistic understandi
Slide 21: Owlet360 Pediatric Health Subscription
Owlet360 Pediatric Health Subscription Your Babyʼs Health + Sleep Shouldnʼt Be a Mystery Owlet360 gives parents answers and insights, no other platform can provide. Your Babyʼs Morning Stay Ahead of Health In-Depth Historical Data-Powered Parenting Report Changes Trends Support Wake up to a personal
Slide 22: Owlet360 – Early Results & Feedback
Owlet360 – Early Results & Feedback Subscribers Attachment Retention Engagement 25,000+ 12% 85% 60% February January 1 month Subscribers are Daily Active Users First time mom Like the trends! “First time mom, I am learning so much. I “I love having this! I have a baby with a like the trends so I can
Slide 23: Owlet's Connected Ecosystem
Owletʼs Connected Ecosystem Telehealth Expand LTV Health Registry Owlet Data Platform A Sock On 360 Owlet Every Baby Data = Together, this builds the worldʼs largest pediatric Partners health and data platform 0-1, 18+ Cam/Duo Unlocked Month New Opportunities to unlock
Slide 24: Revenue & Margin Growth
Revenue & Margin Growth TARGET OPERATING KEY AREAS OF GROWTH Subscription MODEL ● Consumer Adoption Healthcare ● Expansion into Healthcare Intʼl Growth & Expansion ● Health Data & Services Core Growth Today MARGIN CONTRIBUTION Medical Channels and Subscription could both add significant margin oppor
Slide 25: Financial Highlights
Financial Highlights Revenue Gross Margin Adj. EBITDA ● $78.1M FY2024 revenue ● 50.4% FY2024 gross margin ● $14.3M improvement vs. FY2023 ● 45% growth y/y ● 850 bps expansion y/y ● Final three quarters of 2024 ● Highest revenue in Owlet history ● Highest gross margin in Owlet history adj. EBITDA pos
Slide 26: Owlet is redefining the pediatric care market with the leading infant health platform
Owlet is redefining the pediatric care market with the leading infant health platform #1 Monitor First Medical Clearances Pediatric Health Data Largest distribution. First OTC authorization, Massive data set of infant Most engaged community & Rx Clearance and CE Med. health and sleep ready for brand
Slide 27: Thank You
Thank You
Slide 28: Appendix
Appendix
Slide 29: Acute & Chronic Medical Conditions
Acute & Chronic Medical Conditions Respiratory issues – #1 reason for pediatric ER visits(9) 3.6 million babies a year are born in the US (6) 400K+ per year 50-80k per year 80-100K per year 40K per year Babies are born premature and 2.1M RSV outpatient visits with Infants born annually with Babies w